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Title:	半導體解決方案供應商之價值建構與商業模式個案分析 A Case Study on the Value Creation and Business Model Analysis of Solution Provider in Semiconductor Industry
Authors:	李信宏 Lee, Hsin-Hung
Contributors:	邱奕嘉 Chiu, Yi-Chia 李信宏 Lee, Hsin-Hung
Keywords:	半導體微污染控制商業模式九宮格價值建構 Seimconductor Micro-contamination control Buiness Model Canvas Value creation
Date:	2023
Issue Date:	2023-09-01 15:09:48 (UTC+8)
Abstract:	本文研究目的在於分析半導體微污染控制市場的需求和個案公司在該市場中的定位，並評估該公司的價值主張和商業模式。通過市場與商業模式分析，發現半導體行業在人工智慧、5G、物聯網和電動車等應用的推動下持續蓬勃發展，而製程微污染控制成為剛性需求。個案公司作為供應高純度特化材料和微污染控制解決方案的供應商，符合市場需求並取得了可觀的市場份額和高增長率。在價值主張方面，個案公司的最大價值在於提供完整的特化和工程材料產品，協助客戶提升良率。同時公司持續投入研發資源提升產品性能，並通過全球佈局的製造設施和分析實驗室提供優質服務。在商業模式方面，個案公司通過策略合作和併購，不斷強化技術深度和產品完整度，為客戶提供全面的解決方案。個案公司的競爭優勢包括品牌知名度、產品完整性和財務穩健度。然而，市場競爭威脅和全球環境變化是該公司面臨的主要挑戰。此外，除了半導體微污染控制市場外，生命科學領域也被認為是潛力巨大的應用市場。因此個案公司進一步拓展其商業觸角，複製在半導體領域的成功經驗到其他領域，以實現下一波的成長。綜上所述，本研究提供了對個案公司在半導體微污染控制市場中的定位、價值主張和商業模式的全面分析，同時指出了未來面臨的機會和挑戰。 The purpose of this study is to analyze the market demand for semiconductor micro-contamination control and assess the positioning, value proposition, and business model of Company E in that market. Through market and business model analysis, it is found that the semiconductor industry is experiencing robust growth driven by applications such as AI, 5G, IoT, and electric vehicles, with micro-contamination control in semiconductor processes becoming a critical requirement. Company E, as a supplier of high-purity specialized materials and micro-contamination control solutions, meets market demands and has gained significant market share and high growth rates. In terms of value proposition, Company E`s primary value lies in providing a comprehensive portfolio of specialized and engineering materials to enhance yield for customers. Additionally, the company continues to invest in R&D to improve product performance and provides high-quality services through its global manufacturing facilities and analytical laboratories. In terms of the business model, Company E strengthens its technical depth and product completeness through strategic partnerships and acquisitions to provide customers with comprehensive solutions. The company`s competitive advantages include brand recognition, product completeness, and financial stability. However, market competition threats and global environmental changes pose significant challenges. Furthermore, besides the semiconductor micro-contamination control market, the life sciences field is identified as a potential application market with substantial opportunities. Therefore, Company E aims to expand its business scope and replicate its success in the semiconductor industry to other domains to achieve the next wave of growth. In conclusion, this study provides a comprehensive analysis of the positioning, value proposition, and business model of Company E in the semiconductor micro-contamination control market, along with future opportunities and challenges.
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Description:	碩士國立政治大學經營管理碩士學程(EMBA) 110932060
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0110932060
Data Type:	thesis
Appears in Collections:	[Executive Master of Business Administration] Theses

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