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    Title: 「科學視覺化」轉向? 以1980年代科普雜誌《牛頓》為析論核心
    Other Titles: A Shift Toward “Scientific Visualization”: Taking the popular science magazine Newton in the 1980s as the core of analysis
    Authors: 張耀仁
    Chang, Yao-Jen
    Contributors: 新聞學研究
    Keywords: 《牛頓》;科學視覺化;科學傳播;新興科普刊物
    Newton Magazine;Science Communication;Scientific Visualization;Translation Popular Science Magazines
    Date: 2023-10
    Issue Date: 2023-12-04 14:07:21 (UTC+8)
    Abstract: 本研究以《牛頓》為析論核心,透過社會與歷史條件的爬梳、深度訪談以及視覺框架分析,從中探究1980年代臺灣科學視覺化現象,研究發現:
    一、就科學視覺化成因而言:1980年代,國民所得提升、加諸官方宣導「書香社會」,高單價的《牛頓》打破時人對於科普雜誌訴諸文字的理解,形成「嘆為觀止」的視覺感受,可稱之為視覺創新「表現」之一環,促成精美印刷、圖片彩印的科普出版風潮。
    二、就科學視覺化認知而言:《牛頓》認為圖解科學較照片真切;《科學眼》則堅持攝影比圖片更加真實,兩者皆旨在「求真」,也就是視圖片與照片為客觀、中立超然的載體,旨在佐證科學理論。
    三、就科學視覺化實踐而言:《牛頓》自製專欄的圖片依循日文版視覺框架,建構科學視覺化內容,無論就圖像配色、表徵形式以及符號象徵,皆與日本一致。但在意識形態的表徵上,試圖加入自身所處情境的元素,也讓讀者看見與日文版不同的視覺意象。
    Relation: 新聞學研究, 157, 95-162
    Data Type: article
    DOI 連結: https://doi.org/10.30386/MCR.202310.0019
    DOI: 10.30386/MCR.202310.0019
    Appears in Collections:[新聞學研究 TSSCI] 期刊論文

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