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    政大機構典藏 > 商學院 > 財務管理學系 > 期刊論文 >  Item 140.119/149410


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    题名: Investor attention, fee structure, and newly issued funds
    作者: 陳鴻毅
    Chen, Hong-Yi;Chen, Hsuan-Chi;Lai, Christine W.;Yang, Pei-Ling
    贡献者: 財管系
    关键词: Mutual funds;fee structure;survival;investor attention
    日期: 2023-05
    上传时间: 2024-01-29 09:11:58 (UTC+8)
    摘要: This study examines the impact of investor attention on the fund inflows and survival of newly issued equity and bond funds. We employ the residual search volume index (RSVI) from Google Trends to directly measure investor attention to a mutual fund. We find that the RSVI is positively related to fund inflows for both new equity and bond funds. However, the RSVI is only positively related to the probability of survival for new equity funds, not for new bond funds. These results suggest that in addition to traditional channels such as advertising and sales forces, the Internet can serve as an alternative and effective tool for marketing and product distribution in the mutual fund industry.
    關聯: Review of Pacific Basin Financial Markets and Policies, Vol.26, No.2, pp.2350011
    数据类型: article
    DOI 連結: https://doi.org/10.1142/S021909152350011X
    DOI: 10.1142/S021909152350011X
    显示于类别:[財務管理學系] 期刊論文

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