政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/152559

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政大機構典藏 > 商學院 > 經營管理碩士學程EMBA > 學位論文 > Item 140.119/152559

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/152559

Title:	製藥廠產品生命週期各階段行銷活動之研究:以外商藥廠R公司為例 The Effectiveness Of A Pharmaceutical Company’s Marketing Activities In Different Stages of Product Life Cycle: A Case Study On R Company
Authors:	沈家弘 Shen, Chia-Hung
Contributors:	黃國峯 Huang, Kuo-Feng 沈家弘 Shen, Chia-Hung
Keywords:	行銷活動行銷策略關鍵有效行銷活動產品生命週期導入期成長期衰退期病患旅程夥伴(PJP Marketing Activities Marketing Strategy Key Effective Marketing Activities Product Life Cycle Introduction Period Growth Period Maturity Period Decline Period, Patient Journey Partner (PJP)
Date:	2024
Issue Date:	2024-08-05 12:41:55 (UTC+8)
Reference:	1. 2023年全球藥企TOP10. (2024) 擷取自智通財經:https://www.moomoo.com/hant/news/post/35196815?level=2&data_ticket=1713851279660398 2. R藥廠台灣分公司介紹. (2024) 擷取自 R藥廠台灣網站:https://www.roche.com.tw/ 3. 中外製藥公司介紹. (2024) 擷取自中外製藥台灣網站:https://www.chugai.com.tw/tw 4. R藥廠公司介紹. (2024) 擷取自 R藥廠全球網站:https://www.roche.com/ 5. 衛福部單位及所屬機關. (2024) 擷取自衛福部網站:https://www.mohw.gov.tw/mp-1.html 6. 健保署組織與職掌. (2024) 擷取自健保署網站:https://www.nhi.gov.tw/ch/mp-1.html 7. 產品生命週期. (2021) 擷取自股感知識庫:https://www.stockfeel.com.tw/%E7%94%A2%E5%93%81%E7%94%9F%E5%91%BD%E9%80%B1%E6%9C%9F/ 8. 病友團體的角色. (2024) 擷取自癌症希望基金會網站:https://www.ecancer.org.tw/ 9. 新核心角色的價值. (2022) 擷取自 Youtube:https://www.youtube.com/watch?v=_rRqK5jtB-I 10. 認識PJP. (2022) 擷取自Youtube:https://www.youtube.com/watch?v=--yqlTBSucY 11. R company annual report. (2023) 擷取自R company website: https://www.roche.com/investors/reports#5f4787f2-efcf-4ffa-a1d7-fc37fb5aefa3 12. Evaluate pharma world preview report. (2022) 擷取自Evaluate website:https://www.evaluate.com/thought-leadership/world-preview-2022-report/ 13. Genetech our story. (2024) 擷取自Genetech website: https://www.gene.com/ 14. About Chugai. (2024) 擷取自Chugai website: https://www.chugai-pharm.co.jp/english/
Description:	碩士國立政治大學經營管理碩士學程(EMBA) 111932171
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0111932171
Data Type:	thesis
Appears in Collections:	[經營管理碩士學程EMBA] 學位論文

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