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政大典藏 > College of Commerce > Executive Master of Business Administration > Theses > Item 140.119/152546

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/152546

Title:	台灣汽車租賃產業之策略行銷分析-以P公司為例 Marketing Strategy of Car Leasing Industry in Taiwan- President Tokyo as case study
Authors:	陳靜儀 Chen, Ching-Yi
Contributors:	巫立宇陳靜儀 Chen, Ching-Yi
Keywords:	汽車租賃業策略行銷分析 4C 架構
Date:	2024
Issue Date:	2024-08-05 12:39:56 (UTC+8)
Reference:	1. 巫立宇、邱志聖（2021），銷售與顧客關係管理第二版，台北市：新陸書局。 2. 邱志聖（2020），策略行銷分析架構與實務應用第五版，台北市：智勝文化。
Description:	碩士國立政治大學經營管理碩士學程(EMBA) 111932116
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0111932116
Data Type:	thesis
Appears in Collections:	[Executive Master of Business Administration] Theses

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