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| Title: | 鄉民眼中的輿論：從介面與準統計官能出發的網路輿論分析架構
In the Eyes of Netizens on PTT: Developing an Analytical Framework for Online Public Opinion via Interface and Quasi-Statistical Organ. |
| Authors: | 蔡依霖
Yi-Lin, Tsai |
| Contributors: | 劉慧雯
Hui-Wen, Liu
蔡依霖
Yi-Lin, Tsai |
| Keywords: | 準統計官能
集體用戶表現
意見氣候
語料庫分析
厚數據研究
Quasi-Statistical Organ
Aggregate User Representation
Opinion Climate
Corpus Analysis
Thick Data |
| Date: | 2023 |
| Issue Date: | 2023-12-01 10:41:26 (UTC+8) |
| Abstract: | 本文重新解構Noelle-Neumann在沉默螺旋理論中的要素「準統計官能」（Quasi-Statistical Organ），將原本理論所處的媒介環境修正為當今多元的資訊環境，並透過平台的特性與介面展現的集體用戶表現（Aggregate User Representation）發展出更貼近批踢踢實業坊使用者「鄉民」視角的資料蒐集途徑，並利用語料庫分析取徑萃取出能夠提取、預測意見氣候的探測語（Probes），藉此發展出能夠不先預設觀測範圍的意見氣候分析架構。
資料結果顯示，本文依照AUR蒐集到的資料確實反映出文獻回顧整理出的「資訊迅速累積」、「新生成資訊」與「跨平台溢散」三項資訊環境特徵，此外透過自建語料庫分析的方式，本文亦建立一個能持續更新探測語的分析架構，且實測以此方式找出的探測語確實能發揮預測意見氣候的效果。
本文認為從介面與準統計官能的角度建立的意見氣候分析框架，將更能夠因應瞬息萬變的網路資訊環境，且探索過去預先劃定觀測範圍所不能觀測到的細微現象。
This paper reevaluates the element of 'Quasi-Statistical Organ' in Noelle-Neumann's Spiral of Silence theory, adapting the theory's original context to the current diverse information environment. Through the characteristics and interface of the platform, it develops a data collection approach that aligns more closely with the perspective of users, often referred to as 'netizens,' on the PTT forum. Additionally, this paper employs corpus analysis to extract probes capable of identifying and predicting opinion climates, thus creating an opinion climate analysis framework that does not presuppose a predefined scope of observation.
The data results indicate that, in accordance with the data collected through AUR, this study indeed reflects the three information environment characteristics identified in the literature review: 'rapid information accumulation,' 'emergence of new information,' and 'cross-platform dissemination.' Furthermore, through the analysis conducted using a self-constructed corpus, this paper has also established an analysis framework for continuously updating probes. Empirical testing has demonstrated that the probes identified through this approach effectively predict opinion climates.
This paper argues that an opinion climate analysis framework established from the perspectives of interface and quasi-statistical organ will be better equipped to adapt to the rapidly changing online information environment and explore subtle phenomena that were previously unobservable within predetermined observation boundaries." |
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| Description: | 博士
國立政治大學
傳播學院博士班
105463502 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0105463502 |
| Data Type: | thesis |
| Appears in Collections: | [傳播博士班] 學位論文
|
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| 350201.pdf | | 5839Kb | Adobe PDF | 6 | View/Open |
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