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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/151982


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/151982


    Title: Yurt INN：在蒙古烏蘭巴托連結平價住宿與社區生活
    Yurt INN: Bridging Affordable Hospitality and Community Living in Ulaanbaatar, Mongolia
    Authors: 肅仁
    Suren
    Contributors: 吳文傑
    Jack Wu
    肅仁
    Suren
    Keywords: 蒙古
    Hostel
    Co-living
    Backpackers
    Affordable
    Accommodation
    Ulaanbaatar Tourism
    Date: 2024
    Issue Date: 2024-07-01 12:16:28 (UTC+8)
    Abstract: The tourism industry in Mongolia has witnessed remarkable growth, positioning Ulaanbaatar as a pivotal hub for international travelers. This business plan presents the establishment of Yurt INN, a hostel to cater to the diverse needs of budget travelers, young professionals, and students visiting or residing in Ulaanbaatar. Recognizing the city's booming tourism sector and the shortage of affordable, clean, and comfortable accommodations, Yurt INN aims to bridge this gap by offering a unique blend of accommodation options, including capsule beds, private rooms, and co-living spaces.
    The business plan outlines a comprehensive marketing strategy, targeting international budget travelers through online travel agencies (OTAs) and social media platforms for local visitors and co-livers. Additionally, it presents a detailed operational plan, financial analysis, and management structure to ensure efficient operations and long-term sustainability. By leveraging the growing demand for affordable and culturally enriching accommodations, Yurt INN aims to establish itself as a benchmark in the Mongolian hospitality industry, setting new standards for co-living experiences and fostering a vibrant community of travelers and locals alike.
    Reference: 1. Kataria, V. (2024, March 17). Strategy- Article -2 Five Forces Model - Hospitality Industry. https://www.linkedin.com/pulse/strategy-article-2-five-forces-model-hospitality-industry-vikas-rnacc/
    2. Biesiada, J. (2023, July 27). Expedia group online bookers use OTAs. TW. https://www.travelweekly.com/Travel-News/Travel-Technology/Expedia-group-online-bookers-use-OTAs
    3. Twin, A. (2024, February 19). Value Proposition: How to Write It With Examples. Investopedia. https://www.investopedia.com/terms/v/valueproposition.asp
    4. International Federation of Red Cross And Red Crescent Societies. (2024, May 19). ReliefWeb. https://reliefweb.int/organization/ifrc
    5. World Bank: Air Transport and Sector Coordination Issues Among the Top Obstacles for Mongolia’s Tourism Sector. (2022, March 23). World Bank. https://www.worldbank.org/en/news/press-release/2022/03/17/world-bank-air-transport-and-sector-coordination-issues-among-the-top-obstacles-for-mongolia-s-tourism-sector#:~:text=Tourism%20is%20an%20important%20contributor,2020%20due%20to%20COVID%2D19.
    6. 2023 Wrap: Tourism. (n.d.). https://insidemongolia.mn/post/wFNWIxqlD5h
    7. Бүх судалгаанууд. (n.d.). https://tz.mn/mn/services/category/0
    8. Maximizing Revenue and Reach : The Importance of OTA Platforms for Hotels and How Retvens Can Help! (2023, March 18). https://www.linkedin.com/pulse/maximizing-revenue-reach-importance-ota-platforms-hotels/


    9. Kataria, V. (2024, March 17). Strategy- Article -2 Five Forces Model - Hospitality Industry. https://www.linkedin.com/pulse/strategy-article-2-five-forces-model-hospitality-industry-vikas-rnacc/
    10. Biesiada, J. (2023, July 27). Expedia group online bookers use OTAs. TW. https://www.travelweekly.com/Travel-News/Travel-Technology/Expedia-group-online-bookers-use-OTAs
    11. Twin, A. (2024, February 19). Value Proposition: How to Write It With Examples. Investopedia. https://www.investopedia.com/terms/v/valueproposition.asp
    12. International Federation of Red Cross And Red Crescent Societies. (2024, May 19). ReliefWeb. https://reliefweb.int/organization/ifrc
    13. World Bank: Air Transport and Sector Coordination Issues Among the Top Obstacles for Mongolia’s Tourism Sector. (2022, March 23). World Bank. https://www.worldbank.org/en/news/press-release/2022/03/17/world-bank-air-transport-and-sector-coordination-issues-among-the-top-obstacles-for-mongolia-s-tourism-sector#:~:text=Tourism%20is%20an%20important%20contributor,2020%20due%20to%20COVID%2D19.
    14. 2023 Wrap: Tourism. (n.d.). https://insidemongolia.mn/post/wFNWIxqlD5h
    15. Бүх судалгаанууд. (n.d.). https://tz.mn/mn/services/category/0
    16. Maximizing Revenue and Reach : The Importance of OTA Platforms for Hotels and How Retvens Can Help! (2023, March 18). https://www.linkedin.com/pulse/maximizing-revenue-reach-importance-ota-platforms-hotels/
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    111933042
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0111933042
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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