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| Title: | 結合採購與銷售的動態競爭與合作策略 —如何選擇供應商來讓企業成為客戶的選擇？
The Dynamic Coopetition Strategy of Integrating Procurement and Sale -- How to Choose Suppliers to Make Firm be Chosen by Customers ? |
| Authors: | 李齊
LEE, CHI |
| Contributors: | 許牧彥
Hsu, Mu-Yen
李齊
LEE, CHI |
| Keywords: | 供應商選擇
工業電腦
動態競合策略
價值網
Vendor Selection
Industrial Computers
Dynamic Coopetition Strategy
Value Net |
| Date: | 2024 |
| Issue Date: | 2024-03-01 12:43:10 (UTC+8) |
| Abstract: | 電子製造業為台灣相當重要的產業之一，不論是整體的產值、或是對於社會經濟發展都對台灣有著相當重要的影響。台灣的電子製造業相對於已開發國家，具有在一定品質及效能保證的前提下，透過成本控制的優勢，協助終端顧客獲得較低的產品量產價格，使得台灣的電子製造產業，在國際上站穩一席之地。
本文旨在透過分析電子製造業中，上市科技品牌企業之工業電腦公司，其如何根據各項條件與評斷準則，挑選對自身有利的供應商來製成產品，使企業成為客戶的選擇以成功獲得終端客戶的青睞，取得訂單成功銷售；以及從供應商層面而言，面對同業競爭時的動態反映、供應商本身有何策略可於競爭過程中，使自身脫穎而出，成功打入原先未拿下的市場與企業，搶下訂單。試圖為台灣科技製造產業的中小企業，分析並找出工業電腦領域中，處於相對中小型的廠商，面臨選擇上游供應商及下游潛在買家之間，最為關鍵的影響因素。
The electronics manufacturing industry is one of the most important industries in Taiwan, and has a significant impact on Taiwan in terms of overall output value and socio-economic development. Compared with developed countries, Taiwan's electronics manufacturing industry has the advantage of cost control to help end-customers obtain lower mass production prices under the premise of certain quality and performance assurance, which has enabled Taiwan's electronics manufacturing industry to gain a firm foothold in the international arena.
The purpose of this thesis aims to analyze how industrial computer companies, which are listed technology brand companies in the electronics manufacturing industry, select suppliers that are favorable to them according to various conditions and evaluation criteria to manufacture products, so that they can become the choice of customers to successfully win the favor of end customers and obtain orders and successful sales; as well as from the perspective of suppliers, the dynamic response to the competition of the same industry, and the strategies of the suppliers themselves to make themselves stand out from the competition in the process. In the process of competition, suppliers can differentiate themselves and successfully enter into markets and enterprises that they have not yet captured, and snatch orders. For the SMEs in Taiwan's technology manufacturing industry, we will analyze and find out how small and medium-sized manufacturers in the industrial computer field face the challenges of choosing upstream suppliers and potential downstream suppliers.The most critical factors affecting the selection of upstream suppliers and potential downstream buyers. |
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| Description: | 碩士
國立政治大學
科技管理與智慧財產研究所
105364107 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0105364107 |
| Data Type: | thesis |
| Appears in Collections: | [科技管理與智慧財產研究所] 學位論文
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