政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/147505

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113311/144292 (79%)
Visitors : 50933161 Online Users : 988

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 商學院 > 資訊管理學系 > 會議論文 > Item 140.119/147505

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/147505

Title:	The Influence of a Robot Recommender System on Impulse Buying Tendency
Authors:	簡士鎰;宋吟軒 Chien, Shih-Yi;Tsao, Ching-Chih;Tang, Cheng-Yi;Chang, Yu-Wen;Sung, Yin-Hsuan;Lin, Szu-Yin
Contributors:	資管系
Date:	2023-03
Issue Date:	2023-09-08 16:25:13 (UTC+8)
Abstract:	The present study examines the influences of a robot recommender system on human impulse buying tendency in online e-commerce contexts. An empirical user study was conducted, where different marketing strategies (limited quantity vs. discount rate) were applied to the products and intimate designs were utilized for the robotic agent. An electroencephalogram (EEG) headset was used to capture users` brain activities, which allowed us to investigate participants` real-time cognitive perceptions toward different experimental conditions (i.e., marketing plans and robotic agents). Our preliminary results reveal that marketing strategies and robot recommender applications can trigger impulsive buying behavior and contribute to different cognitive activities.
Relation:	International Conference on Human-Robot Interaction, ACM/IEEE
Data Type:	conference
DOI 連結:	https://doi.org/10.1145/3568294.3580171
DOI:	10.1145/3568294.3580171
Appears in Collections:	[資訊管理學系] 會議論文

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML2	166	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...