政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/149530

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政大機構典藏 > 商學院 > 經營管理碩士學程EMBA > 學位論文 > Item 140.119/149530

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/149530

Title:	台灣石油化工添加劑產業多角化經營機會：以C公司為例 The Diversification Opportunity in Taiwan’s Petrochemical Additives Industry: The Case of Company C
Authors:	郭俊麟 Kuo, Chun-Ling
Contributors:	陳嬿如 Chen, Yenn-Ru 郭俊麟 Kuo, Chun-Ling
Keywords:	石油化工產業製程添加劑廠商高科技產業安索夫矩陣 Petrochemical industry Additive manufacturers High-tech industry Ansoff Matrix
Date:	2024
Issue Date:	2024-02-01 11:09:16 (UTC+8)
Abstract:	C公司屬於石油化工產業的供應鏈，製程添加劑廠商，在台灣的石油化工產業的上游、環保化學品的部分都佔有一席之地，在業界擁有高品質與良好的售後服務口碑，主要市場集中在台灣石油化工產業、環保產業。C公司想要以新進者姿態進入競爭者耕耘已久的高科技產業的化學品市場，期能為公司建立營收成長的第三支支柱。這項決策方向是否能成功? 本研究以安所夫矩陣的理論基礎，探討/分析C公司在市場滲透、開發新產品、開發新市場與多角化經營的做法，本研究成果同時也可對C公司未來的策略行銷發展提供相關建議。 Company C is a major player in Taiwan's market's petrochemical upstream process additives and environmental chemicals. It is reputable for high-quality products and good post-sales service. To generate more sales, Company C develops into the supply chain of high-tech industries where competitors have been working hard for a long time, expecting to become another important revenue growth for the company. Will this decision-making be successful? Based on the theoretical basis of the Ansoff Matrix, this study analyzes Company C's approach among market penetration, new product development, new market development, and diversified operations. This research can provide suggestions for Company C's future strategic marketing development.
Reference:	1. 財團法人中技社專題報告，當前煉油石化面臨之挑戰與因應，2019-02 2. 林民頤，遠東集團多角化經營策略與績效探析，國立交通大學管理學院碩士在職專班科技管理組碩士論文民國96年6月 3. 莊欣榮，企業成長策略之研究-以LED照明公司為例，國立政治大學商學院經營管理碩士學程全球企業家組碩士學位論文，民國106年2月 4. AND股份有限公司，解決問題的商業框架圖鑑，譯者:周若珍 5. 台灣文化資產網 https://iht.nstm.gov.tw/form/index-1.asp?m=2&m1=3&m2=76&gp=21&id=7 6. 經濟部統計處半導體業產值 https://www.moea.gov.tw/Mns/dos/bulletin/Bulletin.aspx?kind=9&html=1&menu_id=18808&bull_id=10080 7. 經濟部統計處當前經濟情勢概況(專題：我國化學材料業的現況與展望) 8. 2023年乙烯產品報告，化工在線，中國化工產品報告 http://www.chemsino.com/ 9. 2023年丙烯產品報告，化工在線，中國化工產品報告 http://www.chemsino.com/ 10. 2023年對二甲苯產品報告，化工在線，中國化工產品報告 http://www.chemsino.com/
Description:	碩士國立政治大學經營管理碩士學程(EMBA) 111932019
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0111932019
Data Type:	thesis
Appears in Collections:	[經營管理碩士學程EMBA] 學位論文

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