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| Title: | 雙元組織影響平台表現
How organizational ambidexterity strategy affect platform performance |
| Authors: | 張莉敏
Chang, Li-Min |
| Contributors: | 邱奕嘉
Chiu, Yi-Chia
張莉敏
Chang, Li-Min |
| Keywords: | 平台生態
網路效應
多棲策略
雙元組織
Platform ecosystem
network effect
multi-homing
ambidexterity |
| Date: | 2023 |
| Issue Date: | 2023-09-01 14:49:01 (UTC+8) |
| Abstract: | 隨著智慧型行動裝置的問世，手機已成為民眾日常必備之裝置，而跟隨手機而起的應用產式產業，亦大幅影響著人們的生活，伴隨智慧型裝置而起的新興平台商業模式，如雨後春筍般發生，延伸而出的網路效應 (Network Effect) 等相關理論，相繼成為學術與實務界研究之熱門課題。
環顧先前文獻，多是從平台主角度出發進行平台的討論，對於參與平台的企業本身，以及其運營策略之探討，卻甚少著墨，亦缺乏實證研究支持。因此，本研究嘗試以平台多棲策略（Multihoming）所闡述之企業進入平台的策略考量，並結合雙元組織理論（Ambidexterity），發現應用程式開發商企業在面臨經營決策時，探索（Exploration）策略，對應用程式開發商企業的多棲策略與最終績效表現之間，存在著顯著的中介效果。此發現不僅補強過往的研究對於應用程式產業的較少著墨，更深入探究兩種理論之間的關聯性，在促進對話的同時，亦能有益於對未來參與平台的開發商企業運營與策略選擇上之參考。
With the advent of smart mobile devices, emerging platform business models have proliferated. The network effect and related theories have become popular topics of research in both academic and practical fields.
However, upon reviewing previous literature, it is evident that most discussions have focused on the platform perspective, with little emphasis on the participating businesses themselves and their operational strategies. Furthermore, empirical research supporting these discussions is lacking. Therefore, this study attempts to explore the strategic considerations of enterprises entering platforms through the lens of multi-homing strategies. By integrating the theory of ambidexterity, it investigates the mediating effects of exploration and exploitation that may arise during business decision-making. Through a dialogue between these two theories, the study aims to further explore their interrelationships and provide valuable insights for future enterprise operations and strategic decision-making. |
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| Description: | 碩士
國立政治大學
科技管理與智慧財產研究所
107364105 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0107364105 |
| Data Type: | thesis |
| Appears in Collections: | [科技管理與智慧財產研究所] 學位論文
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