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    题名: 電視紀錄片跨域短影音研究:馬來西亞中文電視紀錄片為例
    Transformation of TV Documentary to Short-Form Video: A Case of Malaysia’s Chinese-Language TV Industry
    作者: 吳旋琳
    Lin, Goh Xuan
    贡献者: 蔡葵希
    Christine Cook
    吳旋琳
    Goh Xuan Lin
    关键词: 短影音紀錄片
    短影音
    娛樂型紀錄片
    閱聽人愉悅感
    媒體教育
    short-form documentary
    short videos
    documentary entertainment
    audience enjoyment
    media education
    日期: 2023
    上传时间: 2023-09-01 16:42:46 (UTC+8)
    摘要: 信息通信技術（ICT）的快速增長對近代媒體行業的影響甚遠，其衍生出的新媒體平台改變了現代人的媒體消費習慣。 Web 2.0和短影音已成為當代媒體的核心，並影響用戶深陷“零食文化”當中，即一種以快節奏、簡短和引人入勝的內容信息為特徵的趨勢。這項研究關於娛樂型紀錄片（docutainment）的片長和處理手法對成年觀眾學習和觀影享受度的影響。該研究讓參與者觀看不同影片時長和處理手法的娛樂型紀錄片（docutainment）後，對其進行測試。令人驚訝的是，整體上，片長和處理手法對觀眾的學習和觀影享受度沒有顯著影響。然而，對於年長的參與者來說，短影片類型的處理方式對知識保持有正面的影響。研究結果顯示，媒體從業者在於片長和影片處理手法上可以擁有一定的創意自由，以呼應當代媒體使用者的消費習慣，以滿足不同觀眾的喜好。總體而言，這項研究有助於媒體從業者理解不斷變化中的媒體語境，並為娛樂型紀錄片（docutainment）的創作人員在滿足觀眾的喜好和需求方面提供實質建議。
    The rapid growth of information communication technologies (ICTs) has transformed the media landscape, leading to the emergence of new media platforms and changing consumption habits. Web 2.0 and short-form videos have become central to contemporary media, with users preferring snack culture: a trend characterized by the consumption of fast-paced, short, and engaging content. In this study, we examine the impact of video durations and treatment on audience education and enjoyment level, focusing on the docutainment genre and adult viewers. Participants were examined after they watched different versions of docutainment videos that varied in duration and treatment. Surprisingly, video length and treatment did not significantly affect audience enjoyment or education outcomes overall. However, the short-form video treatment had a positive effect on knowledge retention among older participants. Our findings suggest that media practitioners can embrace creative freedom and adapt to current media habits, catering to diverse audience preferences despite current trends toward snack culture. Overall, this study contributes to our understanding of the evolving media landscape and offers practical implications for media practitioners in making docutainment content by meeting audience preferences and needs.
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    Hasnain, S. S. (2014). Does age matter in knowledge absorption? : An Empirical study on female beneficiaries in NGOs. Journal of Education and Practice, 5(12), 131–138. https://www.iiste.org/Journals/index.php/JEP/article/download/12687/12992

    Huang, F. (2021). Short Video: The Opportunity of Documentary Transformation. Scientific and Social Research, 3(2), 44–49. https://doi.org/10.36922/ssr.v3i2.1099

    Jin, D. Y. (2019, May 1). East Asian Perspective in Transmedia Storytelling | Snack Culture’s Dream of Big-Screen Culture: Korean Webtoons’ Transmedia Storytelling. Jin | International Journal of Communication. https://ijoc.org/index.php/ijoc/article/view/10004/2647

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    Liu, G., Gao, P., Li, Y., & Zhang, Z. (2019). Research on the Influence of Social Media Short Video Marketing on Consumer Brand Attitude. In Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019). https://doi.org/10.2991/icsshe-19.2019.192

    Liu. X.H. (2021). 短視頻時代微紀錄片的創作研究.視聽, 8, 121–122. https://doi.org/10.3969/j.issn.1674-246X.2021.08.053

    Liu, M. (2020) 短视频时代纪录片的创新探索——以《中国梦365个故事》为例,
    青年记者,26, p.89-90. https://nccu.primo.exlibrisgroup.com/permalink/886NCCU_INST/egq20k/cdi_wanfang_journals_qnjz202026051

    Manasrah, A., Masoud, M., & Jaradat, Y. (2021). Short Videos, or Long Videos? A Study on the Ideal Video Length in Online Learning. https://doi.org/10.1109/icit52682.2021.9491115

    Nam, J., & Jung, Y. (2021). Digital natives’ snack content consumption and their goals: A means-end chain approach. Telematics and Informatics, 63, 101664. https://doi.org/10.1016/j.tele.2021.101664

    Nong, W., He, Z., Ye, J. H., Wu, Y., Wu, Y., Ye, J., & Sun, Y. (2023). The Relationship between Short Video Flow, Addiction, Serendipity, and Achievement Motivation among Chinese Vocational School Students: The Post-Epidemic Era Context. Healthcare, 11(4), 462. https://doi.org/10.3390/healthcare11040462

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    Zheng.H.H., & Song.Y.Q. (2022). 短視頻時代紀錄片的創新路徑研究. 傳媒論壇, Vol 5(3), 45–47. https://doi.org/10.3969/j.issn.2096-5079.2022.03.014

    Zhuang.W.W, & Yang.Y. (2021). 台網融合背景下的電視內容生產創新——以短紀錄片《早餐中國》為例. 東南傳播,4, 123–125. https://tra-oversea-cnki-net.proxyone.lib.nccu.edu.tw:8443/knavi/JournalDetail?pcode=CJFD&pykm=DNCB
    描述: 碩士
    國立政治大學
    全球傳播與創新科技碩士學位學程
    111ZM1023
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0111ZM1023
    数据类型: thesis
    显示于类别:[全球傳播與創新科技碩士學位學程] 學位論文

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