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政大機構典藏 > 商學院 > 資訊管理學系 > 會議論文 > Item 140.119/147505

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/147505

Title:	The Influence of a Robot Recommender System on Impulse Buying Tendency
Authors:	簡士鎰;宋吟軒 Chien, Shih-Yi;Tsao, Ching-Chih;Tang, Cheng-Yi;Chang, Yu-Wen;Sung, Yin-Hsuan;Lin, Szu-Yin
Contributors:	資管系
Date:	2023-03
Issue Date:	2023-09-08 16:25:13 (UTC+8)
Abstract:	The present study examines the influences of a robot recommender system on human impulse buying tendency in online e-commerce contexts. An empirical user study was conducted, where different marketing strategies (limited quantity vs. discount rate) were applied to the products and intimate designs were utilized for the robotic agent. An electroencephalogram (EEG) headset was used to capture users` brain activities, which allowed us to investigate participants` real-time cognitive perceptions toward different experimental conditions (i.e., marketing plans and robotic agents). Our preliminary results reveal that marketing strategies and robot recommender applications can trigger impulsive buying behavior and contribute to different cognitive activities.
Relation:	International Conference on Human-Robot Interaction, ACM/IEEE
Data Type:	conference
DOI 連結:	https://doi.org/10.1145/3568294.3580171
DOI:	10.1145/3568294.3580171
Appears in Collections:	[資訊管理學系] 會議論文

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