政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/151988

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/151988

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/151988

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/151988

Title:	美味傳統 : 在台北介紹肉湯風味餐飲與流行法國美食 Savoring Tradition: Introducing Bouillon-inspired Dining and Popular French Cuisine in Taipei
Authors:	路易 Gicquel, Louis Maximilien André
Contributors:	劉秀明 Liu, Sandra 路易 Gicquel, Louis Maximilien André
Keywords:	法國美食商業計劃文化沉浸市場分析台北餐飲 French Cuisine Business Plan Cultural Immersion Market Analysis Taipei Dining
Date:	2024
Issue Date:	2024-07-01 12:17:27 (UTC+8)
Abstract:	本論文提出了一個全面的商業計劃，旨在介紹一家在台北提供傳統法式肉湯風格餐飲的餐廳“Bouillon Gicquel”，旨在提供正宗且實惠的法式美食體驗。它探討了選擇台北開展這項計畫的戰略動機，並強調了這座城市的文化開放性和經濟潛力。透過廣泛的市場分析，本文確定了適合重視體驗式餐飲的城市人口的重要機會。所提出的價值主張是在不影響真實性或品質的情況下，透過提供法國美食來實現法國美食的民主化。餐廳的獨特賣點包括地理位置優越、採用當地食材精心製作的菜單以及讓人想起巴黎肉湯的充滿活力的用餐氛圍。此商業模式旨在支持可持續和盈利的運營，同時培養與當地社區的深厚聯繫。這家餐廳不僅旨在填補台北競爭激烈的餐廳格局中的一個利基市場，而且還為餐飲文化沉浸樹立了新標竿。 This thesis presents a comprehensive business plan for introducing "Bouillon Gicquel," a restaurant that offers traditional French bouillon-style dining in Taipei, aimed at providing an authentic and affordable French culinary experience. It explores the strategic motivations behind choosing Taipei for this venture, emphasizing the city's cultural openness and economic potential. Through extensive market analysis, the thesis identifies a significant opportunity to fit to an urban population that values experiential dining. The proposed value proposition is to democratize French cuisine by making it accessible without compromising on authenticity or quality. The restaurant's unique selling points include a strategic location, a carefully crafted menu using local ingredients, and a vibrant dining atmosphere reminiscent of Parisian bouillons. The business model is designed to support a sustainable and profitable operation while fostering a deep connection with the local community. This restaurant not only aims to fill a niche market in Taipei’s competitive restaurant landscape but also to establish a new benchmark for cultural immersion in dining.
Reference:	CPI change rate. (n.d.). National Statistics, Republic of China (Taiwan). https://eng.stat.gov.tw/Point.aspx?sid=t.2&n=4201&sms=11713 Department of Social Welfare. (n.d.). Population composition of Taipei city. https://english.dosw.gov.taipei/News_Content.aspx?n=4ED959E41AEAA822&sms=36ABD4553535A7EC&s=BF2436C6213EA823 Focus Taiwan - CNA English News. (2024, January 12). New births in Taiwan fall to record low in 2023, but population rises - Focus Taiwan. Focus Taiwan - CNA English News. https://focustaiwan.tw/society/202401100011#:~:text=As%20a%20result%2C%20Taiwan%27s%20population,offsetting%20Taiwan%27s%20natural%20population%20decline Kemp, S. (2023, February 13). Digital 2023: Taiwan — DataReportal – Global Digital Insights. DataReportal – Global Digital Insights. https://datareportal.com/reports/digital-2023-taiwan Key Indicators Database – Asian Development Bank. (n.d.). Key Indicators Database – Asian Development Bank. https://kidb.adb.org/economies/taipeichina Outten, L. (2019b, March 20). PR News \| The rise in Experiential Dining - Wed., Mar. 20, 2019. https://www.odwyerpr.com/story/public/12227/2019-03-20/rise-experiential-dining.html#:~:text=Experiential%20dining%20is%20about%20transcending,when%20going%20out%20to%20eat Statista. (2023, October 17). Average number of people per household in Taiwan 1990-2022. https://www.statista.com/statistics/922611/taiwan-average-number-of-people-per-household/ Statista. (2024, February 7). Household spending in Taiwan 2022, by category. https://www.statista.com/statistics/1318914/taiwan-household-expenditure-by-category/#:~:text=In%202022%2C%20total%20average%20consumption,to%20205%2C629%20New%20Taiwan%20dollars Statista. (2024b, February 7). Household spending in Taiwan 2022, by category. https://www.statista.com/statistics/1318914/taiwan-household-expenditure-by-category/ Statista. (2024b, March 1). Consumer opinion on the importance of product sustainability in Taiwan 2023. https://www.statista.com/statistics/1321044/taiwan-importance-of-purchasing-sustainable-products/ 臺北市資料大平臺. (n.d.). https://data.taipei/dataset/detail?id=ff607b7b-af57-40e8-8a77-8cf882661119 Taiwan: population 1990-2030 \| Statista. (2024, February 20). Statista. https://www.statista.com/statistics/319793/taiwan-population/ Taiwan population (2024) - Worldometer. (n.d.). https://www.worldometers.info/world-population/taiwan-population/ Taiwan - the World Factbook. (n.d.). https://www.cia.gov/the-world-factbook/countries/taiwan/summaries Taiwan - the World Factbook. (n.d.-b). https://www.cia.gov/the-world-factbook/countries/taiwan/summaries/#people-and-society TFOP. (2023, May 2). Millennial Dining Experience \| Resources \| TFOP Commercial. THE FIT OUT PEOPLE. https://thefitoutpeople.co.uk/resources/millennial-dining-experience/ Total population. (n.d.). National Statistics, Republic of China (Taiwan). https://eng.stat.gov.tw/Point.aspx?sid=t.9&n=4208&sms=11713 Unemployment rate. (n.d.). National Statistics, Republic of China (Taiwan). https://eng.stat.gov.tw/Point.aspx?sid=t.3&n=4202&sms=11713 Wikipedia contributors. (2001, May 30). Economy of Taiwan. Wikipedia. https://en.wikipedia.org/wiki/Economy_of_Taiwan Wikipedia contributors. (2024, March 9). Bouillon (restaurant). Wikipedia. https://en.wikipedia.org/wiki/Bouillon_(restaurant) Wikipedia contributors. (2024b, April 20). List of countries by GDP (PPP) per capita. Wikipedia. https://en.wikipedia.org/wiki/List_of_countries_by_GDP_(PPP)_per_capita#:~:text=A%20country%27s%20gross%20domestic%20product,population%20for%20the%20same%20year
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 112933055
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0112933055
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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