政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/149065

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/149065

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政大機構典藏 > 傳播學院 > 國際傳播英語碩士學程 > 學位論文 > Item 140.119/149065

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題名:	能源輿論在泰國之探討 Public Opinion towards Energy Sources in Thailand
作者:	梅娜亞 Meksamanasak, Nathaya
貢獻者:	施琮仁 Tsung-Jen Shih 梅娜亞 Nathaya Meksamanasak
關鍵詞:	能源之來源捷徑式處理輿論系統性訊息處理 Energy Sources Heuristic Processing Public Opinion Systematic Information Processing
日期:	2023
上傳時間:	2024-01-02 15:36:05 (UTC+8)
摘要:	泰國為了提高其能源安全，正在嘗試多元化能源之來源。為達目標且減少潛在的爭議，瞭解公眾意見並改善政策制定者與公眾之間的相互理解是至關重要的。本研究應用捷徑式與系統式的訊息處理途徑，來探討泰國的公眾如何理解可再生和不可再生能源。無論公眾是透過涉入報導科學相關議題與能源知識的網路媒體來理解該議題，並建立自己個人意見；或是依賴文化捷徑的感知來構建意見，又或者兩種處理方式有相互作用。本研究表明，與科學相關的網路媒體的使用和有更多能源知識的群眾對於支持兩種能源呈正相關。但越熟知能源知識的受試者對不可再生能源的支持度是呈負相關；而在態度的形成中，啟發式線索也發揮了作用。政治意識形態與兩種能源的支持呈正相關，然而受試者感受與自然的和諧共存僅和再生能源呈正相關。研究結果也顯示，政治的意識形態調節了與科學相關的網路媒體之使用與對兩種能源的支持度之間的影響。與此同時，受試者感受與自然的和諧共存也調節了科學相關網路媒體的使用，通過對能源知識的暸解，對可再生能源的支持度之間接影響。其次，本研究還探討了在泰國溝通能源問題的理論含義，為往後泰國的能源溝通議題提出建議。 Thailand is attempting to diversify its energy sources to improve energy security. Understanding public opinion is essential to minimize potential disputes and improve mutual understanding between policymakers and the public. This study applies a theory of heuristic and systematic information processing to understand how the Thai public makes sense of renewable and non-renewable energy, whether they build their opinion upon the comprehension of the issue through science-related online media use and energy knowledge or rely on cultural heuristics to build the opinion, or both processings interact. The study showed that science-related online media use directly correlated to the support of both energy sources, which is also associated with higher energy knowledge. However, energy knowledge was negatively correlated with the support towards non-renewable energy. The heuristic cues also played a role in attitude formation. Political ideology was positively correlated with the support of both energy sources, while harmony with nature was only positively associated with the support of renewable energy. The findings also revealed that political ideology moderated the effect of science-related online media use and the support towards both energy sources. Meanwhile, harmony with nature moderated the indirect effect of science-related online media use on support of renewable energy through energy knowledge. Theoretical implications and recommendations to communicate energy issues in Thailand are also discussed.
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