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    题名: 中國的推特數位外交:以拉丁美洲為例
    China’s Digital Diplomacy on Twitter: Example of Latin America
    作者: 李貞儀
    Li, Jhen-Yi
    贡献者: 馮慕文
    Fabricio Antonio Fonseca Fernandez
    李貞儀
    Li, Jhen-Yi
    关键词: 數位外交
    中國
    拉丁美洲
    推特
    Digital Diplomacy
    China
    Latin America
    Twitter
    日期: 2024
    上传时间: 2024-03-01 12:33:05 (UTC+8)
    摘要: 隨著政治人物和外交官員對社群媒體的廣泛使用，數位外交的概念開始引起學術界的關注。中國全球影響力的持續增強，其領導人積極競爭塑造全球敘事。習近平主席提出提升中國在全球範圍內的文化影響力和敘事競爭的倡議，越來越多中國大使館與大使們透過社群媒體與國際受眾互動，這一趨勢在2020年新冠肺炎(COVID-19)疫情期間更加顯著。
    中國與拉丁美洲的互動在經濟、政治和文化等層面加深。先前針對中國與拉丁美洲關係的研究主要集中在經濟和政治方面，由於新冠肺炎(COVID-19)疫情的影響，中國駐拉丁美洲的大使館轉而致力於數位外交工作。然而，針對中國在拉丁美洲地區的公眾外交與數位外交研究較為缺乏。
    本研究首先說明中國對公眾外交的理解，從其歷史發展開始，並探討中國推廣數位外交的情況。之後，本研究回顧中國與拉丁美洲國家互動的歷史脈絡，探討中國在該地區的政策轉變和軟實力工具的運用。透過質性內容分析，本研究從2023年2月至7月的六個中國官方推特(Twitter)帳號中識別了七個推文類別，並進一步透過論述分析探討各類別推文所欲傳遞的訊息。研究結果顯示，中國官方推特帳號旨在將中國描繪為一個主動、積極和建設性的全球參與者。
    The growing use of social media by political figures and diplomats has drawn academic attention to the concept of digital diplomacy. As China’s global influence continues to rise, its leaders are actively competing in shaping global narratives. President Xi Jinping’s initiative to boost China’s cultural influence and narrative globally has led Chinese embassies and ambassadors to increasingly engage with international audiences via social media platforms. This trend became even more pronounced during the global pandemic in 2020.
    China’s interactions with Latin America have deepened in economic, political, and cultural dimensions. Previous research on China-Latin America relations mainly focused on economic and political aspects. However, due to the pandemic’s impact, Chinese diplomatic entities in Latin America have turned to digital diplomacy. Yet, there is a noticeable gap in research on China’s public and digital diplomacy specific to the Latin American region.
    This study begins by elucidating China’s understanding of public diplomacy, examining its historical development, and exploring its venture into digital diplomacy. It also reviews the historical ties between China and Latin America, discussing policy shifts and the employment of soft power tools by China in the region. By employing qualitative content analysis, the research identifies seven categories from the six official Chinese Twitter accounts between February and July 2023. Within each category, it further delves into the conveyed messages through discourse analysis. The study’s outcomes indicate that official Chinese tweets aim to depict China as a positive, proactive, and constructive global player.
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    Zhao, Qizheng, and Weizhen Lei (趙啟正, 雷蔚真). “Zong baogao” (總報告, General Report). In Gonggong waijiao lanpishu: Zhongguo gonggong waijiao fazhan baogao 2015 (公共外交藍皮書: 中國公共外交發展報告 (2015), Blue Book of Public Diplomacy: Annual Report of China’s Public Diplomacy Development 2015), edited by Zhao Qizheng and Lei Weizhen (趙啟正, 雷蔚真主編), 1-8. Heping tushu youxian gongsi (和平圖書有限公司, Hong Kong: Peacebook), 2015.

    Journal Articles
    Cao, Wei (曹瑋). “Zhongguo gonggong waijiao de xiaoguo ji qi yingxiang yinsu: Jiyu dui guonei xuezhe ysnjiu de pipan xing zongshu” (中國公共外交的效果及其影響因素－基於對國外學者研究的批判性綜述, Effects of Chinese public diplomacy and its influencing factors: Critical review based on domestic scholars' research). Dangdai yatai (當代亞太, Journal of Contemporary Asia-Pacific Studies), no. 5 (2013): 59-91. Chuang, Kuo-Ping (莊國平). “Guojia xingxiang yu gongzhong waijiao: Zhonggong xin guojia xingxiang jiangou zhi fenxi” (國家形象與公眾外交：中共新國家形象建構之分析, National Image and Public Diplomacy: Analyzing the Establishment of China's New National Image). Fuxinggang Journal (復興崗學報, Fu Hsing Kang Academic Journal), no. 92 (2008): 317-346. Cui, Zhihan (崔子涵). “Jiqi fanyi yiwen zhiliang duibi——yi guge fanyi he DeepL wei li” (機器翻譯譯文質量對比－以谷歌翻譯和DeepL為例, Comparison on translation quality of machine translation-taking Google Translate and DeepL as examples), Haiwai yingyu (海外英語, Overseas English) 15 , (2021): 182-183. Di, Jiaqi (翟佳琪). “Jiang hao gushi su xingxiang-zhongguo gongchandang duiwai xuanchuan de bainian lichen” (講好故事塑形象－中國共產黨對外宣傳的百年歷程, Telling Good Stories and Building Images-The Centennial History of the Communist Party of China's External Propaganda), Dangjian (黨建, Party Establishment), no.1 (2023): 51-54.
    Fu, Xin (傅新). “Quanqiu hua shidai de guojia xingxiang: Jian dui zhongguo mouqiu heping fazhan de sikao (全球化時代的國家形象－兼對中國謀求和平發展的思考, National Image in the Era of Globalization: Reflections on China's Pursuit of Peaceful Development). Guoji wenti yanjiu (國際問題研究, International Studies), no. 4 (2004): 1-3.
    Guo, Cun Hai (郭存海). “Zhonggong shiba da yilai zhongguo dui lamei de zhengce yu shijian” (中共十八大以來中國對拉美的政策與實踐, China’s policies and practices toward Latin America since the 18th National Congress of the Communist Party of China), Lading meizhou yanjiu (拉丁美洲研究, Journal of Latin American Studies) 39, no. 2 (2017): 1-16.
    Li, Zhiyong (李志永). “Gonggong waijiao xiangguan gainian bianxi” (公共外交相關概念辨析, Analysis of Related Concepts of Public Diplomacy), Waijiao pinglun (外交評論, Foreign Affairs Review) 26, no. 2 (2009): 57-66.
    Liu, Ben Shan (劉本善). ”Xijinping shidai de zhongguo dalu yu lading meizhou guanxi (2013-2018) ” (習近平時代的中國大陸與拉丁美洲關係(2013-2018). The diplomatic relations between Mainland China and Latin America during Xi’s presidency (2013-2018)), Lading meizhou jingmao jikan (拉丁美洲經貿季刊, Latin America Economic Quarterly). No. 33 (2018): 1-23.
    Liu, Shuting (劉姝廷). “Zhonggong jianguan wang lu zixun chuanbo zhi qushi” (中共監管網路資訊傳播之趨勢, The trend of the CCP’s supervision of online information dissemination), Guofang anquan shuang zhoubao (國防安全雙週報, Defense and Security Biweekly Report), no. 83 (2020). https://indsr.org.tw/respublicationcon?uid=12&resid=756&pid=2845.
    Qiu, Yuanping (裘援平). “Zhongguo de heping fazhan yu gonggong waijiao” (中國的和平發展與公共外交, China's Peaceful Development and Public Diplomacy), Guoji wenti yanjiu (國際問題研究, International Studies) 6, (2010): 1-3.
    Qu, Xing (曲星). “Gonggong waijiao de jingdian hanyi yu zhongguo tese” (公共外交的經典含義與中國特色, The classic meaning of public diplomacy and Chinese characteristics), Guoji wenti yanjiu (國際問題研究, International Studies) 6, (2010): 4-9.
    Song, Xiaoli, and Zhaoying Han (宋曉麗, 韓召穎), “Zhongguo dui lamei gonggong waijiao de yanjin, huodong yu xiaoguo” (中國對拉美公共外交的演進、活動與效果, The evolution, activities and effects of China’s pubic diplomacy in Latin America), Lading meizhou yanjiu (拉丁美洲研究, Journal of Latin American Studies) 39, no. 3 (2017): 123-158.
    Su, Shumin (蘇淑民). “Gonggong waijiao yu zhongguo guojia xingxiang de suzao” (公共外交與中國國家形象的塑造, Public Diplomacy and the Shaping of China’s National Image), Jiaoxue yu yanjiu (教學與研究, Teaching and Research), no. 1 (2008): 73-77.
    Teng, Chung-Chian (鄧中堅). “Zhongguo dui lading meizhou de ziyuan waijiao: Xin zhimin zhuyi yu nan nan hezuo zhi zhengbian” (中國對拉丁美洲的資源外交：新殖民主義與南南合作之爭辯, China’s Resource Diplomacy in Latin America: Debate on Neocolonialism and South-South Cooperation). Yuanjing jijin hui jikan (遠景基金會季刊, Prospect Quarterly) 16, no. 3 (2015): 131-180.
    Tian, Jianmin (田建民). “21 Shiji zhongguo gongzhong waijiao chutan” (21世紀中國公眾外交初探, A Study on China’s Public Diplomacy in the 21st Century), Qianyan (前沿, Forward Position), no. 12 (2008): 126-132.
    Xie, Xiaojuan (謝曉娟). “Lun ruan quanlì zhong de guojia xingxiang ji qi suzao” (論軟權力中的國家形象極其塑造, On the National Image and Its Shaping in Soft Power). Lilun qianyan (理論前沿, Theoretical Research) 19, (2004): 19-21. Yang, Jiechi (楊潔篪). “Nuli kaita zhongguo tese gonggong waijiao xin jumian” (努力開拓中國特色公共外交新局面, Opening up a new situation of public diplomacy with Chinese characteristics), Qiu shi (求是, Qiushi) 4, (2011): 43-46. Yu, Jincheng (余金城). “Zhongguo gonggong waijiao de neiwai weidu: Zhenglun, gainian, guanxi” (中國公共外交的內外維度: 爭論, 概念, 關係, The Internal and External Dimensions of China’s Public Diplomacy: Controversy, Concepts, Relationships), Guancha yu sikao (觀察與思考, Observation and Reflection) 7, (2015): 43-50. Zhong, Longbiao and Jun Wang (鍾龍彪, 王俊). “Zhongguo gonggong waijiao de yanjin: Neirong yu xingshi” (中國公共外交的演進: 內容與形式, The Evolution of China’s Public Diplomacy: Content and Form), Waijiao pinglun (外交評論, Foreign Affairs Review) 3, (2006): 64-69.
    Zhou, Lei (周蕾). “Gongzhong waijiao: Quanqiu hua shidai de guojia zhanlue gongju-gongzhong waijiao yanjiu zongshu” (公眾外交: 全球化時代的國家戰略工具－公共外交研究綜述, Public Diplomacy: A National Strategic Tool in the Era of Globalization- A Review of Public Diplomacy Research), Qianyan (Forward Position), no. 10 (2008): 198-200.


    Academic Thesis and Dissertation
    Liao, Chu Cheng (廖助程). “Zhonggong da wai xuan gongzuo zhi yanjiu: Yi xinguan feiyan wei li“ (A Study of CCP’s Grand External Propaganda Work: Take the Cate of COVID-19). Shuoshi lunwen (Master Thesis), Dan jiang daxue (Tamkang University), 2021.

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    Gongchandang yuan wang (共產黨員網, Communist Party Network). “Jiangzemin tongzhi zai dang de shiliu da shang suozuo baogao quanwen” (江澤民同志在黨的十六大上所做報告全文, Jiang Zemin reporting at the 16th National Congress of the Communist Party of China). Accessed May 25, 2023. https://fuwu.12371.cn/2012/09/27/ARTI1348734708607117.shtm.
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    Meiguo zhi yin zhongwen wang (美國之音中文網, Voice of America, Chinese). “Zhongguo waizhang lizhaoxing yu minzhong wangshang jiaoliu” (中國外長李肇星與民眾網上交流, Chinese Foreign Minister Li Zhaoxing communicates with people online). Accessed July 8, 2023. https://www.voachinese.com/a/a-21-a-2003-12-24-15-1-63264632/977962.html. Men, Honghua (門洪華). Xijinping waijiao sixiang he xin shidai zhongguo waijiao (習近平外交思想和新時代中國外交, Xi Jinping’s Thought on Diplomacy and China’s Diplomacy in the New Era). “Zhongguo san da quanqiu changyi de zhanlue luoji” (中國三大全球倡議的戰略邏輯, The strategic logic of China’s three global initiatives). Accessed January 23, 2024. http://cn.chinadiplomacy.org.cn/2023-11/05/content_116795646.shtml.
    Renmin Wang (人民網, People’s Daily Online). “Zhongguo dui lading meizhou he jialebi zhengce wen jian (quan wen)” (中國對拉丁美洲和加勒比政策文件(全文), China's policy paper on Latin America and the Caribbean (full text)). Accessed May 8, 2023. http://politics.people.com.cn/BIG5/n1/2016/1124/c1001-28893630.html. Tang, Shuhua. “Xiongmao waijiao zhi duoshao” (熊貓外交知多少, How much do you know about Panda Diplomacy). Niuyue shibao zhongwen wang (紐約時報中文網, The New York Times- Chinese). Accessed July 1, 2023. https://cn.nytimes.com/culture/20190417/wod-panda-diplomacy/zh-hant/.
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    描述: 碩士
    國立政治大學
    國際研究英語碩士學位學程(IMPIS)
    110862005
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0110862005
    数据类型: thesis
    显示于类别:[國際研究英語碩士學位學程] 學位論文

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