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    題名: 應用策略矩陣分析法探討循環經濟商業模式
    The application of strategic matrix analysis to the business model in circular economy
    作者: 劉祐君
    Liu, You-Jun
    貢獻者: 彭朱如
    劉祐君
    Liu, You-Jun
    關鍵詞: 策略形態分析法
    策略矩陣分析法
    循環經濟
    玻璃回收
    商業生態系統
    Strategic Posture Approach
    Strategic Matrix Analysis
    Circular economy
    Glass recycling
    Business ecosystem
    日期: 2024
    上傳時間: 2024-07-01 12:22:32 (UTC+8)
    摘要: 近年來，各國政府與企業對於環境永續的關注度越來越高，循環經濟成為企業成長發展的必要策略，更是下一個世代創造價值的產業。本研究選擇拓展循環經濟影響力為營運核心之企業為研究對象，針對台灣最大的玻璃回收廠-春池玻璃的W計畫為個案分析案例，運用策略形態分析法與策略矩陣分析法研究其商業模式，先以商業模式九宮格說明個案公司目前營運現況，並以策略形態分析法之六大構面分析事業策略現況，之後再以策略矩陣分析未來策略模組，並針對未來策略模組進行環境前提與條件前提之分析，最後從產業生態系統概念描述個案公司的策略模組如何建構生態系統，包括與生態系中所有重要關鍵夥伴的互動關係，希望藉由策略矩陣分析法的邏輯性與系統性分析，呈現個案公司的循環經濟商業模式。本研究貢獻在於藉由探討已經發展成型的循環經濟商業模式，以作為其他企業未來經營策略的參考。
    In recent years, governments and corporations have raised awareness of environmental sustainability. The circular economy has become a crucial strategy for firms’ business growth and development, as well as a value-creation industry for the next generation. This study is conducted by a single case approach and selected a circular economy development project, W Glass, which is initiated by the largest glass recycling factory- the Spring Pool Glass in Taiwan.
    The research is constructed based on the strategic posture approach and strategic matrix analysis. This study firstly addressed the current strategy of the case project by employing the business model canvas. This is followed by the application of the strategic matrix analysis to develop the future strategic modules and the alignments between strategic modules and both external environmental and internal resource premises. Lastly, an ecosystem perspective is adopted to demonstrate how the case company interact with and contribute to its key stakeholders in the business ecosystem.
    This study contributes to the practice of strategy by presenting a logical and systematic analysis of the circular economy business model, which provide valuable references for managers to develop a circular economy strategy.
    參考文獻: 司徒達賢，2016。策略管理新論 : 觀念架構與分析方法。台北：智勝文化。
    尚榮安譯，Robert K. Yin著，2001。個案研究法。台北：弘智文化出版。
    李政賢、廖志恒、林靜如譯 ，Uwe Flick著，2007。質性研究導論。台北：五南。
    蘇家弘、吳永富、吳容銘、許景翔、車靜玫編譯，薛芙蕾(Isabelle Chevalley)著，2021。遍地是黃金 : 循環經濟管理指南。台北：長昇文化事業有限公司。
    郭國泰、司徒達賢、于卓民，2010。商業生態系統中利基者策略之變遷：以資訊安全軟體公司為例(1986-2000)。創新與管理，第六卷一期：1-27。
    春池玻璃實業有限公司，2023。關於春池玻璃。https://springpoolglass.com。搜尋日期：2023年8月12日。

    Adner, R. (2017). Ecosystem as Structure: An Actionable Construct for Strategy. Journal of management, 43(1), 39-58. https://doi.org/10.1177/0149206316678451
    Calvo-Porral, C., & Lévy-Mangin, J.-P. (2020). The circular economy business model: Examining consumers’ acceptance of recycled goods. Administrative Sciences, 10(2), 1–13. https://doi.org/10.3390/admsci10020028
    Eisenhardt, K. M. (1989). Building Theories from Case Study Research. The Academy of Management review, 14(4), 532-550. https://doi.org/10.2307/258557
    Glass Packaging Institute, 2023. Glass Container Recycling Loop. https://www.gpi.org/glass-recycling-facts. Retrieved 2023.8.12.
    Hsu, P. F., & Tseng, Y. H. (2023). Selection Model for Key Opinion Leader Co-branding with Taiwan Clothing Brand. International Journal of Uncertainty and Innovation Research, 5(2), 133-149.
    Iansiti, M., & Levien, R. (2004). Strategy as Ecology. Harvard business review, 82(3), 68-126.
    Jacobides, M. G., Cennamo, C., & Gawer, A. (2018). Towards a theory of ecosystems. Strategic management journal, Strategic Management Journal, 39 (8), 2255-2276.
    Korhonen, J., Honkasalo, A., Seppälä, J. (2018). Circular Economy: The Concept and its Limitations. Ecological Economics, 143: 37-46.
    Moore, J. F. (1993). Predators and prey: a new ecology of competition. Harvard business review, 71(3), 75-75.
    Moore, J. F. (2006). Business Ecosystems and the View from the Firm. Antitrust bulletin, 51(1), 31-75. https://doi.org/10.1177/0003603X0605100103
    Porter, Michael E. (1979). Competitive forces shape strategy. Harvard Business Review.
    描述: 碩士
    國立政治大學
    企業管理研究所(MBA學位學程)
    110363051
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0110363051
    資料類型: thesis
    顯示於類別:[企業管理研究所（MBA學位學程）] 學位論文

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