政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/147932
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113485/144472 (79%)
造访人次 : 51391415      在线人数 : 690
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/147932


    题名: 在地轉譯：創新再脈絡的在地調適樣貌
    Local Translating: Patterns of Local Adaptation in Innovation Recontextualization
    作者: 蕭瑞麟;林雅萍
    Hsiao, Ruey-lin;Lin, Ya-ping
    贡献者: 科管智財所
    关键词: 再脈絡;在地調適;創新採納;零售創新;轉譯
    Recontextualization;Local adaptation;Translation;Innovation adoption;Retail innovation
    日期: 2024-02
    上传时间: 2023-10-12 09:00:55 (UTC+8)
    摘要: 為持續成長，企業會模仿標竿行業最佳實務，期望創新再脈絡之後可達到「青出於藍而勝於藍」的理想。過往，再脈絡文獻分析的重點是原地創新如何在地化，著重於相容性、複製與校準、因地制宜以及合法性等議題，卻較少關注調適與衝突化解。本研究分析一項跨國轉移專案，觀察由日本導入商品至臺灣時，如何展開在地調適以回應兩地隔閡。學理上，本研究解析在地調適的轉譯觀念。再脈絡需解讀在地線索，以轉譯來化解調適的制約。本研究指出，再脈絡的精神並非複製的廣度或是保真的程度，也非標準化或是在地化的侷限抉擇，而應是平衡原地元素的去留，以及在地元素的增減，以找出再設計的方案。實務上，全然複製創新隱含排擠風險，一昧地在地化又恐畫地自限，若要克服兩地不相容，企業需瞭解如何辨識在地訊號，讓兩相排斥成為相輔相成。在地轉譯的角度提醒，創新者需掌握有所仿、有所不仿的尺度，使再脈絡有臨摹而不仿冒、可超越而不抄襲。
    To sustain growth, organizations continue to benchmark industry's best practices and anticipate to achieve the ideal of "successors excel the predecessor" through recontextualization. In terms of how primary innovation is localized, previous literatures focused on the issue of compatibility, replication, alignment and legitimacy, rather than paying attention to conflict resolution within adaptation. The article analyzes the project of merchandise transfer from Japan to Taiwan in a multinational corporation, by means of observing how local adaptation respond to the adoption gap between two places. In theory, the article analyzes the concept of translation in local adaptation. Recontextualization requires us to interpret local cues so as to resolve constraints within adaptation. This study indicates that the essence of recontextualization is not about the breadth of replication or the degree of authenticity, nor about the constrained decision between standardization or localization. Rather, it is concerned with discreet balance of keeping which elements from the provider and deleting which elements from the recipient, in order to identify redesign alternatives. In practice, complete replication might induce the risk of mutual exclusion while mere localization could impose restriction on the redesign. To overcome incompatibilities, firms need to understand how to identify local signals to turn mutual exclusion into reciprocal complementarity. The issue of local translation reminds that innovators could achieve this subtle balance so that recontextualization could replicate without counterfeit, surpassing rather than plagiarizing.
    關聯: 組織與管理, Vol.17, No.1, pp.53-106
    数据类型: article
    DOI 連結: https://doi.org/10.53106/199687602024021701002
    DOI: 10.53106/199687602024021701002
    显示于类别:[科技管理與智慧財產研究所] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML2238检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈