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    題名: 當女王蜂滑動手指時：以自我決定論探索Bumble對異性戀女性用戶線上交友之旅的心理影響
    When the Queen Bee Swipes: Unveiling the Psychological Effects of Bumble on Heterosexual Female Users’ Online Dating Journey through the Lens of Self-Determination Theory
    作者: 簡伽錡
    Chien, Chia-Chi
    貢獻者: 林日璇
    Lin, Jih-Hsuan
    簡伽錡
    Chien, Chia-Chi
    關鍵詞: 網路交友
    交友軟體
    自我決定論
    媒體豐富度
    媒體心理學
    Online Dating
    Dating App
    Self-Determination Theory
    Media Richness
    Media Psychology
    日期: 2023
    上傳時間: 2023-12-01 14:10:35 (UTC+8)
    摘要: 網路交友的盛行已改變了當代浪漫關係的性質，同時也開創了數位連結的新時代。由於行動裝置和以電腦中介傳播的廣泛應用，交友軟體日益普及且越發便利，人們能夠隨時隨地與他人輕鬆在網路上進行交流，進而發展浪漫關係。

    以自我決定理論為框架，本研究深入探討了自稱為以女性為主所設計之交友軟體 Bumble 與其異性戀生理女性用戶之間的關係。研究著重於Bumble中所提供之獨特功能和多種傳訊方式是否有助於增強異性戀女性使用者的自主感、勝任感和關聯感。此外，本研究也探討該軟體中媒體豐富度與獨特功能對她們在網路交友的浪漫旅程中心理層面上的各種影響，以及她們對該交友軟體之使用滿意度和未來使用意圖。

    共計365名異性戀台灣生理女性用戶參與了這項研究。研究結果發現，雖然Bumble的獨特功能本身與使用Bumble的滿意度並無直接相關，但它們確實對使用者的自主感、勝任感和關聯感有顯著的正面影響。而自主感、勝任感和關聯感也與Bumble使用的滿意度呈現顯著正相關。本研究也探討了媒體豐富度與Bumble使用滿意度之間的關係。

    透過探討Bumble對異性戀女性用戶心理影響的分析，本研究擴展了先前相關研究的範疇。研究結果不僅增進對女性用戶在Bumble使用上心理感受和經驗的理解，同時也為當前和未來的交友軟體開發人員提供了改進其軟體與服務的靈感，以更好地保障使用者在網路約會中的安全性，並最大程度地提升用戶滿意度。
    The prevalence of online dating has revolutionized the nature of relationships in the context of modern romance, ushering in an era of digital connection. Owing to the widespread adoption of mobile devices and computer-mediated communication, dating apps have become increasingly popular and accessible, enabling individuals to communicate with prospective partners at any moment and from any location and establish romantic connections with unprecedented ease.

    This research delves into exploring the relationship between Bumble, a self-claimed female-oriented dating app, and its female users. Employing the framework of “Self-Determination Theory,” this study aims to discover whether Bumble’s unique features and various communication options available within the app contribute to the enhancement of its female users’ sense of autonomy, competence, and relatedness. Furthermore, it also seeks to investigate the psychological effects on their romantic journey, as well as how these features may influence their satisfaction with the app and intentions for future app use.

    A total of 365 Taiwanese biological female users who identify as heterosexual participated in this research. The findings revealed that although Bumble’s unique features do not directly correlate with user satisfaction, they indeed have a significant positive influence on providing users with a greater sense of autonomy, competence, and relatedness. In addition, autonomy, competence, and relatedness are positively and significantly correlated to satisfaction with Bumble use. This relationship between the use of the richness of cues and the satisfaction with Bumble use was also addressed in the study.

    By examining the psychological effects of using dating apps like Bumble, this study broadens the scope of past research on the subject. The findings not only shed light on users’ psychological perceptions and experiences with Bumble, but they also offer valuable insights for dating app developers, both present and future, on how to fine tune their services in order to safeguard users’ safety online and optimize their user satisfaction.
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    描述: 碩士
    國立政治大學
    國際傳播英語碩士學位學程(IMICS)
    110461009
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0110461009
    資料類型: thesis
    顯示於類別:[國際傳播英語碩士學程] 學位論文

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