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    政大機構典藏 > 商學院 > 企業管理學系 > 會議論文 >  Item 140.119/150510


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    题名: Using fuzzy set analysis to examine the determinants of repurchase intention and buyers’ satisfaction in online group buying phenomenon
    作者: 衛如祈
    Visita, Luksi
    贡献者: 企博學三
    日期: 2015-02
    上传时间: 2024-03-15 13:16:30 (UTC+8)
    摘要: Online group buying is a new business strategy in Yogyakarta, Indonesia. The concept is to get low priced products or services with more volume of orders. Building on previous studies, I examined the effect of reputation, trust, and perceived quality of consumer satisfaction and repurchase intention using qualitative comparative analysis (QCA) fuzzy set. I also added new variables namely social media usage and peer-reference in social media. QCA is known by its function to assess and to analyze different combinations of causations and complexity. Related to consumer behavior, results supported previous studies that perceived website quality affects high consumer satisfaction in online group buying. Meanwhile, high repurchase intention is affected not only by perceived website quality but also by trust towards the vendors and sellers. The rest of the determinants are known to partially affect the outcomes.
    關聯: APUGSM (Asia Pacific University Graduate School of Management) International Conference 2015, Boracay, Philippines, APUGSM
    数据类型: conference
    显示于类别:[企業管理學系] 會議論文

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