政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/152648
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113311/144292 (79%)
造訪人次 : 50936748      線上人數 : 959
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/152648


    題名: 智慧型手機廠商之競爭策略個案分析

    A Case Study on the Competitive Strategy of the Smartphone Industry
    作者: 李文瑄
    Lee, Wen-Hsuan
    貢獻者: 邱奕嘉
    Chiu, Yi-Chia
    李文瑄
    Lee, Wen-Hsuan
    關鍵詞: 競爭策略
    市場力量
    智慧型手機市場
    蘋果
    三星
    宏達電
    Market Forces
    Competitive Strategy
    Smartphone Market
    Apple
    Samsung
    HTC
    日期: 2024
    上傳時間: 2024-08-05 13:05:21 (UTC+8)
    摘要: 在現代社會中，智慧型手機不僅成為日常生活中不可或缺的元素，更是各種人 際互動與金融交易的核心工具，於 2023 年在全球滲透率達 69%。隨著市場進入成 熟期，智慧型手機產業的競爭格局主要由兩大作業系統陣營所主導:iOS 系統的蘋 果和 Android 系統的三星。然而，在產業早期，來自台灣的宏達電曾占有顯著的市 場地位，隨著時間推移，其市場影響力已大幅衰減至邊緣位置。
    基於此研究背景，本研究採用個案研究法，以公開可信的次級資料分析宏達電、 蘋果及三星在智慧型手機市場中的策略發展，並應用 Hamilton Helmer 在《七大市 場力量:商業策略的基礎》提出的七大市場力量框架，詳細探討三間個案公司如何 建立市場力量，以在全球市場中塑造並維持競爭地位，了解企業的成功與失敗因素。
    研究結果顯示，蘋果和三星能夠有效地運用這些市場力量以鞏固其市場主導 地位，而宏達電則因未能充分利用這些市場力量而逐漸邊緣化。此外，本研究結果 強調在策略制定過程中必須考慮的市場力量要素，聚焦市場力量在塑造企業長期 成功中的決定性角色，為業界提供一個實用的策略優化與市場表現提升的框架。這 將有助於其他產品或行業的實踐者制定或調整其商業策略，從而取得策略競爭的 長期成功。
    In modern society, the global penetration rate of smartphones reached 69% in 2023, becoming not only an indispensable element of daily life but also a central tool for various interpersonal interactions and financial transactions. As the market has matured, the competitive landscape of the smartphone industry has been primarily dominated by two major operating system camps: Apple from iOS and Samsung from Android. However, in the early stages of the industry, HTC from Taiwan once held a significant market position, but over time, its market influence has dramatically declined to a marginal status.
    Based on this research background, this study employs a case study methodology, analyzing the strategic development of HTC, Apple, and Samsung in the smartphone market using publicly available and reliable secondary data. It applies the framework of the seven market forces presented by Hamilton Helmer in "7 Powers: The Foundations of Business Strategy," to explore in detail how the three case companies establish market forces to shape and maintain their competitive positions in the global market, and to understand the factors behind corporate success and failure.
    The research findings indicate that Apple and Samsung have been able to effectively utilize these market forces to consolidate their dominant market positions, while HTC has gradually become marginalized due to its inability to fully leverage these forces. Moreover, the results emphasize the need to consider elements of market forces in the strategy formulation process, highlighting the decisive role of market forces in shaping long-term corporate success, and providing a practical framework for strategy optimization and market performance enhancement. This will assist practitioners in other products or industries to formulate or adjust their business strategies, thereby achieving long-term success by strategic competition.
    參考文獻: 星河. (2003). 反向定位——定位方法之三. 中国广告(2), 123-123.
    翁姿芳. (2009). 台灣TFT-LCD企業經營策略、競爭優勢與績效之比較研究 國立成功大學]. 臺灣博碩士論文知識加值系統. 台南市. https://hdl.handle.net/11296/23px2m

    Andrews, K. R., & David, D. K. (1987). The concept of corporate strategy (Vol. 3). Irwin Homewood, IL.
    Ansoff, H. I. (1957). Strategies for diversification. Harvard business review, 35(5), 113-124.
    Bacon-Shone, J. (2013). Introduction to quantitative research methods. Graduate School, The University of Hong Kong.
    Burnham, T. A., Frels, J. K., & Mahajan, V. (2003). Consumer Switching Costs: A Typology, Antecedents, and Consequences. Journal of the Academy of Marketing Science, 31(2), 109-126. https://doi.org/10.1177/0092070302250897
    Chandler Jr, A. D. (1969). Strategy and structure: Chapters in the history of the American industrial enterprise (Vol. 120). MIT press.
    Church, J. R., & Ware, R. (2000). Industrial organization: a strategic approach. Citeseer.
    Creswell, J. W., & Poth, C. N. (2016). Qualitative inquiry and research design: Choosing among five approaches. Sage publications.
    D'aveni, R. A. (1994). Hypercompetition. Free Press.
    Gluck, F. W., Kaufman, S. P., & Walleck, A. S. (1980). Strategic management for competitive advantage. Harvard business review, 58(4), 154.
    Goertzen, M. J. (2017). Introduction to quantitative research and data. Library technology reports, 53(4), 12-18.
    Grant, R. M. (2021). Contemporary strategy analysis. John Wiley & Sons.
    Helmer, H. W. (2016). 7 Powers: the foundations of business strategy.
    Hill, C. W. L., & Jones, G. R. (2007). Strategic Management Theory: An Integrated Approach. Houghton Mifflin.
    Kapferer, J.-N. (2008). The new strategic brand management: Creating and sustaining brand equity long term. Kogan Page Publishers.
    Katz, M. L., & Shapiro, C. (1986). Technology adoption in the presence of network externalities. Journal of political economy, 94(4), 822-841.
    Keller, K. L. (2003). Brand synthesis: The multidimensionality of brand knowledge. Journal of consumer research, 29(4), 595-600.
    Landes, R. A. P. W. M. (1980). Market Power in Antitrust Cases. Harvard Law Review, 94, 937.
    Lerner, A. P. (1934). The Concept of Monopoly and the Measurement of Monopoly Power. The Review of Economic Studies, 1(3), 157-175. https://doi.org/10.2307/2967480
    Levitt, T. (1965). Exploit the product life cycle. 43, 81-94.
    Mintzberg, H. (1978). Patterns in strategy formation. Management science, 24(9), 934-948.
    Mintzberg, H. (2007). Tracking strategies: Toward a general theory. OUP Oxford.
    Mintzberg, H., Ahlstrand, B., & Lampel, J. B. (1998). Strategy safari: The complete guide through the wilds of strategic management. New York.
    Moon, Y. (2005). Break free from the product life cycle. Harvard business review, 83(5), 86-153.
    Oberholzer-Gee, F. (2021). Better, simpler strategy: A value-based guide to exceptional performance. Harvard Business Press.
    Parker, G. G., Van Alstyne, M. W., & Choudary, S. P. (2016). Platform revolution: How networked markets are transforming the economy and how to make them work for you. WW Norton & Company.
    Porter, M. E. (1980). Competitive strategy : techniques for analyzing industries and competitors / Michael E. Porter. Free Press.
    Porter, M. E. (1991). The competitive advantage of nations / Michael E. Porter. Macmillan Press.
    Porter, M. E. (1991). Towards a dynamic theory of strategy. Strategic management journal, 12(S2), 95-117.
    Porter, M. E. (1996). What is strategy? Harvard business review, 74(6), 61-78.
    Reeves, M., Moose, S., & Venema, T. (2022). BCG Classics Revisited: The Growth Share Matrix. BCG Global. https://www.bcg.com/publications/2014/growth-share-matrix-bcg-classics-revisited
    Ross, S. (2023). Internal vs. external economies of scale: What's the difference? Investopedia. https://www.investopedia.com/ask/answers/013015/what-are-differences-between-internal-and-external-economies-scale.asp
    Shapiro, C., & Varian, H. R. (1999). Information rules: A strategic guide to the network economy. Harvard Business Press.
    Shih, W. C. (2022). What Really Makes Toyota’s Production System Resilient. Harvard Business Review. https://hbr.org/2022/11/what-really-makes-toyotas-production-system-resilient
    Silberston, A. (1972). Economies of scale in theory and practice. The Economic Journal, 82(325s), 369-391.
    Spear, S., & Bowen, H. K. (1999). Decoding the DNA of the Toyota production system. Harvard business review, 77, 96-108.
    Taherdoost, H. (2022). What are different research approaches? Comprehensive Review of Qualitative, quantitative, and mixed method research, their applications, types, and limitations. Journal of Management Science & Engineering Research, 5(1), 53-63.
    Tighe, S. (2019). Rethinking Strategy: How to anticipate the future, slow down change, and improve decision making. John Wiley & Sons.
    Transition, C. f. C.-o. w. E. E. i. (1993). Glossary of industrial organisation economics and competition law. Organisation for Economic Co-operation and Development; Washington, DC: OECD ….
    Williams, C. (2007). Research methods. Journal of Business & Economics Research (JBER), 5(3).
    Yin, R. K. (2009). Case study research: Design and methods (Vol. 5). sage.
    Zhu, F., & Iansiti, M. (2019). Why Some Platforms Thrive and Others Don't. Harvard business review, 118-125.
    描述: 碩士
    國立政治大學
    科技管理與智慧財產研究所
    111364108
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0111364108
    資料類型: thesis
    顯示於類別:[科技管理與智慧財產研究所] 學位論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    410801.pdf5657KbAdobe PDF0檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋