政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/149608

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/149608

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Title:	社群新聞閱聽人情緒分析：以新冠肺炎疫情為例 Emotional Analysis of Social Media News Readers: The Case of Covid-19 Pandemic
Authors:	盧羿彣 Lu, Yi-Wen
Contributors:	許志堅盧羿彣 Lu, Yi-Wen
Keywords:	新冠肺炎社群媒體新聞情緒渲染效應厚數據分析 COVID-19 social media news emotional contagion thick data analysis
Date:	2024
Issue Date:	2024-02-01 11:29:19 (UTC+8)
Abstract:	本研究旨在探討新冠肺炎疫情期間新聞報導面向與使用者情緒的整體變化為何，是否存在情緒渲染效果，並進一步了解不同政治立場媒體之報導面向與使用者情緒的異同。本研究使用大數據與厚數據的混合方法，研究區間為2020年1月1日至2023年5月30日，研究對象為台灣四家媒體《TVBS新聞》、《udn.com聯合新聞網》、《三立新聞》、《自由時報》的Facebook粉絲專業，共分析1,661則新聞與435,561則留言。　　研究結果顯示，媒體傾向以非正面的角度報導疫情新聞事件。六個報導面向中，「對民眾的鼓舞」和「描述疫情災難與損害」面向比例最高，其他面向相對較少。使用者情緒部分，幾乎所有新聞事件中的主要情緒皆為「憤怒」，僅有「指揮中心解編」事件以「肯定」情緒為主。「憤怒」情緒的對象共有五類，最常見的是對政府的憤怒。　　大多數新聞事件均驗證了情緒渲染效應的假設，即正面報導引發較高正面情緒，而非正面報導引發較高負面情緒。然而，兩起新聞事件中出現了相反趨勢，「AZ疫苗不良反應」新聞中，正面報導引發較高「憤怒」情緒，非正面報導則引發較高「肯定」與「祈福」情緒；而「口罩解封」新聞中，正面報導反而引發較高「恐慌」情緒。　　不同政治立場媒體下的報導面向和使用者情緒略有不同。偏綠媒體使用「肯定防疫成效」、「對民眾的鼓舞」面向的比率普遍高於偏藍媒體，偏藍媒體使用「責任歸屬與批判」面向的比率通常高於偏綠媒體。另外，使用者情緒受到媒體政治立場的影響較大。偏藍媒體新聞引發的「憤怒」情緒普遍高於偏綠媒體；而偏綠媒體引發的「肯定」和「祈福」情緒普遍高於偏藍媒體；在「恐慌」與「悲傷」情緒方面，不同媒體之間的差異則不太明顯。 This study aims to investigate the news framing and emotional responses on social media during the COVID-19 pandemic. It explores the presence of emotional contagion effects and examines the differences in news framing and emotional responses among media outlets with different political stances. Employing a mixed-method approach involving big data and thick data, the research spans from January 1, 2020, to May 30, 2023, focusing on the Facebook fan pages of four Taiwanese media outlets, TVBS, United Daily News, SET News and Liberty Times. A total of 1,661 news articles and 435,561 comments were analyzed. The findings indicate that the media tended to frame COVID-19 news events from a negative perspective. Among the six identified news frames, the highest proportions were found in "encouraging the public" and "describing the disasters and damages of COVID-19". Regarding user emotions, "anger" emerged as the predominant emotion across almost all news events, with diverse targets, and was most commonly directed towards the government. While the majority of news events supported the hypothesis of emotional contagion effects, where positive reporting triggered higher positive emotions and vice versa, two specific news events exhibited contrary trends. In the "AZ vaccine side effect" news event, positive reporting led to higher "anger" emotions, whereas negative reporting resulted in higher "approval" and "blessing" emotions. In the "Mask restriction loosen" news event, positive reporting surprisingly elicited higher "panic" emotions. Differences were observed in news framing and user emotions across media outlets with different political stances. Pro-DPP media outlets tended to utilize "affirmation of policy effectiveness" and "encouraging the public" frame more frequently than pro-KMT media outlets, while the latter tended to employ the "responsibility and criticism" frame more often. Furthermore, user emotions were significantly influenced by the political leanings of the media outlets. News from pro-KMT media outlets generally triggered higher "anger" emotions compared to pro-DPP media outlets, while pro-DPP media outlets evoked higher "approval" and "blessing" emotions.
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Description:	碩士國立政治大學傳播學院傳播碩士學位學程 110464037
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0110464037
Data Type:	thesis
Appears in Collections:	[Master`s Program in Communication] Theses

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