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| Title: | 傳統產業邁向數位之路-接班後的組織變革歷程
The Road to the Digital Transformation: A Case Study of the Successor Leading Change |
| Authors: | 張庭維
Chang, Ting-Wei |
| Contributors: | 巫立宇
于卓民
張庭維
Chang, Ting-Wei |
| Keywords: | 數位轉型
接班人
組織變革
Digital transformation
Succession planning
Organization change |
| Date: | 2023 |
| Issue Date: | 2023-09-01 15:04:49 (UTC+8) |
| Abstract: | 受到新冠疫情以及中美貿易戰等因素的影響，改變了人們的工作及消費型態，也加速了企業推動數位轉型的步伐。本研究以一接班人成功推動數位轉型的個案為例，探討影響企業啟動數位轉型的因素、推動數位轉型過程中所面對的困難與解決困難的對策，以及個案公司評估數位轉型的指標，最後，歸納出企業推動數位轉型成功的要素。
透過個案研究分析的結果顯示，影響個案公司啟動數位轉型的因素，內在因素包括：領導人對經營環境的危機感、產品製程改善與創新、數據資料蒐集與成本考量等；外在因素則包括：中美貿易戰爭、新冠疫情所引發的全球分工佈局、顧客消費型態改變與政府法規等，其中，本個案中二代接班人對數位轉型危機的覺察，是此個案公司啟動數位轉型最大的驅動力。個案公司三階段數位轉型的推動過程，所遭遇的問題包括工作流程不明確、員工抗拒、新冠疫情影響生產運作及行銷活動，以及面臨實踐ESG等問題，而個案公司透過溝通、調薪、推動績效考核、透過小型實作計畫創造成功、重塑企業文化、教育訓練與塑造健康安全職場等方法，克服推動時的難題。而個案公司領導者與員工提出可以用來評估數位轉型成功的指標涵括了財務、流程、員工成長與創新、創新及企業發展能耐等面向的指標，最後，透過個案分析，歸納出個案公司轉型成功的因素，期望所提出的研究結論，可以提供給想要推動數位轉型，但又不知如何推動的企業參考，以提供實務的貢獻。
Coronavirus and US-China trade war have been hurt the global economy and business development. They also changed people’s work style and consumer behaviors and faster the enterprises to promote the digital transformation. By take a case of successor successfully promoted digital transformation, we investigated what the drivers of digital transformation, what were the difficulties encountered and how to deal with these difficulties in the transformation process and how to evaluate the performance of digital transformation. And we also summarized the key factors for enterprise to promote the success of digital transformation, hope to provide our practical contributions.
The results of the case study analysis show that the factors affecting the case company‘s initiation of digital transformation include internal factors such as leaders’ sense of crisis about the business environment, product process improvement and innovation, data collection and cost considerations; external factors include US-China trade war, global division of labor caused by COVID-19 pandemic, changes in customer consumption patterns and government regulations. Among them, the second-generation successor‘s awareness of digital transformation crisis is the biggest driving force for this case company to initiate digital transformation. The problems encountered in promoting the three-stage digital transformation process of the case company include unclear work processes, employee resistance, production operations and marketing activities affected by COVID-19 pandemic, and facing ESG issues. The case company overcomes difficulties during promotion through communication, salary adjustment, promotion of performance appraisal, creation of successful small-scale implementation projects, reshaping corporate culture, education and training and shaping a healthy and safe workplace. The indicators proposed by leaders and employees of the case company for evaluating successful digital transformation include financial indicators, process indicators, employee growth and innovation indicators, innovation and corporate development capabilities. Finally, through case analysis, it summarizes the factors for successful corporate transformation. It is expected that the research conclusions proposed can provide practical contributions to enterprises that want to promote digital transformation but do not know how to promote it.” |
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| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
107932111 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0107932111 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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