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Title:	試驗機構管理組織(Site Management Organization, SMO)競爭策略分析：以C公司為例 The Competitive Strategy Analysis of Site Management Organization: Company C as an Example
Authors:	卓雲珍 Cho, Yun-Jen
Contributors:	宋皇志卓雲珍 Cho, Yun-Jen
Keywords:	臨床試驗的試驗機構管理組織競爭策略五力分析 SWOT分析 Site Management Organization (SMO) Competitive strategy Porter’s Five Forces analysis SWOT analysis
Date:	2024
Issue Date:	2024-03-01 11:56:01 (UTC+8)
Abstract:	藥品從臨床試驗到上市的時間是相當攏長的，在人體試驗階段的時間就須花費六年以上的時間。一項藥品若能越早成功上市，一方面可降低成本，另一方面則是可搶得先機先佔據市場並儘早的獲利。所以，受過專業訓練的試驗機構管理組織(Site Management Organization, SMO)的研究護理師，能有效率且高品質的協助執行試驗，縮短試驗時程，是臨床試驗非常重要的靈魂人物。研究者為試驗機構管理組織(Site Management Organization, SMO)的經營者，希望透過個案的分析，利用五力分析及 SWOT 分析來探討下列問題：一、由五力分析(Porter's Five Forces）評估個案目前的競爭者、潛在競爭者、與顧客的議價能力、與供應商的議價能力、替代品等。二、由 SWOT 分析，了解該個案公司內部的優勢及弱勢，外部的機會和威脅。三、藉由五力分析及SWOT分析個案公司後，如何識別競爭者，以及在面對潛在競爭者的威脅時，如何保持企業的競爭力？對於分析結果，擬定相關的競爭策略，讓企業能永續經營並維持市場領先地位。也期許台灣的 SMO 產業在未來的市場中，秉持本身的專業，協助藥廠執行高效率高品質的臨床試驗，讓產品儘早上市，造福人類的健康，達到藥廠、SMO 產業及人類三贏的局面。 The time it takes for a drug to go from clinical trials to market is quite long, and it takes more than six years during the human trial phase. If a drug can be successfully marketed earlier, it can reduce costs on one hand and seize the opportunity to occupy the market and make profits as early as possible on the other. Therefore, research nurses who have received professional training from Site Management Organizations (SMO) can efficiently and effectively assist in conducting clinical trials, shorten the trial period, and are the soul of clinical trials. The researcher is the operator of the SMO and hopes to explore the following issues through case analysis using Porter’s Five Forces and SWOT analysis: 1. Evaluate the current competitors, potential competitors, bargaining power of customers, bargaining power of suppliers, and substitutes of the case through Porter’s Five Forces analysis. 2. Understand the strengths and weaknesses of the company’s internal and external opportunities and threats through SWOT analysis. 3. After analyzing the case company through Porter’s Five Forces and SWOT analysis, how to identify competitors and maintain the company’s competitiveness when facing the threat of potential competitors? After the case analysis, when facing diversified service needs, current competitors and potential competitors dividing the market, relevant competitive strategies are proposed to enable the company to operate sustainably and maintain a leading position in the market. It is also expected that Taiwan’s SMO industry will uphold its professionalism in the future market, assist pharmaceutical companies in conducting efficient and high-quality clinical trials, let products go to market as soon as possible, benefit human health, and achieve a win-win situation for pharmaceutical companies, SMO industry, and humans.
Reference:	一、中文部分：大前研一、1987、策略家的智慧，黃宏義譯，長河出版社，(1984)。司徒達賢、2016、策略管理新論，司徒達賢出版. 湯明哲、2003、策略精論，天下文化廖若軒、2021、LED產業競爭策略分析-以隆達電子此研究在探討，國立中央大學企業管理學系在職專班碩士論文吳仁隆、2022、越南塗料市場競爭策略分析-以越南南寶塗料公司為例，國立勤益科技大學企業管理系碩士論文徐維誠、2023、專業影音傳輸線材及設備產業競爭策略分析-以H公司為例，國立臺北科技大學管理學院高階管理碩士論文劉名羚、2023、細胞製備業的競爭策略分析：以P公司為例，國立中山大學管理學院高階經營碩士學程在職專班碩士論文廖婉辰、2023、臺灣車用螺絲扣件產業競爭策略分析，國立高雄大學高階經營管理碩士在職專班碩士論文朱文儀、陳建男、2020,策略管理，華泰文化經濟部工業局、2022、2022生技產業白皮書經濟部工業局、2023、2023生技產業白皮書二、英文部分 Micheal Porter.1980.Competitive Strategy, New York : The Free Press. Heinz Weihrich.1982.The Tows Matrix：A Tool for Situational Analysis”,New York, McGraw-Hill,pp.17-36. 三、網路參考資料： 1.王根瓊、沈芳汶、彭文珊、龔世芬，教育研究法－個案研究法。 http://s16.ntue.edu.tw/flame/teachers/fen/論文寫作/個案研究.doc 2.台灣臨床試驗資訊平台、臨床試驗案 https://www.taiwanclinicaltrials.tw/tw/spotlight/clinical_trial_overview/ind 3.財團法人醫藥品查驗中心： http://www1.cde.org.tw/ct_taiwan/knowledge.html#p1 4. 衛生福利部，111年國人死因統計結果 https://www.mohw.gov.tw/cp-16-74869-1.html 5.維基百科.競爭策略 https://zh.wikipedia.org/zh-w/%E7%AB%9E%E4%BA%89%E7%AD%96%E7%95%A5
Description:	碩士國立政治大學經營管理碩士學程(EMBA) 109932159
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0109932159
Data Type:	thesis
Appears in Collections:	[Executive Master of Business Administration] Theses

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