政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/147105

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/147105

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政大機構典藏 > 傳播學院 > 傳播學院傳播碩士學位學程 > 學位論文 > Item 140.119/147105

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題名:	媒體對新冠疫苗的風險建構：以AZ疫苗不良事件為例 Constructing Risk Narratives of COVID-19 Vaccine in Media: A Case Study on the Adverse Events of the AstraZeneca Vaccine
作者:	李妍頻 LEE, YEN-PIN
貢獻者:	鄭宇君 Cheng, Yu-Chung 李妍頻 LEE, YEN-PIN
關鍵詞:	新冠疫苗疫苗不良事件風險建構內容分析多模態分析 COVID-19 vaccine vaccine adverse events risk construction content analysis multimodal analysis
日期:	2023
上傳時間:	2023-09-01 15:41:47 (UTC+8)
摘要:	新興傳染病COVID-19在2019年爆發，隨即肆虐全球，疫苗製造廠及生技單位在最短時間內研發疫苗，各國政府在評估疫苗安全性與有效性後授予緊急使用授權，盡速開放一般民眾接種。考量長者感染COVID-19後容易轉變為重症，台灣政府在2021年6月15日優先開放75歲以上的長者接種由英國製藥公司阿斯特捷利康和牛津大學合作研發的AstraZeneca疫苗（以下簡稱AZ疫苗）。然而，媒體報導有多位長者在接種AZ疫苗後死亡的消息，雖然這些疫苗不良事件並不代表死者死亡原因是由接種AZ疫苗所致，媒體報導卻讓長者對接種AZ疫苗產生猶豫，這讓研究者好奇：媒體如何建構AZ疫苗的風險？本研究蒐集國內第一起民眾接種AZ疫苗後死亡的疫苗不良事件發生後兩週的網路新聞、電視新聞和政論節目，發現2021年6月17日這一天的報導量最多。接著以內容分析法檢視這天新聞的主題與消息來源，結合不同文本的特性分析網路新聞的圖片、電視新聞的影像與聲音，以及政論節目主題句的語氣，試圖透過多模態的分析方式貼近當代閱聽人跨媒介的新聞消費行為。研究發現：（一）即使當時沒有任何個案的死因被判定與接種AZ疫苗有關，媒體仍頻繁地報導民眾接種AZ疫苗後死亡的事件；（二）新聞內容聚焦在個案死前的經過，缺乏評估接種疫苗風險的資訊；（三）媒體引述特定的消息來源，放大接種疫苗的風險；（四）媒體以刺激觀眾感官經驗的報導方式將疫苗不良事件形塑為一起悲劇；在在顯示（五）媒體在傳遞風險訊息的過程中不僅是一個中介的角色，還是風險的放大站。 The novel infectious disease COVID-19 emerged in 2019 and swiftly wreaked havoc globally. In response, vaccine manufacturers and biotech entities rapidly developed vaccines. Governments around the world, after assessing the safety and efficacy of these vaccines, granted them Emergency Use Authorizations and began administering them to the general public. Recognizing that the elderly are more likely to develop severe symptoms after contracting COVID-19, the Taiwanese government prioritized individuals aged 75 and above to receive the AstraZeneca vaccine (henceforth referred to as the AZ vaccine), which was co-developed by the British pharmaceutical company AstraZeneca and the University of Oxford, starting from June 15, 2021." However, media reports highlighted several cases of elderly individuals dying after receiving the AZ vaccine. Although these adverse vaccine events do not necessarily indicate that the cause of death was directly linked to the AZ vaccine administration, such media coverage led many elderly individuals to become hesitant about receiving the AZ vaccine. This prompted the researcher to explore: How does the media construct the risks associated with the AZ vaccine? This study collected online news articles, television news reports, and political commentary programs from the two weeks following the first reported case of an adverse vaccine reaction leading to death after receiving the AZ vaccine in the country. It was observed that the volume of reports was highest on June 17, 2021. Using content analysis, this study examined the themes and sources of the news on this particular day. By combining the unique features of various texts, the study analyzed images from online news, visuals and sounds from television news, and the tone of topic sentences in political commentary programs. The goal was to approach contemporary news consumption behaviors across various media through a multimodal analysis approach. The study revealed that: (1) Even though at that time no case had been determined to have died as a direct result of receiving the AZ vaccine, the media frequently reported on deaths following the administration of the AZ vaccine; (2) The content of news was predominantly focused on the sequence of events leading to the individual`s death, with a lack of information evaluating the risks of the vaccine; (3) Media frequently cited specific sources that amplified the perceived risks of vaccination; (4) The media portrayed adverse vaccine events in a sensational manner, framing them as tragedies to stimulate the sensory experiences of viewers; All these findings illustrate that (5) The media, in the process of conveying risk information, not only acts as an intermediary but also serves as an amplifier of perceived risks.
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描述:	碩士國立政治大學傳播學院傳播碩士學位學程 108464018
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