政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/146978
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113325/144300 (79%)
造訪人次 : 51157832      線上人數 : 934
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/146978


    題名: 獨家經銷代理商： 專業美髮國際品牌成功擴張的關鍵因素
    Navigating Exclusive Distribution: Key Factors for Successful International Brand Expansion in the Professional Haircare Industry
    作者: 白紹筠
    Bai, Bianca
    貢獻者: 蔡政憲
    Tsai, Cheng-Hsien
    白紹筠
    Bianca Bai
    關鍵詞: 經銷商品牌關係
    品牌管理
    Distributor-brand relationships
    Brand management
    日期: 2023
    上傳時間: 2023-09-01 15:12:53 (UTC+8)
    摘要: 無
    The primary objective of this research was to investigate the resources that professional hair care brands can provide to their distributors to effectively adapt their brands in international markets, with a particular focus on Taiwan. By exploring these resources, the research sought to enhance the existing knowledge base and provide valuable insights for industry professionals involved in distributor-brand relationships and brand management. The purpose was to validate existing literature findings and gather fresh insights from industry professionals. To achieve the research objectives, a comprehensive literature review was conducted to identify key factors and strategies related to distributor-brand relationships and brand management. Based on the findings from the literature review, interview questions were developed, and interviews were conducted with three experienced distributors in the professional hair care industry in Taiwan. The interviews aimed to gather firsthand perspectives and insights that may not be readily available within the existing literature. The research highlighted the importance of collaboration and support between brands and distributors in a competitive market. Brands can assist distributors through value-added services, exclusive products, and effective marketing tools, enabling them to differentiate themselves and meet consumer preferences in international markets. Specific practices, such as releasing culturally aligned gift sets, were found to drive sales. These insights emphasize the significance of collaborative strategies and resources for successful brand adaptation, guiding managers in the professional hair care industry to foster strong distributor-brand relationships and drive sustainable growth in international markets.

    Keywords: Distributor-brand relationships, Brand management
    參考文獻: 2022 Annual Results. (2023, February 9). L’Oréal Finance. https://www.loreal-finance.com/eng/news-release/2022-annual-results
    Alashban, A. A., Hayes, L. A., Zinkhan, G. M., & Balazs, A. L. (2002). International Brand-Name Standardization/Adaptation: Antecedents and Consequences. Journal of International Marketing, 10(3), 22–48. https://doi.org/10.1509/jimk.10.3.22.19544
    Ambler, T., & Styles, C. (1997). Defining a brand How do successful extensions come to market? JOURNAL of PRODUCT & BRAND MANAGEMENT, 6(4), 1061-0421.
    Anaza, N. A., Kemp, E., Osakwe, C. N., & Adeola, O. (2023). B2B brand marketing in Africa? An exploratory investigation of B2B buyers’ perception of supplier brands. Industrial Marketing Management, 109, 90–105. https://doi.org/10.1016/j.indmarman.2022.12.011
    Anderson, J. C., & Narus, J. A. (1990). A Model of Distributor Firm and Manufacturer Firm Working Partnerships. Journal of Marketing, 54(1), 42–58. https://doi.org/10.1177/002224299005400103
    Ba Banutu-Gomez, M., & Rohrer, W. (2012). COCA-COLA: International Business Strategy for Globalization. London.UK. The Business & Management Review, 3(1).
    Bailey, E. E. (2011). Skin Cancer Knowledge, Attitudes, and Behaviors in the Salon. Archives of Dermatology, 147(10), 1159. https://doi.org/10.1001/archdermatol.2011.184
    Banalieva, E. R., & Dhanaraj, C. (2013). Home-region orientation in international expansion strategies. Journal of International Business Studies, 44(2), 89-116. https://www.proquest.com/scholarly-journals/home-region-orientation-international-expansion/docview/1322726246/se-2
    Barron, J., & Hollingshead, J. (2004). Brand globally, market locally. Journal of Business Strategy, 25(1), 9–14. https://doi.org/10.1108/02756660410515967
    Bartlett, R. (1994). Symbolic Meanings of Hair in the Middle Ages. Transactions of the Royal Historical Society, 4, 43-60. doi:10.2307/3679214
    Błędzka, D., Gromadzińska, J., & Wąsowicz, W. (2014). Parabens. From environmental studies to human health. Environment International, 67, 27–42. https://doi.org/10.1016/j.envint.2014.02.007
    Bolduc, C., & Shapiro, J. (2001). Hair care products: waving, straightening, conditioning, and coloring. Clinics in Dermatology, 19(4), 431–436. https://doi.org/10.1016/s0738-081x(01)00201-2
    Brown, R. B., & Herring, R. (1995). The role of the manufacturer’s distributor: The case of champion chemicals. Industrial Marketing Management, 24(4), 285–295. https://doi.org/10.1016/0019-8501(95)00002-r
    Cash, T. F. (2001). The psychology of hair loss and its implications for patient care. Clinics in Dermatology, 19(2), 161–166. https://doi.org/10.1016/s0738-081x(00)00127-9
    cosmeticsdesign-europe.com. (2023, February 14). L’Oréal CEO: “Hair care has become the new skin care.” Cosmeticsdesign-Europe.com. https://www.cosmeticsdesign-europe.com/Article/2023/02/14/L-Oreal-CEO-says-hair-care-is-booming-as-consumers-show-interest-in-premium-luxury-products
    Couto, M., & Ferreira, J. J. (2017). Brand Management as an Internationalization Strategy for SME: A Multiple Case Study. Journal of Global Marketing, 30(3), 192–206. https://doi.org/10.1080/08911762.2017.1307477
    Dimitratos, P., Lioukas, S., Ibeh, K. I. N., & Wheeler, C. (2009). Governance Mechanisms of Small and Medium Enterprise International Partner Management. British Journal of Management, 21(3), 754–771. https://doi.org/10.1111/j.1467-8551.2008.00620.x
    DISTRIBUTORS: An International Perspective. (2009). Adhesives & Sealants Industry, 16(4), 16-17. https://www.proquest.com/trade-journals/distributors-international-perspective/docview/232915047/se-2
    Ezell, S. (2022, October 25). The Evolution of Taiwan’s Trade Linkages With the U.S. and Global Economies. Itif.org. https://itif.org/publications/2021/10/25/evolution-taiwan-trade-linkages-us-and-global-economies/
    Fan, Y. (2008, August). Country of origin, branding strategy and internationalisation: the case of Chinese piano companies. Journal of Chinese Economic and Business Studies. https://www.researchgate.net/publication/24085147_Country_of_origin_branding_strategy_and_internationalisation_the_case_of_Chinese_piano_companies
    Friman, M., Gärling, T., Millett, B., Mattsson, J., & Johnston, R. (2002). An analysis of international business-to-business relationships based on the Commitment–Trust theory. Industrial Marketing Management, 31(5), 403–409. https://doi.org/10.1016/s0019-8501(01)00154-7
    Garcia, A. C. M., Ferreira, A. C. G., Silva, L. S. R., da Conceição, V. M., Nogueira, D. A., & Mills, J. (2022). Mindful self-care, self-compassion, and resilience among palliative care providers during the COVID-19 pandemic. Journal of Pain and Symptom Management, 64(1). https://doi.org/10.1016/j.jpainsymman.2022.03.003
    Ghemawat, P. (2001). Distance Still Matters: The Hard Reality of Global Expansion. Harvard Business Review. https://hbr.org/2001/09/distance-still-matters-the-hard-reality-of-global-expansion
    Global Professional Hair Care Market to 2028 - by Product Type, Application and Region - ResearchAndMarkets.com. (2022, March 30). Www.businesswire.com. https://www.businesswire.com/news/home/20220330005712/en/Global-Professional-Hair-Care-Market-to-2028---by-Product-Type-Application-and-Region---ResearchAndMarkets.com
    Gollnhofer, J. F., & Turkina, E. (2015). Cultural distance and entry modes: implications for global expansion strategy. Cross Cultural Management, 22(1), 21-41. https://doi.org/10.1108/CCM-07-2013-0114
    Hejazi, W., & Ma, J. (2011). Gravity, the English language and international business. Multinational Business Review, 19(2), 152–167. https://doi.org/10.1108/15253831111149780
    Holt, D., Quelch, J., & Taylor, E. (2004). How Global Brands Compete.
    Horchover, D. (1991) ‘EC distributor legislation: how to cross the minefield’, Business Marketing Digest, Vol. 16, No. 2, pp.53–60.
    Manning, J. (2010). The Sociology of Hair: Hair Symbolism Among College Students. Social Science Journal, 10, 11.
    Meskó, N., & Bereczkei, T. (2004). Hairstyle as an adaptive means of displaying phenotypic quality. Human Nature, 15, 251-270.
    Mirai Business Research Institute. (October 17, 2022). Online share of physical goods retail in Taiwan in the first half of 2022, by category [Graph]. In Statista. Retrieved March 06, 2023, from https://www.statista.com/statistics/1234660/taiwan-ecommerce-penetration-by-category/
    MOEA (Taiwan). (June 27, 2022). Sales value of shampoo, conditioners, and shaving products in Taiwan from 2011 to 2021 (in billion New Taiwan dollars) [Graph]. In Statista. Retrieved March 06, 2023, from https://www.statista.com/statistics/816819/taiwan-shampoo-conditioners-and-shaving-products-sales-value/
    Rodolfo Vázquez PhD, Professor of Marketing, Víctor Iglesias & Luis Ignacio Álvarez-gonzález (2005) Distribution Channel Relationships: The Conditions and Strategic Outcomes of Cooperation between Manufacturer and Distributor, The International Review of Retail, Distribution and Consumer Research, 15:2, 125-150, DOI: 10.1080/09593960500049241
    Rushton, D.H. (2002). Nutritional factors and hair loss. Clinical and Experimental Dermatology, 27.
    Statista. (October 25, 2022). Share of consumers who use personal care products regularly in Taiwan as of June 2022, by product [Graph]. In Statista. Retrieved March 06, 2023, from https://www.statista.com/forecasts/1358557/taiwan-regularly-used-personal-care-products
    Synnott, A. (1987). Shame and Glory: A Sociology of Hair. The British Journal of Sociology, 38(3), 381–413. https://doi.org/10.2307/590695
    經濟部統計處. (2016, June 30). 產業經濟統計簡訊. 經濟部統計處. https://www.moea.gov.tw/MNS/dos/bulletin/Bulletin.aspx?kind=9&html=1&menu_id=18808&bull_id=2272
    Johnston, D. A., McCutcheon, D. M., Stuart, F. Ian., & Kerwood, H. (2004). Effects of supplier trust on performance of cooperative supplier relationships. Journal of Operations Management, 22(1), 23–38. https://doi.org/10.1016/j.jom.2003.12.001
    Katsikeas, C., Leonidou, L., & Zeriti, A. (2019). Revisiting international marketing strategy in a digital era. International Marketing Review, 37(3), 405–424. https://doi.org/10.1108/imr-02-2019-0080
    Lopes, J. M., Gomes, S., Oliveira, J., & Oliveira, M. (2022). International Open Innovation Strategies of Firms in European Peripheral Regions. Journal of Open Innovation: Technology, Market, and Complexity, 8(1), 7. https://doi.org/10.3390/joitmc8010007
    Lüdemann, S. (2021). Beauty & Personal Care Report 2021 Statista Consumer Market Outlook.
    Lue, A. (2002, December 31). Taiwanese mostly prefer foreign brands - Taipei Times. Www.taipeitimes.com. https://www.taipeitimes.com/News/biz/archives/2002/12/31/0000189278
    Lundqvist, A., Liljander, V., Gummerus, J., & van Riel, A. (2012). The Impact of Storytelling on the Consumer Brand experience: the Case of a firm-originated Story. Journal of Brand Management, 20(4), 283–297. https://doi.org/10.1057/bm.2012.15
    Maguire, L. (2021, April 14). Haircare is beauty’s new booming category. Vogue Business. https://www.voguebusiness.com/beauty/haircare-is-beautys-new-booming-category
    Manship, K. (2023, January 27). Reseller and distribution agreements: UK business guide. Harper James. https://harperjames.co.uk/article/guide-to-reseller-and-distribution-agreements/#section-4
    Molinillo, S., Ekinci, Y., & Japutra, A. (2018). A consumer-based brand performance model for assessing brand success. International Journal of Market Research, 61(1), 93–110. https://doi.org/10.1177/1470785318762990
    Moore, C. M., Fernie, J., & Burt, S. (2000). Brands without boundaries – The internationalisation of the designer retailer’s brand. European Journal of Marketing, 34(8), 919–937. https://doi.org/10.1108/03090560010331414
    Parment, A. (2008). Distribution strategies for volume and premium brands in highly competitive consumer markets. Journal of Retailing and Consumer Services, 15(4), 250–265. https://doi.org/10.1016/j.jretconser.2007.05.006
    Pathak, K., & Akhtar, N. (2019). Hair Care Cosmetics Regulation in Different Countries – A Comparative Study. Applied Clinical Research, Clinical Trials and Regulatory Affairs, 6(1), 34–45. https://doi.org/10.2174/2213476x06666190128150054
    Payan, J. M., Svensson, G., Awuah, G., Andersson, S., & Hair, J. (2010). A “cross‐cultural RELQUAL‐scale” in supplier‐distributor relationships of Sweden and the USA. International Marketing Review, 27(5), 541–561. https://doi.org/10.1108/02651331011076581
    Pyper, K., Doherty, A. M., Gounaris, S., & Wilson, A. (2019). Investigating international strategic brand management and export performance outcomes in the B2B context. International Marketing Review, 37(1), 98–129. https://doi.org/10.1108/imr-02-2019-0087
    Roth, M. S. (1995). The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies. Journal of Marketing Research, 32(2), 163. https://doi.org/10.2307/3152045
    Sacco, A., & Giovanni, P. D. (2019, August 3). A Comparison Between Manufacturer’s Suggested Retail Price and Minimum Advertised Price in a Distribution Channel and the Effect of Competition. Papers.ssrn.com. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3898476
    Schuiling, I., & Kapferer, J.-N. (2004). Executive Insights: Real Differences between Local and International Brands: Strategic Implications for International Marketers. Journal of International Marketing, 12(4), 97–112. https://doi.org/10.1509/jimk.12.4.97.53217
    Strizhakova, Y., Coulter, R. A., & Price, L. L. (2008a). The meanings of branded products: A cross-national scale development and meaning assessment. International Journal of Research in Marketing, 25(2), 82–93. https://doi.org/10.1016/j.ijresmar.2008.01.001
    Strizhakova, Y., Coulter, R. A., & Price, L. L. (2008b). Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries. Journal of International Marketing, 16(4), 57–85. https://doi.org/10.1509/jimk.16.4.57
    Taiwan - Country Commercial Guide. (2022, September 16). International Trade Administration. https://www.trade.gov/country-commercial-guides/taiwan-distribution-and-sales-channels
    臺中市食品藥物安全處‧藥政醫粧組. (2019, June 5). 什麼是化粧品？定義為何？. 臺中市食品藥物安全處. https://www.fds.taichung.gov.tw/1223628/post
    Townsend, J. D., Yeniyurt, S., & Talay, M. B. (2008). Getting to global: An evolutionary perspective of brand expansion in international markets. Journal of International Business Studies, 40(4), 539–558. https://doi.org/10.1057/jibs.2008.87
    Urde, M. (1994). Brand Orientation – A Strategy for Survival. Journal of Consumer Marketing, 11(3), 18–32. https://doi.org/10.1108/07363769410065445
    Wang, L., Iskanius, P., & Kess, P. (2008). The impact of distributors’ HRM on the performance of manufacturer-distributor partnerships. International Journal of Chinese Culture and Management, 1(3), 249. https://doi.org/10.1504/ijccm.2008.019588
    Woodside, A. G., & Baxter, R. (2013). Achieving accuracy, generalization-to-contexts, and complexity in theories of business-to-business decision processes. Industrial Marketing Management, 42(3), 382–393. https://doi.org/10.1016/j.indmarman.2013.02.004
    World Trade Statistical Review. (2022). World Trade Organization. https://www.wto.org/english/res_e/publications_e/wtsr_2022_e.htm
    Zhang, T. J., Tse, S. Y., Wang, D. T., & Gu, F. F. (2021). The effect of distributors’ relationship exploration on relationship quality under market uncertainty. Industrial Marketing Management, 93, 344–355. https://doi.org/10.1016/j.indmarman.2020.12.005
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    110933015
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0110933015
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

    文件中的檔案:

    檔案 大小格式瀏覽次數
    index.html0KbHTML2132檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋