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    题名: 環保筆電的永續服務創新
    Sustainability-Oriented Service Innovation for Eco-Friendly Laptop
    作者: 沈子心
    Shen, Tzu-Hsin
    贡献者: 柯玉佳
    沈子心
    Shen, Tzu-Hsin
    关键词: 電腦品牌商
    服務創新
    價值共創
    永續概念
    Computer Brand Owners
    Service Innovation
    Value Co-creation
    Sustainability Concepts
    日期: 2024
    上传时间: 2024-08-05 13:07:17 (UTC+8)
    摘要: 本研究旨在探討台灣電腦品牌商如何透過其推出的永續產品及永續創新服務與客戶達到價值共創。在永續浪潮下，越來越多的消費者重視產品所帶來的服務，而非產品本身 (Lacy & Rutqvist, 2015)，這促使企業發展出「產品服務化」（Product as a Service, PaaS）這一種新的商業模式。為了適應這一趨勢，企業保留產品的所有權，並且透過「永續產品服務系統」(Sustainable Product-Service Systems，SPSS），將永續概念加入產品及服務中，來有效降低對於環境的負面影響，同時滿足消費者對於永續環保的需求。
    本研究以宏碁為研究個案，深入探討其在永續發展方面的策略及行動。宏碁近年來推出了一系列永續相關策略，包括使用再生材料和開發碳中和產品等，並榮獲多項國際永續發展指標的認可，如連續八年入選道瓊永續指數（DJSI）和MSCI ESG領導指標（宏碁永續報告書，2021）。此外，宏碁推出了多項永續創新服務，如 Earth Mission app 和 Acer Device-as-a-Service，這些服務不僅提升了產品的環保性能，還實現了與客戶的價值共創。
    根據 Den Hertog et al.(2010) 提出的服務創新六架構，本研究分析了宏碁在推動永續創新服務時所涉及的各個面向，包括新的服務概念、新的客戶互動、新的業務合作夥伴、新的收入模式、新傳遞系統-個人組織文化以及新傳遞系統-科技。研究發現，宏碁透過延長產品生命週期、建立回收與再利用系統、服務替代產品擁有、多方合作和科技創新等措施，成功地推動了循環經濟和永續發展，並在市場中保持競爭優勢。 

    此外，本研究也透過Prahalad & Ramaswamy (2004) 提出的DART價值共創模型，探討宏碁在推行上述的永續產品及服務時，是如何與客戶達成價值共創。透過訪談和案例分析，本研究展現了宏碁在應對市場法規和消費者需求變化方面的策略，並提出了未來發展的建議。
    綜上所述，本研究認為，電腦品牌商透過服務創新和永續發展策略，不僅能提升自身競爭力，還能實現與客戶的價值共創，推動整個行業向更永續的方向發展。
    This study aims to examine how Taiwanese computer brand owners achieve value co-creation with their customers through their launch of sustainable products and sustainable innovative services. In the wave of sustainability, more and more consumers are emphasizing the services that come with the product rather than the product itself (Lacy & Rutqvist, 2015), which has led enterprises to develop a new business model called Product as a Service (PaaS). In order to adapt to this trend, companies retain ownership of their products and incorporate the concept of sustainability into their products and services through Sustainable Product-Service Systems (SPSS) to effectively minimize the negative impacts on the environment and satisfy consumers' demand for sustainable and environmentally friendly products.
    In this study, Acer is used as a case study to examine its strategies and actions in the area of sustainability. Acer has launched a series of sustainability-related strategies in recent years, including the use of recycled materials and the development of carbon-neutral products. Acer has been recognized by a number of international sustainability indicators, such as being named to the Dow Jones Sustainability Indexes (DJSI) and the MSCI ESG Leadership Indexes for eight consecutive years (Acer Sustainability Reporta, 2021). In addition, Acer has launched a number of sustainability innovations, such as the Earth Mission app and Acer Device-as-a-Service, which not only enhance the environmental performance of products, but also realize value creation with customers.
    Based on the six frameworks of service innovation proposed by Den Hertog et al. (2010), this study analyzes the various facets involved in Acer's sustainable service innovation process, including new service concepts, new customer interactions, new business partners, new revenue models, new delivery systems-individuals' organizational culture, and new delivery systems-technology. The study found that Acer has successfully promoted circular economy and sustainable development and maintained its competitive advantage in the market through measures such as extending product lifecycle, establishing recycling and reuse system, service alternative product ownership, multi-party cooperation, and technological innovation. 

    In addition, this study also examines how Acer achieves value co-creation with its customers in implementing the aforementioned sustainable products and services through the DART value co-creation model proposed by Prahalad & Ramaswamy (2004). Through interviews and case studies, this study demonstrates Acer's strategies in responding to changes in market regulations and consumer demands, and makes recommendations for future development.
    In conclusion, this study concludes that through service innovation and sustainable development strategies, computer brand owners can not only enhance their own competitiveness, but also realize value co-creation with their customers and promote the development of the whole industry in a more sustainable direction.
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    描述: 碩士
    國立政治大學
    科技管理與智慧財產研究所
    111364130
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    数据类型: thesis
    显示于类别:[科技管理與智慧財產研究所] 學位論文

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