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| Title: | 以策略矩陣分析法探討4D導航植牙設備代理商事業策略之研究
The Strategic Matrix Analysis of Business Strategy in a 4D Dental Navigation Equipment Distributor |
| Authors: | 林琨鍠
Lin, Kuen-Huang |
| Contributors: | 彭朱如
林琨鍠
Lin, Kuen-Huang |
| Keywords: | 策略矩陣分析法
策略形態分析法
人工植牙
數位牙科
4D導航植牙
Strategic Matrix Analysis
Strategic Posture Approach
Dental Implants
Digital Dentistry
4D Dental Navigation System |
| Date: | 2024 |
| Issue Date: | 2024-03-01 11:58:49 (UTC+8) |
| Abstract: | 本研究應用『策略矩陣分析法』探討個案公司-Ｓ公司的事業策略制定。S公司成立於2012年，初期以代理、銷售歐洲品牌人工植牙商品為主，唯市場競爭者眾，人工植牙市場價格一路滑落，而損及Ｓ公司的經營績效甚巨；但Ｓ公司自2018年導入4D導航植牙設備後，其在市場的競爭力與營運績效皆獲得了突破性進展，當中Ｓ公司長期執行『學術行銷』活動與公司『信用口碑』正向循環交互作用，在市場上起了很大的競爭優勢關鍵，更帶動了個案公司在數位牙科領域更大的發展空間。本研究應用『策略形態分析法』與『策略矩陣分析法』探討個案公司的策略變化，從商業模式、企業價值單元著手，經由個案公司的產品導入、客戶開發與行銷和客戶服務等經營流程展開策略矩陣，分析其現在策略之目標達成程度，以及內部條件、外部環境前提，據此提出未來的三個策略模組，分別為方案一，創造品牌口碑優勢、方案二，企業全面進行數位轉型與方案三，專屬統包服務並針對相關的策略模組，配合組織調整及部門分工，提出具體的行動計劃。就個案公司而言，本研究的分析結果對公司未來能在組織變革上有明顯的策略方向，讓團隊的執行力更加有效率。本研究結果對其他傳統的代理商的策略轉型，亦能提供有價值的實務應用參考。
This study applies the Strategic Matrix Analysis to formulate the business strategy of a 4D dental navigation system distributor. The case company- Company S was established in 2012, initially as a distributor and seller of European-branded dental implants. The fierce competition and steep declined prices for dental implants have made huge impact on company’s performance. However, a pivotal change occurred in 2018 when Company S introduced 4D navigation dental implant system, leading to breakthroughs in both market competitiveness and operational effectiveness. A key factor in this success was the synergistic effect of case company’s long-term engagement in academic selling marketing and the positive cycle of its credit reputation, which gave it a considerable competitive advantage in the market. This strategy not only enhanced case company's standing but also expanded its development potential in the digital dentistry. This study employs "Strategic Posture Approach" and "Strategic Matrix Analysis" to examine the strategic shifts of the case company. Starting with the business model and enterprise value units, the study develops the strategic matrix through the company's processes from product introduction, customer development, marketing, to customer service. Based on strategic matrix, the current strategy, and its degree of goal attainment, as well as the fits with internal resources and external environmental premises were analyzed. Further, three future strategic modules were developed: 1) creating brand reputation as a competitive advantage through word-of-mouth; 2) initiating a comprehensive digital transformation; and 3) offering exclusive Turnkey service packages. Additionally, this study suggests concrete action plans in line with the related strategic modules, including organizational adjustments and departmental division of labor. The results of this study provide a clear strategic direction for case company’s future organizational transformation, thus enhancing the team's execution efficiency. Furthermore, the findings of this study offer valuable practical applications for the strategic transformation of other traditional agencies in the field. |
| Reference: | 參考文獻
1. 司徒達賢，（2016）。策略管理新論：觀念架構與分析方法（第三版）。台北：智勝文化。
2. 魏岱霖，（2018）。以策略矩陣分析法探討中型不動產建設公司經營策略之執行 ─ S公司個案研究。國立政治大學高階經營碩士學程在職專班未出版碩士論文，台北。
3. 徐水，（2017）。體外震波碎石機在台灣市場之策略矩陣與行銷策略分析。國立政治大學高階經營碩士學程在職專班未出版碩士論文，台北。
4. 張軒銘，（2023）。無菌試驗系統在臺灣市場的事業策略分析—以M公司為例。國立政治大學高階經營碩士學程在職專班未出版碩士論文，台北。
5. 洪禎改，（2020）。醫療器材代理商產品選擇策略之研究–以C公司為例。國立政治大學高階經營碩士學程在職專班未出版碩士論文，台北。
6. 薛豐政，（2021）。醫療設備代理商之策略行銷分析。國立政治大學高階經營碩士學程在職專班未出版碩士論文，台北。
7. 中華民國，（2022）。內政統計年報。內政部，112年11月編印。
8. 中華民國，（2020）。醫療機構現況及醫院醫療服務量統計。衛生福利部，110年9月編印。 |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
111932168 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0111932168 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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