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| 题名: | 半導體二手設備商運營策略之研究 -以G公司為例
Research on Operational Strategies of the semiconductor used equipment vendors - A case study of G company |
| 作者: | 林衍伯
LIN, YEN-PO |
| 贡献者: | 鄭至甫
JHENG,JHIH-FU
林衍伯
LIN, YEN-PO |
| 关键词: | 半導體二手設備
總體環境分析
五力分析
SWOT
Semiconductor second-hand equipment
overall environment analysis
five force analysis
SWOT analysis |
| 日期: | 2024 |
| 上传时间: | 2024-03-01 11:52:56 (UTC+8) |
| 摘要: | 隨著半導體產業的快速發展，對於二手設備的需求也逐漸增加。二手設備市場提供了成本效益高、靈活度大的選擇，尤其是對於中小型企業和新興市場來說更具吸引力。二手設備市場正逐漸成為半導體行業的重要一環，並且呈現出以下幾個特點：首先，二手設備的品質和可靠性得到提升，這使得許多企業更願意購買二手設備；其次，半導體行業的轉型升級和產能擴張需求推動了二手設備的銷售；再次，二手設備市場的競爭日趨激烈，許多二手設備商也開始提供增值服務，如維修保養和技術支持；最後，市場對於二手設備的需求不僅局限於國內市場，也在國際市場上得到了廣泛的應用，這也迫使設備原廠重新開立產線 ，製作新機台以提供市場需求。綜上所述，半導體二手設備市場具有巨大的潛力和發展空間，將對半導體產業的發展產生積極的影響。
本研究旨在探討半導體二手設備商的運營策略。研究透過PEST分析、五力分析及SWOT分析的方法，綜合考慮市場定位、產品選擇、供應鏈管理、市場推廣和客戶服務等因素來研究半導體二手設備商( G公司)的運營策略。研究結果顯示，半導體二手設備商需要根據市場需求和供應情況，確定自己的市場定位和目標客戶，選擇合適的二手設備產品進行銷售。同時建立良好的供應鏈和庫存管理系統能夠確保產品的品質和及時交付。同時，市場推廣和提供優質的客戶服務也是吸引客戶和提高客戶滿意度的關鍵因素。綜上所述，半導體二手設備商需要綜合考慮各種因素來制定適合自身的運營策略，以實現業務增長和競爭優勢。
With the rapid development of the semiconductor industry, the demand for second-hand equipment has gradually increased. The used equipment market offers cost-effective and flexible options that are particularly attractive to small and medium-sized businesses and emerging markets. The second-hand equipment market is gradually becoming an important part of the semiconductor industry and exhibits the following characteristics: First, the quality and reliability of second-hand equipment have been improved, which makes many companies more willing to purchase second-hand equipment; second, the transformation and upgrading of the semiconductor industry The demand for and capacity expansion has promoted the sales of second-hand equipment; thirdly, competition in the second-hand equipment market has become increasingly fierce, and many second-hand equipment manufacturers have also begun to provide value-added services, such as maintenance and technical support; finally, the market demand for second-hand equipment is not limited to domestic It has also been widely used in the international market, which also forced the original equipment manufacturers to reopen production lines and make new machines to meet market demand. To sum up, the semiconductor second-hand equipment market has huge potential and room for development, and will have a positive impact on the development of the semiconductor industry.
This study aims to explore the operating strategies of semiconductor second-hand equipment manufacturers. The study uses PEST analysis, five forces analysis and SWOT analysis methods to comprehensively consider factors such as market positioning, product selection, supply chain management, marketing and customer service to study the operating strategy of a semiconductor second-hand equipment manufacturer (Company G). The research results show that semiconductor second-hand equipment manufacturers need to determine their market positioning and target customers based on market demand and supply conditions, and at the same time select appropriate second-hand equipment products for sale. In addition, establishing a good supply chain and inventory management system can ensure product quality and timely delivery. At the same time, marketing and providing excellent customer service are also key factors in attracting customers and improving customer satisfaction. To sum up, semiconductor second-hand equipment manufacturers need to comprehensively consider various factors to formulate their own operating strategies to achieve business growth and competitive advantage.
Keywords: Semiconductor second-hand equipment, overall environment analysis, five forces analysis, SWOT analysis. |
| 參考文獻: | 中文文獻：
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英文文獻：
1. INVESTOPEDIA, 2023, Porter's Five Forces
https://www.investopedia.com/terms/p/porter.asp
2. VENTURE, 2023, PEST ANALYSIS
https://venturefounders.com/pest-analysis/
3. TechTarget, 2023, SWOT ANALYSIS
https://www.techtarget.com/searchcio/definition/SWOT-analysis-strengthsweaknesses-
opportunities-and-threats-analysis |
| 描述: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
106932106 |
| 資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0106932106 |
| 数据类型: | thesis |
| 显示于类别: | [經營管理碩士學程EMBA] 學位論文
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