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    题名: 電腦品牌商的綠色供應鏈管理與策略研究
    Green Supply Chain Management and Strategies of Computer Companies
    作者: 曾羽澤
    Tseng, Yu-Tze
    贡献者: 柯玉佳
    Ko, Yu-Chia
    曾羽澤
    Tseng, Yu-Tze
    关键词: 綠色供應鏈管理
    綠色供應商
    自然資源基礎觀點
    關係自然資源基礎觀點
    Green supply chain management
    Green suppliers
    Natural resource-based view
    Relational natural resource-based view
    日期: 2024
    上传时间: 2024-08-05 13:06:55 (UTC+8)
    摘要: 本研究探討了台灣電腦品牌商在綠色供應鏈管理中的策略與挑戰，隨著全球環境問題的加劇，各國政府和國際組織紛紛推出嚴格的環保法規，促使企業從傳統供應鏈管理轉向綠色供應鏈管理（GSCM），以達到可持續發展的目標。本研究以宏碁和微星為主要案例，深入分析他們在綠色供應鏈管理中的具體策略和實踐。文獻回顧探討了綠色供應鏈管理的相關理論，包括資源基礎觀點（Resource-Based View, RBV）、自然資源基礎觀點（Natural Resource-Based View, NRBV）和關係自然資源基礎觀點（Relational Natural Resource-Based View, RNRBV）。RBV強調企業內部資源和能力是持續競爭優勢的來源，而NRBV則將環境資源納入討論範疇，強調企業應在環境限制下尋求競爭優勢。RNRBV進一步結合了RBV和NRBV，強調企業與供應鏈夥伴的合作和協同作用，以增強企業環境績效和市場競爭力。在研究方法上，本研究採用了個案分析法，選擇了宏碁和微星兩家公司，通過訪談、實地觀察和次級資料分析等方式，深入了解他們在綠色供應鏈管理中的實踐和挑戰。在個案分析中，宏碁和微星展示了各自在綠色供應鏈管理中的創新與挑戰。他們在綠色產品設計中，不僅考量市場需求和消費者心理，還特別注重材料的環保性，例如使用消費後回收塑膠（PCR）和其他可回收材料來降低碳足跡。企業更與供應商合作，開發環保材料和技術，以實現可持續發展目標。本研究發現兩間企業在綠色供應鏈管理中各自採取了積極的策略和創新舉措，有助於提升企業的環保形象和市場競爭力，未來台灣電腦品牌商需繼續強化內部資源的整合與外部合作，以推動更多環保創新，應對不斷變化的市場需求和更嚴格的環保法規。基於三大觀點，可以理解企業是否在綠色供應鏈管理上有效實施，幫助企業提升內部資源利用效率與供應鏈夥伴的協同作用及環保創新的能力，從而在市場上獲得競爭優勢，提高產品差異化並增強品牌形象。
    This study explores the strategies and challenges of Taiwanese computer brands in green supply chain management (GSCM). As global environmental issues intensify, stringent environmental regulations have prompted companies to shift from traditional supply chain management to GSCM to achieve sustainable development goals. This research focuses on Acer and MSI as primary cases, analyzing their specific strategies and practices in GSCM.The literature review examines theories related to GSCM, including the Resource-Based View (RBV), Natural Resource-Based View (NRBV), and Relational Natural Resource-Based View (RNRBV). RBV emphasizes internal resources and capabilities as sources of sustained competitive advantage, while NRBV incorporates environmental resources, and RNRBV highlights collaboration with supply chain partners to enhance environmental performance and market competitiveness.Using case analysis, this study investigates Acer and MSI through interviews, field observations, and secondary data analysis. Both companies have shown innovation and faced challenges in green product design by considering market demand and focusing on environmentally friendly materials, such as post-consumer recycled plastics (PCR). They collaborate with suppliers to develop eco-friendly materials and technologies.The conclusion is that both companies' proactive strategies and innovations in GSCM help enhance their environmental image and market competitiveness. Taiwanese computer brands must strengthen internal resource integration and external collaboration to drive further environmental innovation, adapting to market demands and stricter regulations. Effective GSCM implementation, based on the three theoretical perspectives, can improve resource utilization efficiency, collaboration with partners, and environmental innovation, thus gaining a competitive edge, increasing product differentiation, and enhancing brand image.
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    描述: 碩士
    國立政治大學
    科技管理與智慧財產研究所
    111364126
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0111364126
    数据类型: thesis
    显示于类别:[科技管理與智慧財產研究所] 學位論文

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