Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/152020
|
| Title: | 職涯導師媒合平台創業企劃書
Business Plan for the Mentor Matching Platform |
| Authors: | 吳駿
Wu, Chun |
| Contributors: | 羅明琇
Lo, Ming-Shiow
吳駿
Wu, Chun |
| Keywords: | 職涯焦慮
職涯導師
媒合平台
Matching platform
Mentor
Career anxiety |
| Date: | 2024 |
| Issue Date: | 2024-07-01 12:25:39 (UTC+8) |
| Abstract: | 現今求職市場競爭劇烈，加上科技快速變革，導致大專院校學生普遍面臨嚴重的職涯焦慮問題。以近期備受矚目的生成式 AI 為例，許多學生雖然受惠於更高效的生產力工具，卻也擔心自身職涯道路被 AI 取代，心理負擔沉重。此外，台灣教育傳統著重考試成績，學生往往以社會期望的「好工作」為唯一目標，缺乏自我探索，無法發現真正的興趣與專長，導致職涯規劃不足，必須在社會中高昂成本摸索方向。
全球疫情加速了網路應用普及化，消費者也更渴求個人化體驗。在此趨勢下，線上教練產業快速興起，對職涯規劃輔導服務需求殷切。有鑑於此，本企劃擬建立 Career Venture 職涯導師媒合平台，旨在協助大專院校學生跨出原有人脈圈，與職場資深人士交流，獲取第一手市場資訊，並進而規劃清晰的職涯發展路線，有效緩解職涯焦慮困境。
The modern job market is fiercely competitive, coupled with rapid technological changes, leading to severe career anxiety among college students. Take the recent emergence of generative AI as an example. While many students benefit from more efficient productivity tools, they also worry that their career paths may be replaced by AI, causing significant psychological burdens. Moreover, the traditional Taiwanese education system emphasizes exam scores, compelling students to pursue "good jobs" expected by society as their sole goal. This lack of self-exploration prevents them from discovering their true interests and strengths, resulting in inadequate career planning and the need to explore directions at a high cost in society.
The global pandemic has accelerated the widespread adoption of online applications, and consumers crave more personalized experiences. Amid this trend, the online coaching industry has rapidly emerged, with an urgent demand for career planning and guidance services. In light of this, this research project proposes to establish the "Career Venture" career mentor matching platform, aiming to assist college students in transcending their existing social circles, engaging with seasoned professionals, obtaining first-hand market information, and ultimately planning clear career development paths, effectively alleviating career anxiety. |
| Reference: | 中華民國國家發展委員會. (2023). 大專校院畢業生數與 20-24 歲青年失業率.
https://www.ndc.gov.tw/Content_List.aspx?n=1E64636FD32266F6
教育部統計處. (2019). 大專校院學生及畢業生人數預測分析報告(108~123 學年 度). https://stats.moe.gov.tw/files/analysis/108higherstgt.pdf
黃沛聲. (2020). 【新創園地專欄-黃沛聲】新創公司創辦人必知 6 個基本問題. FINDIT. Retrieved May 16 from https://findit.org.tw/researchPageV2.aspx?pageId=1496
經濟部中小及新創企業署. (2024). 計畫期程及補助款編列原則. 經濟部中小及新創 企業署. Retrieved May 16 from https://www.sbir.org.tw/explain/principle
綠界科技. (2024). 費用說明. 綠界科技. Retrieved May 16 from
https://www.ecpay.com.tw/Business/Payment_Fees
Christensen, C. M., Dillon, K., Hall, T., & Duncan, D. S. (2016). Competing Against Luck: The Story of Innovation and Customer Choice. Harper Business.
Gartner. (2024). Gartner CMO Survey Reveals Marketing Budgets Have Dropped to 7.7% of Overall Company Revenue in 2024 https://www.gartner.com/en/newsroom/press-releases/2024-05-13-gartner-cmo- survey-reveals-marketing-budgets-have-dropped-to-seven-point-seven-percent-of- overall-company-revenue-in-2024
GoDaddy. (2024). 選擇虛擬主機方案. GoDaddy. Retrieved May 16 from
https://tw.godaddy.com/hosting/web-hosting/selectplan
Lee, S. Y., Shim, T. E., & Yoo, Y. E. (2022). Perceptions of experience of online coaching for college students’ career planning. Studies in educational evaluation, 75, 101201. https://doi.org/10.1016/j.stueduc.2022.101201
Leonard Martin Schmedding. (2023). Unleashing Potential: The Rise Of The Online Coaching Industry. Forbes.
https://www.forbes.com/sites/forbesbusinesscouncil/2023/12/26/unleashing-
potential-the-rise-of-the-online-coaching-industry/?sh=3b781c715c2d
LINE Pay. (2024). LINE Pay 收費相關說明. LINE Pay. Retrieved May 16 from
https://pay.line.me/portal/tw/business/payment-service
PRO360. (2022). 網站架設費用資訊總整理，給您最詳盡的架網站行情. PRO360. Retrieved May 16 from https://www.pro360.com.tw/price/website_production
PRO360. (2024a). 公司登記代辦費用要多少?登記申請代辦行情整理. PRO360. Retrieved May 16 from
https://www.pro360.com.tw/price/company_registration_service#anchor_h2_0
PRO360. (2024b). 會計與報稅. PRO360. Retrieved May 16 from
https://www.pro360.com.tw/category/accounting_and_tax
PRO360. (2024c). SBIR 是什麼?小型企業創新研發計畫. PRO360. Retrieved May 16 from https://www.pro360.com.tw/guide/what_is_sbir
PRO360. (2024d). UI/UX 設計. PRO360. Retrieved May 16 from
https://www.pro360.com.tw/category/ui_ux_design
PwC. (2023). 2023 全球希望與恐懼調查報告.
https://www.pwc.tw/zh/publications/global-insights/2023-hopes-and-fears.html
Reddit. (2023). Is ADPList a good place for design mentorship? Retrieved May 9 from
https://www.reddit.com/r/UXDesign/comments/14akoih/comment/job7l54
Reddit. (2024). Has anyone had a UX mentor and can you really get a free mentor from ADPList or is it too good to be true? Reddit. Retrieved May 18 from https://www.reddit.com/r/UX_Design/comments/16s1jl7/comment/k277ocw
Srivastava, S., & Deshmukh, R. (2023). Online Coaching Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, by Age Group, by Provider : Global Opportunity Analysis and Industry Forecast, 2023-2032. https://www.alliedmarketresearch.com/online-coaching-market-A06528
United Nations. (2015). Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all. United Nations. Retrieved May 9 from https://sdgs.un.org/goals/goal8#targets_and_indicators
United Nations. (2020). World Youth Report.
https://www.un.org/development/desa/youth/wp- content/uploads/sites/21/2020/07/2020-World-Youth-Report-FULL-FINAL.pdf |
| Description: | 碩士
國立政治大學
企業管理研究所(MBA學位學程)
111363079 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0111363079 |
| Data Type: | thesis |
| Appears in Collections: | [企業管理研究所（MBA學位學程）] 學位論文
|
Files in This Item:
| File |
Description |
Size | Format | |
|---|
| 307901.pdf | | 1850Kb | Adobe PDF | 0 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
