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    題名: 中國娛樂產業產品作為對俄國軟實力手段之研究
    A STUDY ON ENTERTAINMENT INDUSTRY PRODUCTS AS A MEANS OF CHINA’S SOFT POWER TOWARDS RUSSIA
    作者: 羅蘭
    Laura, Petrosian
    貢獻者: 林永芳
    Lin, Yung-Fang
    羅蘭
    Petrosian Laura
    關鍵詞: 軟實力
    中國
    俄羅斯
    娛樂產品
    soft power
    China
    Russia
    entertainment industry products
    日期: 2023
    上傳時間: 2023-09-01 16:35:20 (UTC+8)
    摘要: 1990年，美國學者約瑟夫·奈提出「軟實力」的定義，並將其定義為在自願參與的基礎上，不需對方脅迫而達到預期結果的方式。 世界已經知道「硬實力」——透過威脅、恐嚇或武器等來實現預期目標。 無論如何，這兩種「權力」在世界上早已存在，但在約瑟夫·奈提出這一術語之後，人們對軟實力這一概念開始更加關注。
    奈伊在其所屬國家的框架內思考此概念後，世界各地的研究人員開始鑽研和分析自己國家軟實力的的具體特徵，以便正確制定軟實力的目標和選擇有效的方式。
    本研究的重點是中國的軟實力。 文章追溯了中國軟實力的形成過程及其戰略、目標和資源，即中國娛樂產業的產品，如影視、動畫、漫畫、小說、遊戲等。 本研究將探討這些資源對俄羅斯人在中國認知上的影響。
    選擇本主題作為研究的原因在於，上述產品最近在俄羅斯用戶中廣受歡迎 ，並且至今仍對俄羅斯人很有吸引力。 此外，俄羅斯和烏克蘭之間持續不斷的戰爭鞏固了俄羅斯和中國之間本已牢固的關係，推動了中國產品在俄羅斯的積極佈局。 最後，目前關於中國娛樂產品對俄羅斯人口影響的著作還很少。
    本研究的目的是為了了解並總結上述中國軟實力資源在俄羅斯的受歡迎程度俄羅斯人對其流行程度的認識 ，並分析中國在俄羅斯人心中認知的整體趨勢和對中國的態度。
    In 1990, the American researcher Joseph Nye put forward the term “soft power” and defined it as a way to achieve the desired results on the basis of voluntary participation, without coercion of the other side. The world already knew “hard power” – a way to achieve the desired goals through the use of threats, intimidation, weapons, and so on. One way or another, both “powers” already existed in the world, but after Joseph Nye coined the term, attention to the concept of soft power began to increase.
    J. Nye considered the concept within the framework of the country which he was a citizen of, and therefore researchers around the world began to identify and analyze the specific features of this power according to their states in order to correctly formulate aims and to select effective means of implementing soft power.
    This study focuses on China`s soft power. The article traces the process of formation of Chinese soft power and its strategies, aims, resources, namely the products of the Chinese entertainment industry, such as movies and TV shows, donghua (animation), manhua (comics), novels and games. This study examines the impact of these resources on the perception of China by Russians.
    The relevance of this work lies in the fact that the above products have recently gained popularity among Russian users and continue to arouse interest to this day. In addition, the ongoing war between Russia and Ukraine has consolidated the already strong relationship between Russia and China, giving impetus to the active distribution of Chinese products in Russia. Finally, at the moment there is only a small number of works on the impact of Chinese entertainment products on the population of Russia.
    The purpose of this study is to trace the popularity of the aforementioned Chinese means of soft power in Russia, to summarize the knowledge about their prevalence, and to consider the general trend of Russians` interest towards China and their positive attitude to the state.
    參考文獻: Books

    Carbó-Catalan, E., & Sanz, D. R. (Eds.). (2022). Culture as Soft Power: Bridging Cultural Relations, Intellectual Cooperation, and Cultural Diplomacy. Walter de Gruyter GmbH & Co KG.
    Chen, G., Chen, J., Deng, X. C. X., Deng, Y., Kurlantzick, J., Pang, Z., ... & Zhu, Z. (2009). Soft power: China`s emerging strategy in international politics. Lexington Books.
    Glaser, B., Murphy, M., & McGiffert, C. (2009). Chinese soft power and its implications for the United States. Washington DC: Centre for Strategic and International Studies.
    Maxwell, J. A. (2012). A realist approach for qualitative research. Sage.
    McGiffert, C. (Ed.). (2009). Chinese soft power and its implications for the United States: competition and cooperation in the developing world: a report of the CSIS smart power initiative. Csis.
    Nye Jr, J. S. (1990). Bound to lead: The changing nature of American power. Basic books.
    Nye, J. S. (2004). Soft power: The means to success in world politics. Public affairs.
    Watanabe, Y., & McConnell, D. L. (Eds.). (2008). Soft power superpowers: Cultural and national assets of Japan and the United States. ME Sharpe. КНИГА
    Yong, H. N. A., Yuan, X., & Low, L. (Eds.). (2022). China`s Belt and Road Initiative: Going Global and Transformation in the Global Arena (Vol. 15). World Scientific.

    Articles

    English

    Changping, F. (2007). Comparison of Chinese and US Soft Power and its implications for China. Shijie Jingji Yu Zhengzhi.
    Kong, L. (2019). Exploring China’s Soft Power: Manifestations of the Chinese Dream in Contemporary Practices of Cultural Diplomacy (Doctoral dissertation, University of York).
    Lee, H. Y., & Roth, G. L. (2009). A conceptual framework for examining knowledge management in higher education contexts. New horizons in adult education and human resource development, 23(4), 22-37.
    Mirza, M. N., Abbas, H., & Nizamani, M. Q. (2020). Evaluating China’s Soft Power Discourse: Assumptions, Strategies, and Objectives. Global Strategic & Security Studies Review, 5(4), 40-50.
    Nye, J. (2017). Soft power: the origins and political progress of a concept. Palgrave communications, 3(1), 1-3.
    Nye, J. S. (2021). Soft power: the evolution of a concept. Journal of Political Power, 14(1), 196-208.
    Repnikova, M. (2022). The balance of soft power: the American and Chinese quests to win hearts and minds. Foreign Aff., 101, 44.
    Shrestha, S. (2019). Soft Power Strategy Of China (Doctoral dissertation, Department Of International Relation & Diplomacy).
    Singh, J. P., & MacDonald, S. (2017). Soft power today: measuring the influences and effects. Edinburgh: The Institute for International Cultural Relations, The University of Edinburgh.
    Wang, H., & Lu, Y. C. (2008). The conception of soft power and its policy implications: A comparative study of China and Taiwan. Journal of contemporary China, 17(56), 425-447.
    Wu, I. S. (2017). Measuring soft power with conventional and unconventional data. Measuring Soft Power, 1-4.
    Xing, R. (2018, November). Research on the Development of China`s National Music Against the Background of Cultural Soft Power. In International Conference on Contemporary Education, Social Sciences and Ecological Studies (CESSES 2018) (pp. 668-672). Atlantis Press.
    Yu, X. (2008). The role of soft power in China’s foreign strategy. Guoji Wenti Yanjiu, 13(03), 13-22.
    Žukauskas, P., Vveinhardt, J., & Andriukaitienė, R. (2018). Philosophy and paradigm of scientific research. Management culture and corporate social responsibility, 121(13), 506-518.

    Russian

    Ганьшина, Г. И. (2016). История развития политики «мягкой силы» в Китае. Вестник Российского университета дружбы народов. Серия: Всеобщая история, (3), 63-72.
    Жуджунь, Д., & Ковалев, М. М. (2005). Путь к рыночной экономике (китайская модель реформ).
    Зиневич, О. В., & Селезнева, Н. В. (2022). Новая стратегия «мягкой силы» Китая. Вестник МГИМО-Университета, 15(6), 36-54.
    Кочетков, В. В., & Грачиков, Е. Н. (2014). Идентичность как источник «мягкой силы» Китая. Вестник Московского университета. Серия 25. Международные отношения и мировая политика, (3), 40-62.
    Ливэй, Ч. (2019). Китайская кинематография в России в контексте" одного пояса, одного пути". Неофилология, 5(17), 90-95.
    Михневич, С. В. (2014). Панда на службе Дракона: основные направления и механизмы политики «мягкой силы» Китая. Вестник международных организаций: образование, наука, новая экономика, 9(2), 95-129.
    Хубриков, Б. О. (2019). " мягкая сила" КНР в эпоху Си Цзиньпина. Дискурс-Пи, 16(1 (34)), 77-89.

    Online Resources

    English

    Aadil Sud, The Progression of Chinese Soft Power, ICS Research Blog, October 28, 2020, URL: https://icsin.org/blogs/2020/10/28/the-progression-of-chinese-soft-power/
    China’s Confucius Institutes and the Soft War – The Diplomat, accessed July 18, 2023, URL: https://thediplomat.com/2015/07/chinas-confucius-institutes-and-the-soft-war/.
    Thomson, Steve, Soft Power: Why it Matters to Governments, People, and Brands, Brand Finance, July 26, 2023, URL: https://brandfinance.com/insights/soft-power-why-it-matters
    Veg, Sebastian, Tin-bor Hui, Victoria, Yuen, Samson, Hong Kong`s Autonomy after the National Security Law: Challenges and Perspectives, webinar, URL: https://www.icsin.org/activity/show/ics-conversation-hong-kongs-autonomy-after-the-national-security-law-challenges-and-perspectives
    Vuving, A. (2009). How soft power works. Available at SSRN 1466220.

    Russian

    Бирюков, Матвей, ««Ведомости» узнали об удалении фильмов Disney из российских видеосервисов в марте», февраль, 2023, URL: https://www.forbes.ru/society/484843-vedomosti-uznali-ob-udalenii-fil-mov-disney-iz-rossijskih-videoservisov-v-marte
    Благословение Небожителей: рассказываем о российском издании легендарного романа, март, 2022, URL: https://eksmo.ru/trends/blagoslovenie-nebozhiteley-ID15586509/
    В Киносети «Москино» Пройдет Фестиваль Китайского Кино «Встреча с Россией», TACC январь, 2023, URL: https://tass.ru/kultura/16758847.
    В Ростове пройдет ежегодный фестиваль китайского кино, ноябрь, 2016, URL: https://don24.ru/special/v-rostove-proydet-ezhegodnyy-festival-kitayskogo-kino.html.
    Газета «Культура», «В российских кинотеатрах могут появиться китайские фильмы», февраль, 2023, URL: https://portal-kultura.ru/articles/news/348227-v-rossiyskikh-kinoteatrakh-mogut-poyavitsya-kitayskie-filmy/
    Захаров, Максим, «Перспективы кинопроизводства с Китаем обсудили в московской «Деловой России»», февраль, 2023, URL: https://deloros-msk.ru/news/perspektivy-kinoproizvodstva-s-kitaem-obsudili-v-moskovskoy-delovoy-rossii/
    Китайские фильмы и премия «оскар», февраль, 2023, URL: https://blog.shensyao.com/kitajskie-filmy-i-premiya-oskar/
    Манга, манхва и маньхуа: азиатские комиксы стали популярным товаром на маркетплейсах, их массово подделывают, апрель, 2023, URL: https://oborot.ru/news/manga-manhva-i-manhua-aziatskie-komiksy-stali-populyarnym-tovarom-na-marketplejsah-ih-massovo-poddelyvayut-i183383.html
    Названы самые покупаемые книги на ярмарке non/fictio№весна, апрель, 2023, URL: https://godliteratury.ru/articles/2023/04/14/nazvany-samye-pokupaemye-knigi-na-iarmarke-nonfictiovesna
    Николаенко, Екатерина, «5 лучших онлайн кинотеатров», октябрь, 2022, URL: file:///C:/Users/Laura/Zotero/storage/E6GGZKQL/5-luchshih-online-kinoteatrov.html
    Остаева, Дарья, «Маньхуа: как китайские комиксы стали классными, и что взять почитать (если можешь)», апрель, 2016, URL: https://ekd.me/2016/04/manhua/
    Резолюция 17-го Всекитайского съезда КПК по докладу центрального комитета 16-го созыва // Китайский информационный Интернет-центр.russian.china.org.cn.21.10.2017, URL: http://russian.china.org.cn/china/archive/shiqida/2007-10/21/content_9101093.htm
    Рынок Мобильных Игр в Мире и в России | New-Retail.Ru, август, 2021, https://new-retail.ru/business/rynok_mobilnykh_igr_v_mire_i_v_rossii8879/.
    Самые популярные игры на Android и iOS в России — Roblox, Brawl Stars, Дурак Онлайн, Standoff 2 - CQ, CQ.ru, июль, 2022, URL: https://cq.ru/articles/gaming/10-samykh-populiarnykh-mobilnykh-igr-v-rossii
    Фестиваль «Современное Кино Китая»: Поиск Новых Смыслов, Жизненных Путей, Новых Жизненных Стратегий — Институт Конфуция в СПбГУ, декабрь, 2019, https://ci.spbu.ru/kultura/festival-sovremennoe-kino-kitaya-poisk-novyh-smyslov-zhiznennyh-putej-novyh-zhiznennyh-strategij.html/
    Фестиваль Китайского Кино 2013, Кино-Театр.Ру, September 1, 2013, URL: https://www.kino-teatr.ru/kino/art/festival/3083/
    Фестиваль Китайского Кино в России Впервые Открылся в Екатеринбурге - ТАСС,” TACC, сентябрь, 2017, URL: https://tass.ru/kultura/4528624
    Хлебов, Дмитрий, «Россия: ужесточение цензуры угрожает книжному рынку», март, 2023, URL: https://russian.eurasianet.org/%D1%80%D0%BE%D1%81%D1%81%D0%B8%D1%8F-%D1%83%D0%B6%D0%B5%D1%81%D1%82%D0%BE%D1%87%D0%B5%D0%BD%D0%B8%D0%B5-%D1%86%D0%B5%D0%BD%D0%B7%D1%83%D1%80%D1%8B-%D1%83%D0%B3%D1%80%D0%BE%D0%B6%D0%B0%D0%B5%D1%82-%D0%BA%D0%BD%D0%B8%D0%B6%D0%BD%D0%BE%D0%BC%D1%83-%D1%80%D1%8B%D0%BD%D0%BA%D1%83

    Chinese

    習近平。決勝全面建成小康社會奪取新時代中國特色社會主義 偉大勝利-在中國共產黨第十九次全國代表大會上的報告（2017年10月18 日）。十九大報告（全文）//新華網。2017.10.18; URL: http:// news.xinhuanet.com/politics/19cpcnc/2017–10/27/c_1121867529.htm)
    https://baike.baidu.com/item/5155%E5%B7%A5%E7%A8%8B/4566206

    Websites

    English

    Top Games Apps Ranking website, www.similarweb.com
    Cambridge Dictionary https://dictionary.cambridge.org
    Oxford Dictionary www.oxfordlearnersdictionaries.com


    Russian

    «Мангалиб», https://mangalib.me/
    «Реманга», https://remanga.org/
    «Ридманга», https://readmanga.live/
    Официальная группа «Серый Мокко/灰摩卡» «Вконтакте», https://m.vk.com/greymocha
    Официальный сайт «ВЦИОМ», https://wciom.ru/
    Официальный сайт «Левада Центр», https://www.levada.ru/
    Официальный сайт «ФОМ», https://fom.ru/
    描述: 碩士
    國立政治大學
    俄羅斯研究所
    108263014
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0108263014
    資料類型: thesis
    顯示於類別:[俄羅斯研究所] 學位論文

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