政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/150985
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113318/144297 (79%)
造訪人次 : 51058275      線上人數 : 877
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/150985


    題名: Altruism and social utility in consumer sharing behavior
    作者: 史蘭亭
    Say, Alicia L.;Guo, Ruey-Shan A.;Chen, Chialin
    貢獻者: 應用經濟學程
    日期: 2021-06
    上傳時間: 2024-04-29 14:18:30 (UTC+8)
    摘要: Previous studies on consumer behavior in the sharing economy mainly focused on users' utilitarian benefits in market-mediated exchange businesses and the social benefits of not-for-profit sharing practices. In particular, existing research on market-mediated exchange indicates that the effect of personal utility outweighs altruistic and pro-social values in consumers' sharing behavior; social utility factors, such as sustainability and benefits for the community, do not play significant roles in consumers' participation in for-profit sharing businesses. Theoretically, this study complements previous studies on consumer behavior in the sharing economy with the social exchange theory (SET). It is important because it fills the research gap by proposing the effects of consumers' altruistic traits, interpersonal relationships, and pro-social concerns on the commercial shared-ride service. We conducted two empirical studies in the contexts of Uber in Taiwan and Didi in Mainland China. The results show a significant effect of altruism and social utility on consumers' sharing participation in market-mediated exchange. Practically, this study highlights the significance of socio-cultural contexts and psychological mechanisms to sharing-platform operators. Efforts to promote consumers' altruism and concerns for sustainability and others' benefits will encourage the consumers' involvement. Our results also reveal the cultural differences between Taiwanese and Chinese consumers' sharing adoption.
    關聯: Journal of Consumer Behavior, Vol.20, No.6, pp.1562-1574
    資料類型: article
    DOI 連結: https://doi.org/10.1002/cb.1967
    DOI: 10.1002/cb.1967
    顯示於類別:[應用經濟與社會發展英語碩士學位學程 (IMES)] 期刊論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    index.html0KbHTML118檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋