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| Title: | 一級方程式賽車體育法規對提高車迷參與度和全球市場滲透率的影響
The Implications of Formula 1 Sporting Regulation on Enhancing Fan Engagement and Global Market Penetration |
| Authors: | 貝寧斯
Bellet, Nicolas |
| Contributors: | 吳文傑
Jack Wu
貝寧斯
Nicolas Bellet |
| Keywords: | 公式1
市場滲透
粉絲參與度
消費者行為
體育行銷
Sports Marketing
Consumer Behavior
Fan engagement
Market penetration
Formula 1 |
| Date: | 2024 |
| Issue Date: | 2024-07-01 12:17:03 (UTC+8) |
| Abstract: | 「規則很重要。它們很重要，因為它們可以影響一項運動的傳播：沒有標準化的規則，一項運動就無法傳播。 （萬普盧，2007）
本研究探討了一級方程式法規與消費者行為之間的複雜關係，強調了新規則對車迷參與度、忠誠度和行為以及消費者收藏的影響。
透過了解法規與獲取新粉絲之間的聯繫，該研究為行銷人員提供了寶貴的見解，使他們能夠利用規則修改來擴大粉絲群並充分利用一級方程式行業新消費者的潛力。
該研究為學科利益相關者提供了實際意義，指導他們利用規則修改來培育充滿活力的粉絲社區，提高消費者忠誠度，並利用這項不斷發展的行業中體育運動的增長趨勢。
“Rules matter. They matter because they can affect the diffusion of a sport: without standardized rules, a game cannot spread.” (Vamplew, 2007)
This research explores the intricate relationship between Formula 1 regulations and consumer behavior, emphasizing the impact of new rules on fan engagement, loyalty, and behavior but also on consumer collecting.
By understanding the connection between regulations and the acquisition of new fans, the research provides valuable insights for marketers, enabling them to leverage rule modifications to expand the fan base and capitalize on the potential of new consumers in the Formula 1 industry.
The research offers practical implications for the discipline stakeholders, guiding them in leveraging rule modifications to foster a vibrant fan community, enhance consumer loyalty, and capitalize on the growing trend of the sport in this ever-evolving industry. |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
112933052 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0112933052 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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