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| Title: | 商業計劃 - 聖露西亞 Seamoss 甜點公司
Business Plan – Seamoss Dessert Company in St Lucia |
| Authors: | 李奈云
Lionel, Trisha |
| Contributors: | 林知伸
Lin, Jason
李奈云
Lionel, Trisha |
| Keywords: | 商業計劃
海苔
超級食物
補充品
甜點
Business Plan
Seamoss
Superfood
Supplements
Desserts |
| Date: | 2024 |
| Issue Date: | 2024-07-01 12:16:40 (UTC+8) |
| Abstract: | 海藻特區 (Seamoss Zone) 是一家位於聖露西亞的新創企業，專門生產以海藻為原料的各式創新健康產品。本商業計畫書旨在闡述海藻特區的使命：利用海藻這種富含營養的海洋植物，為消費者提供美味且當地生產的海藻產品。計畫書內容涵蓋公司所有權結構、產品種類、市場分析、行銷策略、營運計畫、財務預估和風險應對措施。海藻特區致力於把握全球對天然植物性產品日益增長的需求，以及消費者對海藻健康益處的認識不斷提升的趨勢。公司將透過獨特的產品、對品質和永續性的堅持，以及強烈的品牌形象在市場上樹立獨特地位。財務預估顯示，海藻特區具有良好的發展潛力和盈利能力，毛利率健康且行銷策略積極。然而，公司仍需克服競爭、潛在供應鏈中斷以及消費者教育等挑戰。海藻特區秉持永續經營和社會責任的理念，優先考慮當地採購、公平勞動和環境保護。透過解決這些挑戰並充分利用市場機會，海藻特區有望成為聖露西亞乃至更廣泛地區的海藻產品領導者。
The Seamoss Zone is a proposed St. Lucian business specializing in crafting innovative and nutritious sea moss-infused products. This business plan outlines the company's mission to harness the health benefits of sea moss, a nutrient-rich seaweed, and provide delicious, locally produced sea moss-infused products. The plan details the company's ownership structure, product offerings, market analysis, marketing strategy, operational plan, financial projections, and risk mitigation strategies. The Seamoss Zone aims to capitalize on the growing global demand for natural and plant-based products, as well as the increasing awareness of sea moss's health benefits. The company plans to differentiate itself through unique product offerings, a focus on quality and sustainability, and a strong brand identity. The financial projections indicate a promising potential for growth and profitability, with a healthy gross margin and a proactive marketing strategy. However, the company needs to overcome challenges such as competition, potential supply chain disruptions, and the need to educate consumers about the benefits of sea moss. The Seamoss Zone is committed to operating as a sustainable and socially responsible business, prioritizing local sourcing, fair labor practices, and environmental responsibility. By addressing these challenges and capitalizing on the opportunities in the market, The Seamoss Zone has the potential to become a leading provider of sea moss-infused products in St. Lucia and beyond. |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
111933044 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0111933044 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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