政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/151981

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/151981

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | 全文笔数/总笔数 : 113311/144292 (79%)
造访人次 : 50915351 在线人数 : 834

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

搜寻范围

查询小技巧：

您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果

若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据

进阶搜寻

主页 ‧ 登入 ‧ 上传 ‧ 说明 ‧ 关于政大典藏 ‧ 管理

到手机版

政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/151981

请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/151981

题名:	瓜地馬拉市的本地食品零售商 AltiPlaza: Local Food Retailer in Guatemala City
作者:	何厚德 Rivera Pineda, Jose Eduardo
贡献者:	尚孝純 Shari Shang 何厚德 Rivera Pineda, Jose Eduardo
关键词:	瓜地馬拉市場准入零售食品工業當地產品 Guatemala Market Access Retail Food Industry Local Products
日期:	2024
上传时间:	2024-07-01 12:16:17 (UTC+8)
摘要:	目前，瓜地馬拉市的消費者無法獲得來自鄉村地區的某些當地食品產品。這些產品由資源有限的微型、小型和中型企業銷售，難以進入城市市場。消費者如果想購買這些產品，必須前往特定地點，找到替代品，或放棄消費。傳統零售商忽視了來自鄉村地區的當地食品產品，原因包括銷售量低於其他快速消費品，及其生產商的投資能力有限等因素。相反，傳統零售商更專注於較大的品牌和進口產品。現有在城市中提供這些產品的零售商針對廣泛的消費群體，但缺乏精選的產品組合。其他則是覆蓋範圍有限的非營利組織。本論文提出了AltiPlaza的商業計劃，這是一家將在瓜地馬拉市成立的當地食品零售商。AltiPlaza旨在直接從位於瓜地馬拉高地地區的小型和中型生產商處提供多樣化的當地食品產品，通過實體和在線商店作為城市消費者與鄉村生產商之間的中介。本項目的目標是通過將低收入和高失業率地區的社區與更大且更有利可圖的消費群體聯繫起來，提高他們改善生計的機會。 Currently, consumers in Guatemala City are not able to access certain local food products from rural areas. These products are sold by micro, small and medium-sized enterprises with limited resources to reach the urban marketplace. Consumers who intend to purchase these products must travel to a specific location, find substitutes, or forego consumption. Traditional retailers have overlooked local food products from rural areas due to multiple factors such as low sales volume compared to other FMCG products and limited investment capabilities of their producers. Instead, traditional retailers focus on larger brands and imported products. Existing retailers in the city that offer these products target a broad segment but lack a curated portfolio. Others are not-for-profit initiatives with limited reach. This thesis presents a Business Plan for AltiPlaza, a local food retailer to be established in Guatemala City. AltiPlaza aims to offer a diverse selection of local food products directly sourced from small and medium-sized producers located in the Highlands Region of Guatemala, serving as the intermediary between urban consumers and rural producers through a physical and online store. The objective of this project is to improve the market access of communities in low-income and high-unemployment areas by connecting them to a larger and more profitable consumer base, increasing their chances of improving their livelihood.
參考文獻:	Kwil, I., Piwowar-Sulej, K., & Krzywonos, M. (2020). Local entrepreneurship in the context of food production: A review. (pp. 6) [PDF]. https://www.researchgate.net/figure/Comparison-of-regional-traditional-and-local-product-based-on-the-previously-presented_tbl2_338420133 IMF. (2017). More and Better Infrastructure in Guatemala [PDF]. https://www.imf.org/external/np/blog/dialogo/022817.pdf U.S. Department Of State. (n.d.). Background Notes: Guatemala. U.S. Department of State Archive. https://2009-2017.state.gov/outofdate/bgn/guatemala/47464.htm U.S. Department of State (2023). 2023 Investment Climate Statements: Guatemala. https://www.state.gov/reports/2023-investment-climate-statements/guatemala/ Government of Guatemala. (2022). Finanzas Prioriza Asignación De Recursos Para Subsidios. [Ministry of Public Finance Prioritizes Allocation of Resources for Subsidies]. https://prensa.gob.gt/comunicado/finanzas-prioriza-asignacion-de-recursos-para-subsidios Bank of Guatemala (BANGUAT). (2023). Guatemala Trade Balance. Retrieved from https://banguat.gob.gt/en/page/trade-balance U.S. Department of Commerce. (2023). Guatemala Trade Agreements. https://www.trade.gov/country-commercial-guides/guatemala-trade-agreements Deloitte. (2022). Doing Business Guatemala 2022. [PDF]. https://www2.deloitte.com/content/dam/Deloitte/gt/Documents/tax/DoingBusiness_Guatemala_2022_English.pdf IMF. (2024). IMF DataMapper: Guatemala Datasets. Retrieved from https://www.imf.org/external/datamapper/profile/GTM The World Bank. (2024). The World Bank in Guatemala. Guatemala Overview. https://www.worldbank.org/en/country/guatemala/overview Bank of Guatemala (BANGUAT). (2024). Inflación Total. [Total Inflation] [Dataset]. Retrieved from https://banguat.gob.gt/page/inflacion-total Bank of Guatemala (BANGUAT). (2024). Foreign Exchange Rate. Retrieved from https://banguat.gob.gt/en/page/foreign-exchange-rate Bank of Guatemala (BANGUAT). (2024). Tipo de Cambio. [Exchange Rate]. Retrieved from https://www.banguat.gob.gt/tipo_cambio/TipoCambio/HistoricoRango Forbes Advisor. (2024). Currency Converter: TWD to GTQ. Retrieved from https://www.forbes.com/advisor/money-transfer/currency-converter/twd-gtq/?amount=1 CEPAL. (2023). Balance Preliminar de las Economías de América Latina y el Caribe. [Preliminary Balance of Latin America and Caribbean Economies]. [PDF]. https://repositorio.cepal.org/server/api/core/bitstreams/a6fb782e-0e28-4a6a-aeb1-3df23420032f/content#:~:text=La%20inflaci%C3%B3n%20interanual%20se%20ubicar%C3%ADa,anual%20del%203%2C3%25. ILO. (2022). Informal Employment as Percentage of Total Employment in Guatemala from 2010 to 2019. [Graph]. Retrieved from https://www.statista.com/statistics/1039957/informal-employment-share-guatemala/#:~:text=In%202019%2C%20the%20percentage%20of,Guatemala%20were%20considered%20informally%20employed. The World Bank. (2010). Report No.54242-GT. SME Development in Guatemala. Let 10,000 Firms Bloom. Volume 1. [PDF] https://documents1.worldbank.org/curated/en/718641468283161938/pdf/542420v10ESW0G0e0only0900BOX358360B.pdf Americas Market Intelligence. (2022). Infographic: How Guatemalans Buy Online. Retrieved from https://americasmi.com/insights/infographic-how-guatemalans-buy-online/ Diario de Centro América. (2023). Ecommerce cerrará con US $700 millones. [E-commerce would close with US $7000 million by 2023]. Retrieved from https://dca.gob.gt/noticias-guatemala-diario-centro-america/ecommerce-cerraria-con-us-700-millones/#:~:text=Al%20cierre%20de%202023%2C%20el,Comercio%20de%20Guatemala%20(CCG). United Nations Population Fund. (2024). World Population Dashboard Guatemala. Retrieved from https://www.unfpa.org/data/world-population/GT Instituto Nacional de Estadística Guatemala (National Statistics Institute of Guatemala). (2024). National Results. Retrieved from https://www.ine.gob.gt/presentacion-de-resultados/ IMF. (2024). IMF DataMapper: Guatemala Datasets. Retrieved from https://www.imf.org/external/datamapper/profile/GTM Clear Global. (2024). Language Data for Guatemala. Retrieved from https://clearglobal.org/language-data-for-guatemala/ CIA World Fact Book. (2024). Guatemala. Retrieved from https://www.cia.gov/the-world-factbook/countries/guatemala/ ITU. (2024). Digital and Connectivity Indicators - Guatemala. Internet Penetration. [Graph] Retrieved from https://fr.statista.com/outlook/co/digital-connectivity-indicators/guatemala Ministry of Energy and Mines. (2023). Información General de Electrificación Rural. [General Information on Rural Electrification]. Retrieved from https://mem.gob.gt/que-hacemos/area-energetica/electrificacion-rural/informacion-general-er/ ITU. (2023). Digital Development Dashboard. [PDF] https://www.itu.int/en/ITU-D/Statistics/Documents/DDD/ddd_GTM.pdf ITU. (2024). Digital and Connectivity Indicators - Guatemala. Internet Penetration. [Graph] Retrieved from https://fr.statista.com/outlook/co/digital-connectivity-indicators/guatemala UNDP. (2022). Internet Access and Use in Latin America and The Caribbean - From the LAC High Frequency Phone Surveys 2021*. [PDF] https://www.undp.org/sites/g/files/zskgke326/files/2022-09/undp-rblac-Digital-EN.pdf IDB. (2019). Country Infrastructure Briefs: Central America, Mexico, Panama and Dominican Republic. [PDF] https://publications.iadb.org/publications/english/document/Country_Infrastructure_Briefs_Central_America_Mexico_Panama_and_the_Dominican_Republic_en_en.pdf WEF. (2019). The Global Competitiveness Report 2019. [PDF]. https://www3.weforum.org/docs/WEF_TheGlobalCompetitivenessReport2019.pdf Deloitte. (2022). Doing Business Guatemala 2022. [PDF]. https://www2.deloitte.com/content/dam/Deloitte/gt/Documents/tax/DoingBusiness_Guatemala_2022_English.pdf Prensa Libre. (2023). Cuánto se tarda y cuántos trámites hay que hacer para inscribir un negocio en Guatemala. [How long does it take and how many procedures do you have to do to register a business in Guatemala?]. Retrieved from https://www.prensalibre.com/guatemala/guatemala-no-se-detiene/cuanto-se-tarda-y-cuantos-tramites-hay-que-hacer-para-inscribir-un-negocio-en-guatemala/ International Organization of Employers. (2015). Guidance Paper - Climate Change and its Impact on Business. [PDF] https://www.ioe-emp.org/fileadmin/ioe_documents/publications/Policy%20Areas/environment_and_climate_change/EN/_2015-11-27__IOE_Guidance_Paper_-_Climate_Change_and_its_Impact_on_Business__final_web_.pdf World Bank Group. (n.d.) Guatemala - Risks - Historical Hazards. Retrieved from https://climateknowledgeportal.worldbank.org/country/guatemala/vulnerability Ministerio de Economía (Ministry of Economy - Guatemala). (2023). Informe de Situación y Evolución del Sector MIPYME de Guatemala 2018-2022. [Situation and Evolution Report of the MSME Sector of Guatemala 2018-2022]. [PDF] https://www.mineco.gob.gt/images/viceministerio_mypime/viceministerio/Informe_MIPYME-enero.pdf Ministerio de Trabajo y Previsión Social (Ministry of Labor and Social Welfare - Guatemala). (2024). Salario Mínimo. [Minimum Salary]. [Dataset]. Retrieved from https://www.mintrabajo.gob.gt/index.php/dgt/salario-minimo The World Bank. (2010). Report No.54242-GT. SME Development in Guatemala. Let 10,000 Firms Bloom. Volume 1. [PDF] https://documents1.worldbank.org/curated/en/718641468283161938/pdf/542420v10ESW0G0e0only0900BOX358360B.pdf Holzman. (2018). The Entrepreneurship and Enterprise Growth Landscape & Ecosystem. [PDF]. https://www.enablingoutcomes.com/wp-content/uploads/2019/02/Guatemala-Entrepreneurship-and-Enterprise-Growth-Landscape-Public-Argidi....pdf Bebczuk. (2009). SME Access to Credit in Guatemala and Nicaragua: Challenging Conventional Wisdom with New Evidence. [PDF]. https://www.econstor.eu/bitstream/10419/127596/1/cedlas-wp-080.pdf Loudon, Stevens, Wren. (2005). Marketing Management Text and Cases. [PDF] https://books.google.com.tw/books?id=9N_00XyFSzcC&printsec=frontcover#v=onepage&q&f=false Urban Cities and Platform of Latin America and Caribbean. (2024). Guatemala City Demographic Data. [Dataset]. Retrieved from https://plataformaurbana.cepal.org/en/node/129 Instituto Nacional de Estadística Guatemala (National Statistics Institute of Guatemala). (2019). Resultados Censo 2018. [2018 Census Results]. [PDF] https://www.ine.gob.gt/sistema/uploads/2021/11/19/202111192139096rGNQ5SfAlepmPGfYTovW9MF6X2turyT.pdf Instituto Nacional de Estadística Guatemala (National Statistics Institute of Guatemala). (2023). Encuesta Nacional de Ingresos y Gastos de los Hogares. [National Household Income and Expenditure Survey]. [PDF] https://www.ine.gob.gt/wp-content/uploads/2023/12/resultadosENIGH-1.pdf Central America Data. (2013). Niveles socioeconómicos en Guatemala. [Socioeconomic status in Guatemala]. Retrived from https://www.centralamericadata.com/es/article/home/Niveles_socioeconmicos_en_Guatemala USAID. (2023). Guatemala Country Snapshot. [PDF]. https://www.usaid.gov/sites/default/files/2023-11/Guatemala%20DECA%20Country%20Snapshot_1.pdf Americas Market Intelligence. (2022). Infographic: How Guatemalans Buy Online. Retrieved from https://americasmi.com/insights/infographic-how-guatemalans-buy-online/ Euromonitor International, L. Holmes. (2015). 7 Consumer Types for Sucessful Targeted Marketing. [PDF] https://veilletourisme.s3.amazonaws.com/2015/02/WP_Seven_Survey_GCT_2015.pdf Needham. (n.d.). Competitive Analysis. [PDF] https://www.cmu.edu/swartz-center-for-entrepreneurship/assets/Olympus%20pdfs/Competitive%20Analysis.pdf SuperChapin. (n.d.). Conócenos [Company information]. Retrieved from https://superchapin.gt/nosotros Win.gt. (2021). Esta startup es de “Chapines apoyando a Chapines”. [This startup is about supporting guatemalans]. Retrieved from https://win.gt/startups/superchapin-guatemala/ iLifebelt. (2023). ¿Cuántos usuarios de Facebook hay en Guatemala? [How many Facebook users are there in Guatemala?]. Retrieved from https://ilifebelt.com/cuantos-usuarios-de-facebook-hay-en-guatemala-datos-2018-2019/2018/11/ Porter. (1985). Value Chain Analysis in Small Business Context. [Graph]. Retrieved from https://www.atlantis-press.com/article/25865929.pdf Multiplier. (n.d.). Payroll in Guatemala. Retrieved from https://www.usemultiplier.com/guatemala/payroll N. Carneiro. (2018). “Driving innovation through social data: a methodology for building buyer personas”. [PDF]. https://repositorio-aberto.up.pt/bitstream/10216/114233/2/278147.pdf Statista Consumer Insights. (2024). “Share of Americans who prefer buying locally grown food products in 2018, by age”. [PDF] https://www.statista.com/statistics/228376/people-who-buy-locally-grown-food/ J. Winterstein, A. Habisch. (2021). “Organic and Local Food Consumption: A Matter of Age? Empirical evidence from the German Market”. [PDF] http://www.assumptionjournal.au.edu/index.php/abacjournal/article/view/4393/2616 A. Barska, L. Wojciechowska-Solis. (2020). “E-Consumers and Local Food Products: A Perspective for Developing Online Shopping for Local Goods in Poland”. [PDF] https://www.researchgate.net/publication/342293418_E-Consumers_and_Local_Food_Products_A_Perspective_for_Developing_Online_Shopping_for_Local_Goods_in_Poland MercadoLibre. (2022). “Tendencias de consumo online con impacto positivo en México y América Latina”. [Online consumption trends with positive impact in Mexico and Latin America]. [PDF] https://meli-sustentabilidad-bucket.s3.amazonaws.com/Tendencias_Impacto_Positivo_MELI_MX_2022_2d30c363b4.pdf
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 111933040
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0111933040
数据类型:	thesis
显示于类别:	[國際經營管理英語碩士學程IMBA] 學位論文

文件中的档案:

档案	描述	大小	格式	浏览次数
304001.pdf		4802Kb	Adobe PDF	0	检视/开启

在政大典藏中所有的数据项都受到原著作权保护.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

DSpace Software Copyright © 2002-2004 MIT & Hewlett-Packard / Enhanced by NTU Library IR team Copyright © - 回馈