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    题名: 快速消費品產業的永續發展策略：達能案例研究
    Sustainability Strategies in the FMCG Industry: A Case Study of Danone
    作者: 陳佳君
    Chen, Jia-Jun
    贡献者: 林月雲
    Lin, Yeh-Yun
    陳佳君
    Chen, Jia-Jun
    关键词: 永續
    快速消費品產業
    達能集團
    B型企業認證
    Sustainability
    FMCG Industry
    Danone
    B Corp Certification
    日期: 2024
    上传时间: 2024-02-01 11:47:32 (UTC+8)
    摘要: 這篇論文檢視法國達能集團在快速消費品行業中的可持續發展策略，分析該公司如何將可持續性整合核心業務，以及其可持續性目標和實踐的影響。論文探討達能集團與三重底線框架的一致性，涵蓋了經濟、環境和社會三個維度，並為其他快速消費品公司提供了洞察。研究引用達能的內部文件，強調該公司在平衡經濟增長與環境管理及社會責任之間的方法。
    This thesis examines Danone’s sustainability strategy within the FMCG industry, analyzing how the company integrates sustainability into its business functions and the impact of its sustainability goals and practices. It explores Danone’s alignment with the Triple Bottom Line framework, encompassing economic, environmental, and social dimensions, and offers insights for other FMCG companies. The study draws from Danone’s internal documents, highlighting the company’s approach to balancing economic growth with environmental stewardship and social responsibility.
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    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    110933022
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0110933022
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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