政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/149507
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113311/144292 (79%)
Visitors : 50920232      Online Users : 859
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/149507


    Title: 因應客戶型態改變之 3PL 營運策略研究：以 H公司爲例
    An Empirical Exploration on the 3PL Business Strategy in Responding to Customer Segmentation Changes:A Case Study of H Company
    Authors: 牟貞元
    Contributors: 羅明琇
    牟貞元
    Keywords: 第三方物流
    SWOT分析
    市場與產品定位分析
    4P行銷理論
    個案研究法
    Date: 2024
    Issue Date: 2024-02-01 11:05:36 (UTC+8)
    Abstract: 隨著國際局勢的發展、綠能政策的推動、消費型態的轉變與資訊科技的創新，直接與間接地影響全球供應鏈的變化，對於物流產業而言，客戶的服務需求也變得愈趨複雜，為能滿足服務各不同類型客戶，各第三方物流公司致力發展出符合自身的多樣性與規模化的作業型態模式以因應，本研究即欲針對此現象，並以H公司作為個案，分析一實體公司為如何因應這局勢的變化來規劃相關的策略，擴大自身的優勢，以在物流產業中持續領先同業。
    Reference: 一、 中文文獻：
    1. 財政部統計處統計資料庫，https://www.mof.gov.tw/htmlList/100。
    2. 孫中山，《上李鴻章書》，1854年。
    3. 龍道格、蘇雄義、賈凱傑，「全球運籌國際物流管理」，台北：華泰書局，2005年。
    4. 陳書榕、高士閔、周思廷，「管理學100年一定要懂的10個經典理論」，天下雜誌，2017年。
    5. 2022商業服務業年鑑，第六章物流業現況分析與發展趨勢，2022年。
    6. OOSGA，運輸與物流業-全球市場現況、主要發展趨勢（2023-2028年），https://zh.oosga.com/industries/transportation-and-logistics/，2023年。
    7. 潘淑滿，質性研究理論與應用，台北，2003年。
    8. 天下雜誌第773期「2000大調查」，2023年5月。

    二、 英文文獻：
    1. Berglund, B., Lindvall, T. and Schwela, D. ,1999, Guidelines for Community Noise. World Health Organization, Geneva, 121.
    2. E. Jerome McCarthy ,1960, Basic Marketing - A Managerial Approach.
    3. Heinz Weihrich,1982, Heinz Weihrich: The Tows Matrix: A Tool for Situational Analysis. New York: McGraw-Hill.
    4. Lambert, Stock and Ellram, 1998, “Making mass customization happen, ”“International Journal OF Physical Distribution & Logistics Management, Bradford, Vol. 24, Iss. 3, pp.11.
    5. Lieb, R.C. and Randall, H., 1996. Acomparison of third-party logistics service by large American manufacturers, 1991, 1994, and 1995. Journal of Business Logistics,17(1), 305-320.
    6. .Clifford F. Lynch. 2000. Logistics Outsourcing - A Management Guide. Council of Logistics Management.
    7. Philip Kotler, 2000, Marketing Management.
    8. Sink, Langley and Gibson. ,1996, Buyer Observations of the U.S. Third Party Logistics Market," International Journal of Physical Distribution and Logistics Management, 26, NO3.
    9. Stank, Theodore P., and Arnold B. Maltz.1996, "Some Propositions on Third Party Choice: Domestic vs. International Logistics Providers." Journal of Marketing Theory and Practice 4.2: 45-54.
    10. Stock & Lambert,1993, Strategic Logistics Management.
    11. Stock & Lambert ,2001, Strategic Logistics Management.4th Edition, McGraw Hill, NewYork,70-89.
    12. Yin, R. K.,1994, Case Study Research Design and Methods: Applied Social Research and Methods Series. Second end. Thousand Oaks, CA: Sage Publications Inc.
    13. Yin, R. K. ,2009 Case study research: Design and methods (4th Ed.). Thousand Oaks, CA: Sage.
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    110932051
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0110932051
    Data Type: thesis
    Appears in Collections:[Executive Master of Business Administration] Theses

    Files in This Item:

    File Description SizeFormat
    205101.pdf1461KbAdobe PDF0View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback