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政大機構典藏 > 商學院 > 經營管理碩士學程EMBA > 學位論文 > Item 140.119/152534

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/152534

Title:	手搖飲品牌海外發展之策略行銷分析：以A公司為例 Marketing strategy of Taiwan bubble tea brand in overseas market - A Company as case study
Authors:	呂采如 Lu, Tsai-Ju
Contributors:	巫立宇 Wu, L.Y. 呂采如 Lu, Tsai-Ju
Keywords:	策略行銷分析 4C 架構五力分析手搖飲產業海外發展 bubble tea internationalization
Date:	2024
Issue Date:	2024-08-05 12:38:08 (UTC+8)
Reference:	書籍 1. 邱志聖(2020)，策略行銷分析:架構與實務第五版，台北市 : 元照出版。 2. 巫立宇、邱志聖(2021)，銷售與顧客關係管理第二版，台北市：新陸書局。 3. Michael E. Porter (1980), Competitive Strategy, New York 網際網路 1. Bubble Tea Market Size, Share & Growth Analysis Report 2030 (GrandView Research) https://www.grandviewresearch.com/industry-analysis/bubble-tea-market 最後瀏覽日 2024年4月27日 2. The Future of Bubble Tea & Insights on Who’s Leading the Industry ( World Tea News 2020.12.02 ) https://www.worldteanews.com/Features/future-bubble-tea-insights-whos-leading-industry 3. Why it’s boom time for bubble tea (World Coffee Portal 2023.10.27) https://www.worldcoffeeportal.com/Latest/InsightAnalysis/2023/October/Shake-and-share-analysing-the-boom-in-bubble-tea 4. Coffee Market Size, Share & Trends Analysis Report 2023 - 2030 (GrandView Research) https://www.grandviewresearch.com/industry-analysis/coffee-market 最後瀏覽日 2024年4月27日 5. Starbucks Showcases Innovation for Growth and a More Connected and Sustainable Future at 2022 Annual Meeting of Shareholders (Starbuck 網站 2022.3.16) https://stories.starbucks.com/press/2022/starbucks-showcases-innovation-for-growth-and-a-more-connected-and-sustainable-future-at-2022-annual-meeting/ 6. The packaged beverage market report ((Knowledge Sourcing Intelligence, 2023.12) https://www.knowledge-sourcing.com/report/packaged-beverage-market
Description:	碩士國立政治大學經營管理碩士學程(EMBA) 111932060
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0111932060
Data Type:	thesis
Appears in Collections:	[經營管理碩士學程EMBA] 學位論文

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