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    題名: 實體醫療結合數位醫療服務之商業模式研究 - 以生生優動物理治療所為例
    A Study on the Business Model of Combining Physical Healthcare with Digital Healthcare Services: A Case Study of AI Care Physical Therapy Clinic
    作者: 鄭立民
    Cheng, Li-Min
    貢獻者: 陳明進
    Chen, Ming-Chin
    鄭立民
    Cheng, Li-Min
    關鍵詞: 物理治療
    數位醫療
    遵從率
    商業模式九宮格
    問卷調查
    數據分 析
    Physical Therapy
    Digital Healthcare
    Adherence Rate
    Business Model Canvas
    Questionnaire Survey
    Data Analysis
    日期: 2024
    上傳時間: 2024-08-05 12:41:44 (UTC+8)
    摘要: 許多醫療服務並非僅靠醫師等醫事人員當下的診療即能獲得健康改善的效果，而是需要患者非診療期間的配合，如飲食控制、按時服藥等，物理治療亦同，除消極的避免造成身體問題的不良動作或習慣外，若能更積極的進行改善運動，對於身體復原將有明顯的幫助。
    然而因為惰性、缺乏規律與正確指導等因素，實際能確實配合物理治療師處方的遵從率並不高，即所謂「知易行難」，結果使患者的就診次數增加，不僅影響醫療資源的使用效率，同時也增加患者的醫療成本。
    本研究將以物理治療為例，評估透過數位工具輔助患者診後進行正確及有效運動治療之商業模式，包含現階段應用，及未來以先進技術(如AI技術)之可行作法。研究個案以生生優動物理治療所及其開發之優動APP為對象，以商業模式九宮格分析其營運模式，並透過問卷調查及數據分析等方式，研究患者的使用狀況、成效、建議與使用意願等。研究發現，優動APP確實對提升患者的運動治療遵從率的提升有助益，並預期透過APP功能的提升、更有效宣導教育，未來能獲得更好的成效，此外並期望能透過本研究為未來數位醫療推展提供具體的貢獻。
    Many medical services do not achieve health improvement solely through the immediate diagnosis and treatment by physicians or other healthcare professionals. Instead, they require patient cooperation outside of the treatment period, such as diet control and timely medication. The same applies to physical therapy. Besides passively avoiding actions or habits that cause physical issues, actively engaging in corrective exercises significantly aids in body recovery.
    However, due to inertia, lack of regularity, and proper guidance, the adherence rate to physical therapists' prescriptions is not high, embodying the adage "easier said than done." Consequently, patients’ number of visits increases, affecting the efficiency of medical resource utilization and raising patients' medical costs.
    This study takes physical therapy as an example to evaluate the business model of using digital tools to assist patients in performing correct and effective exercise therapy after diagnosis. It includes the current application and the feasible approach using advanced technologies (such as AI technology) in the future. The case study focuses on AI Care Physical Therapy Clinic and its developed Youdon APP. Using the Business Model Canvas, the study analyzes its operating model and investigates patients' usage status, effectiveness, suggestions, and willingness to use through questionnaires and data analysis. The study found that the Youdon APP indeed helps improve patients' compliance with exercise therapy. It is expected that through enhancing APP functions and more effective education promotion, better outcomes can be achieved in the future. Additionally, this study hopes to provide concrete contributions to the promotion of digital healthcare.
    參考文獻: 一、 中文文獻
    1.李宗霖 (2021)。《運動治療對於膝關節骨性關節炎患者的療效評估》。長庚大學醫學院物理治療研究所碩士論文。
    2.林怡君 (2019)。《肌肉骨骼疼痛患者接受運動療法之成效研究》。國立成功大學醫學院物理治療研究所碩士論文。
    3.黃志偉 (2022)。《從O2O到OMO：線上線下融合的服務創新與挑戰》。國立清華大學科技管理研究所碩士論文。
    4.張婉婷 (2020)。《OMO模式在零售業之應用研究》。國立成功大學管理學院企業管理學系碩士論文。

    二、外文文獻
    1.Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons.
    2.Wang, G., Yang, M., Hong, M., Krauss, J., & Bailey, J. F. (2022). Clinical outcomes one year after a digital musculoskeletal (MSK) program: an observational, longitudinal study with nonparticipant comparison group. BMC Musculoskeletal Disorders, 23(1), 237.
    3.Bailey, J. F., Agarwal, V., Zheng, P., Smuck, M., Fredericson, M., Kennedy, D. J., & Krauss, J. (2020). Digital Care for Chronic Musculoskeletal Pain: 10,000 Participant Longitudinal Cohort Study. Journal of Medical Internet Research, 22(5), e18250.
    4.Valentijn, P. P., Tymchenko, L., Jacobson, T., Kromann, J., Biermann, C. W., AlMoslemany, M. A., & Arends, R. Y. (2022). Digital health interventions for musculoskeletal pain conditions: Systematic review and meta-analysis of randomized controlled trials. Journal of Medical Internet Research, 24(9), e37869.
    5.Lang, S., McLelland, C., MacDonald, D., & Hamilton, D. F. (2022). Do digital interventions increase adherence to home exercise rehabilitation? A systematic review of randomised controlled trials. Archives of Physiotherapy, 12(1), 1-12.

    三、網路資源
    1.衛生福利部台中醫院網站：
    https://www.taic.mohw.gov.tw/?aid=52&pid=0&page_name=detail&iid=205
    2.高雄醫學大學物理治療學系網站：
    https://pt.kmu.edu.tw/index.php/zh-tw/introduction/%E5%AD%B8%E7%B3%BB%E7%B0%A1%E4%BB%8B/%E4%BD%95%E8%AC%82%E7%89%A9%E7%90%86%E6%B2%BB%E7%99%82
    3.台大醫學院物理治療學系網站：
    https://www.mc.ntu.edu.tw/ntupt/Fpage.action?muid=620&fid=337
    4.Institute for Health and Productivity Management網站
    https://ihpm.org/
    描述: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    111932170
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0111932170
    資料類型: thesis
    顯示於類別:[經營管理碩士學程EMBA] 學位論文

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