政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/149498
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113648/144635 (79%)
造訪人次 : 51683207      線上人數 : 560
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/149498


    題名: 台灣髮妝新品開發之競爭策略研究 -以A公司為例
    Product portfolio management of existing product to new market
    作者: 蕭如菀
    貢獻者: 周冠男
    蕭如菀
    關鍵詞: Nrf2
    類薑黃素
    抗氧化
    頭髮
    寵物
    Nrf2
    Curcumin
    Antioxidant
    Hair
    Pet
    日期: 2023
    上傳時間: 2024-02-01 11:04:03 (UTC+8)
    摘要: 毛髮由皮膚毛囊長出，是絲狀蛋白質。頭髮是人體中毛髮最濃密的部位，髮型對外表甚為重要還會對社交與心理健康有巨大影響，例如落髮或毛囊問題會顯老。而寵物脫毛可能與病理或心理因素有關，進而影響主人照顧的心情。保持頭髮與毛髮健康可促進生理及心理健康。
    本研究藉由親身使用，輔以SWOT分析及與競品比較等分析方法，從研發實證、產品優劣及市場分析，探討抗氧化物Nrf2活化物對毛髮健康的影響效用。產品優勢在於科學實證基礎證實其功效，藉由強化品牌故事和核心價值有助產品信譽的建立，提高品牌認同度。優化產品的包裝及調整產品的成分組成，減少使用者的不便，增強產品的市場競爭力。找出準確的塗抹劑量與頻率。進行精密的確效試驗，以確定最佳塗抹劑量和使用頻率，確保產品在不同使用環境和用戶習慣下能發揮最大化功效。
    綜合以上分析結果，考量目前公司的營運方向與研發成本，建議轉往在寵物應用上做開發，基於現有的試驗結果繼續累積經驗，以期能發展另一個藍海市場。
    Hair grows from the skin's hair follicles and is made of protein in a filamentous form. The head is the densest area of hair on the human body, and hairstyle is crucial for appearance, with significant effects on social and psychological well-being. For instance, issues like hair loss or problems with hair follicles can make a person appear older. Similarly, shedding in pets may be linked to pathological or psychological factors, impacting the owner's emotional state when caring for them. Maintaining the health of both human hair and animal fur can contribute to both physiological and psychological well-being.
    This study, conducted through personal use and supplemented with analysis methods such as SWOT analysis and competitive benchmarking, explores the impact and efficacy of Nrf2 activators, antioxidants, on hair health. The research covers development validation, product advantages and disadvantages, and market analysis.
    The product's strengths lie in scientifically proven efficacy, which could reinforce a strong brand story and core values, contributing to the establishment of product credibility and increased brand recognition. Optimizing product packaging and adjusting ingredient composition minimizes user inconvenience and enhances market competitiveness. Determining the accurate application dosage and frequency is crucial. Conducting precise efficacy trials helps identify the optimal application dosage and frequency, ensuring the product maximizes its effectiveness in different usage environments and user habits.
    Considering the company's current operational direction and research costs, along with the comprehensive results in this study, it is recommended to shift focus towards development in the pet care sector. Building upon existing trial results, this strategy aims to accumulate experience and potentially tap into a new blue ocean market.
    參考文獻: 期刊論文
    1. Iain S. Haslam et.al. (2017). Journal of Investigative Dermatology 137, 295e304.
    2. Laura Jadkauskaite et.al. (2017). Bioessays Aug;39 (8).
    3. Laura C. Bott et.al. (2016). A small molecule Nrf1 and Nrf2 activator mitigates polyglutamine toxicity in spinal and bulbar muscular atrophy. Hum Mol Genet. 15;25 (10):1979-1989.
    4. Monika M. Welle and Dominique J. Wiener. (2016). Toxicologic Pathology 44 (4) 564-574.
    5. Muntener, T., Doherr, M. G., Guscetti, F., Suter, M. M., and Welle, M. M. (2011). The canine hair cycle—A guide for the assessment of morphological and immunohistochemical criteria. Vet Dermatol 22, 383–95.
    6. Muntener, T., Schuepbach-Regula, G., Frank, L., Rufenacht, S., and Welle, M. . (2012). Canine noninflammatory alopecia: A comprehensive evaluation of common and distinguishing histological characteristics. Vet Dermatol 23, e206–44.
    7. Ormanidhi, O., & Stringa, O. (2008). Porter's Model of Generic Competitive Strategies. Business economics (Cleveland, Ohio), 43 (3), 55-64. https://doi.org/10.2145/nabe20080305 (Business Economics)
    8. Porter, M. E. (1979). How competitive forces shape strategy. Harvard Business Review, March-April: 137
    9. Porter, M. E. (1998). Competitive Strategy: Techniques for Analyzing Industries and Competitors.
    10. Schneider MR, Schmidt-Ullrich R, Paus R. (2009). The hair follicle as a dynamic miniorgan. Curr. Biol.: CB 19: R132–42.
    11. Westgate, G. E., Botchkareva, N. V., and Tobin, D. J. (2013). The biology of hair diversity. Int J Cosmet Sci 35, 329–36.
    12. Weihrich, H. (1982). The TOWS Matrix a Tool for Situational Analysis. Long Range Planning, 15 (2): 54-66
    13. YM Chan, L Yen-ting, HW Chan. (2022). Androgen receptor, oxidative stress and Inflammation at the crossroads of skin diseases. Int J Dermatol Clin Res 8 (1): 012-015.

    網際網路
    1. Sean.(2023). The Process and Costs of Drug Development. https://ftloscience.com/process-costs-drug-development/
    2. https://search.books.com.tw/search/query/cat/5/qsub/K01/qqsub/11-12/sort/1/v/1/spell/3/page/2/key/%E8%96%91
    3. https://www.momoshop.com.tw/search/searchShop.jsp?keyword=%E8%96%91%20%E9%AB%AE&searchType=1&cateLevel=2&cateCode=1500300004&curPage=1&_isFuzzy=0&showType=chessboardType&isBrandCategory=N&serviceCode=MT01
    描述: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    107932178
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0107932178
    資料類型: thesis
    顯示於類別:[經營管理碩士學程EMBA] 學位論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    217801.pdf1435KbAdobe PDF0檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋