政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/151975

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/151975

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/151975

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/151975

Title:	利用數位轉型優化企業體質 - 洞察富士軟片的策略變革及成效 Leveraging Digital Transformation to Optimize Corporate Structures - Insights from Fujifilm's Strategic Revolution and Performance
Authors:	王延安 Wang, Yen-An
Contributors:	吳文傑 Wu, Wen-Chieh 王延安 Wang, Yen-An
Keywords:	數位轉型商業變革營運韌性永續成長富士軟片 Digital Transformation Business Reinvention Operation Resilience Sustainable Growth Fujifilm
Date:	2024
Issue Date:	2024-07-01 12:15:17 (UTC+8)
Abstract:	數位轉型對於企業保持競爭力至關重要。本論文探討數位轉型如何優化企業體質及強化營運韌性，並以富士軟片的戰略變革為核心，解析其如何透過領導力、策略願景和有效的計畫實踐，化危機為轉機。透過多角度剖析兩次轉型背景下，富士軟片與競爭者柯達和理光之策略，驗證數位變革對於企業的成效。其子公司台灣富士軟片資訊股份有限公司，從產品及服務、營運策略和人力資源三大面向進行轉型，展示財務及非財務面向的顯著優化，該公司的經驗提供整合技術、管理革新和實現成果的寶貴見解。本論文旨在為企業提供數位轉型的指引和實踐永續成長的藍圖。 Digital transformation is essential for businesses to stay competitive. This thesis examines how digital transformation can optimize corporate structure and enhance operation resilience, focusing on Fujifilm's strategic changes. It analyzes how Fujifilm turns crises into opportunities through leadership, strategic vision, and effective planning. By analyzing the strategies of Fujifilm and its competitors Kodak and Ricoh during two key transformations, this thesis verifies the impact of digital transformation on enterprises. Fujifilm's subsidiary, Fujifilm Business Innovation Taiwan Corporation, has transformed in three major areas: products and services, operational strategies, and human resources, demonstrating significant improvements in both financial and non-financial aspects. The company's experience offers valuable insights into technology integration, management innovation, and achieving results. This thesis aims to provide businesses with guidance on digital transformation and a blueprint for sustainable growth.
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Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 110933029
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0110933029
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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