政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/149067

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/149067

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/149067

請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/149067

題名:	愛揪國際學生活動企劃公司商業計劃書 Business Plan of EduVersity: A Global Student Service and Event Company
作者:	唐藝萍 Tang, I-Ping Elisa
貢獻者:	蔡政憲 Tsai, Cheng-Hsien (Jason) 唐藝萍 Tang, I-Ping Elisa
關鍵詞:	study abroad international student cross-cultural transition socio-cultural adaptation educational tourists experiential learning
日期:	2023
上傳時間:	2024-01-02 15:38:08 (UTC+8)
摘要:	This business plan introduces EduVersity, a specialized event and student service company designed to address the socio-cultural adaptation needs of international students in Taiwan. Our main focus is on providing essential services and resources, including language skills, social events, and organized tours, aimed at fostering a sense of community among international students. Through a comprehensive market analysis utilizing both secondary and primary data, EduVersity identifies their key challenges as loneliness, isolation, and language barriers. The business opportunity lies in addressing these challenges, positioning EduVersity as the pragmatic choice for international students who are also known as educational tourists. The overarching goal is to enhance their non-academic experience, assist universities in elevating overall institutional quality, and furthermore taking part in civil diplomacy. Recognizing the pivotal role of socio-cultural adaptation in academic success, EduVersity places a strong emphasis on providing emotional value, acknowledging its substantial impact on student satisfaction. The company envisions replicating its successful model in other key Asian study destinations and the following report serves the purpose of presenting a business plan tailored for our pilot destination, Taiwan. Financial assessments indicate that it can reach a break-even point with a 13% market share. In the second year, positive income is anticipated, along with an expected return on equity of 17.51%, contingent upon the goal of attaining a 30% market share by the fifth year.
參考文獻:	Aliyu, O. A. (2014). Are international students tourists? International Journal of Business and Globalisation. Retrieved from International Journal of Business and Globalisation: https://doi.org/10.1504/IJBG.2014.064677 Bethel, A., Ward, C., & Fetvadjiev, V. H. (2020, September 11). Cross-Cultural Transition and Psychological Adaptation of International Students: The Mediating Role of Host National Connectedness. Retrieved from Frontiersin: https://doi.org/10.3389/feduc.2020.539950 Chen, X., Liu, X., & Mao, Z. (2019, August 28). Socio-Cultural Adaptation and Its Related Factors for Chinese Medical Aid Team Members (CMATMs) in Africa. Retrieved from International Journal of Environmental Research and Public Health: https://www.mdpi.com/1660-4601/16/17/3132 Department of Statistics. (2023, November 13). Department of Statistics. Retrieved from Education Institute Statistics: https://depart.moe.edu.tw/ed4500/News_Content.aspx?n=5A930C32CC6C3818&sms=91B3AAE8C6388B96&s=4F9035F0AF08D527 Foundation for International Cooperation in Higher Education of Taiwan. (2023, March 6). 2022-2023 Study in Taiwan Survey Report . Retrieved from Study in Taiwan: https://www.studyintaiwan.org/news/content/135 FasterCapital. (2023, October 2). Hybrid segmentation: The Best of Both Worlds: Leveraging Hybrid Segmentation Models for Customer Insights. Retrieved from FasterCapital: https://bonamyfinch.strat7.com/what-is-hybrid-segmentation/ Huang, R. (2008). Mapping Educational Tourists' Experience in the UK: understanding international students. Tourism and Development in the Global South, 1003-1020. Retrieved from https://doi.org/10.1080/01436590802106247 Louise, K. (2016, March 17). 5 Reasons Why KPI’s Are Important to Your Company’s Growth. Retrieved from LinkedIn: https://www.linkedin.com/pulse/5-reasons-why-kpis-important-your-companys-growth-louise-leith-/ Ministry of Education (2023, October). Number of overseas students in Taiwan 2012-2022. Retrieved from Ministry of Education Republic of China (Taiwan): https://stats.moe.gov.tw/statedu/chart.aspx?pvalue=36 Ministry of Education R.O.C. (2022, June). Education in Taiwan. Retrieved from https://www.studyintaiwan.org/upload/file/Education_in_Taiwan_(2022-2023).pdf Makeeva, E., Kulinich, M., & Yakovleva, I. (2022). Adaptation of International Students: Challenges and Solutions. Journal of Intercultural Communication. Markedonova, Y., Inch, D., Liang, J., & Alonzo, J. (2023). International Student Needs: A Snapshot in Time. International Student Needs: A Snapshot in Time. Moslehpour, M., Chau, K. Y., Zheng, J., Hanjani, A. N., & Hoang, M. (2020, August 8). The mediating role of international student satisfaction in the influence of higher education service quality on institutional reputation in Taiwan. Retrieved from Sage Journals: https://doi.org/10.1177/ Statista. (2023, October 6). Total number of foreign students studying in Taiwan from 2012 to 2022 . Retrieved from Statista: https://www.statista.com/statistics/1092735/taiwan-total-number-of-foreign-students/ Textor, C. (2023, October 6). Total number of foreign students studying in Taiwan from 2012 to 2022. Retrieved from Statista: https://www.statista.com/statistics/1092735/taiwan-total-number-of-foreign-students/#statisticContainer Tomasi, S., Paviotti, G., & Cavicchi, A. (2020, August 20). Educational Tourism and Local Development: The Role of Universities. Retrieved from MDPI: https://doi.org/10.3390/su12176766 Turvey, B., & Freeman, J. (2012). Encyclopedia of Human Behavior (Second Edition). Elsevier Inc. Taipei Exchange. (2023, November 21). 殖利率曲線. Retrieved from 證券櫃檯買賣中心: https://www.tpex.org.tw/web/bond/tradeinfo/govbond/GovBondDaily_02.php?l=zh-tw Ward, C., & Kennedy, A. (1993, June). Where's the "Culture" in Cross-Cultural Transition?: Comparative Studies of Sojourner Adjustment. Retrieved from Sage Journals: https://doi.org/10.1177/0022022193242006 Weise, S. (2021, February 19). The sandwich method: Combining qualitative and quantitative techniques. Weaver, D. B. (2003). The contribution of international students to tourism beyond the core educational experience: Evidence from Australia. Retrieved from Tourism Review International: https://doi.org/10.3727/154427203773069262 台灣-公債殖利率. (2023, November 21). Retrieved from 財經M平方: https://www.macromicro.me/charts/43248/tai-wan-gong-zhai-zhi-li-lyu
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 110933014
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0110933014
資料類型:	thesis
顯示於類別:	[國際經營管理英語碩士學程IMBA] 學位論文

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