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    题名: 產品生命週期價值與作業價值管理(AVM) 結合—以P通路代理商為例
    Integration between Product Life Cycle Value and Activity Value Management－A Case Study of P Channel Agent
    作者: 李紹瑄
    Li, Shao-Syuang
    贡献者: 黃政仁
    Huang, Cheng-Jen
    李紹瑄
    Li, Shao-Syuang
    关键词: 產品生命週期價值
    作業價值管理
    資源配置
    產品管理
    Product Life Cycle Value
    Activity Value Management
    Product Management
    Resource Allocation
    日期: 2023
    上传时间: 2023-09-01 14:41:36 (UTC+8)
    摘要: 企業透過提供產品及服務獲利，並希望藉由有效的產品策略及管理最大化企業利潤，然而究竟一項產品可以存活多久，於其整個生命週期中，又可以為企業創造多少利潤呢？由於還未有專家學者深入瞭解此一領域，本研究旨在探索產品生命週期價值之估算方式，並藉由與作業價值管理（Activity Value Management, AVM）相結合，運用AVM所產出之產品利潤資訊，作為估算產品生命週期價值之基礎。而透過瞭解產品生命週期及其價值，管理階層可以知道各產品之發展潛力及未來價值，並運用更宏觀的視野，針對產品管理及資源配置上作出更適當之決策。
    通路代理商作為行銷通路之中間商，致力於將上游製造商之產品引入下游通路，然而一般的通路代理商擁有眾多上游製造商，並代理多樣化之產品，在資源有限的情況下，通路代理商必須將資源配置於正確的地方，才得以擴大利潤，創造企業價值。因此，本研究以國內一知名通路代理商為研究對象，以通路代理商之角度，瞭解其代理產品及自有產品的生命週期長度及價值。同時，針對生命週期價值較高之產品，結合通路周圍之人口統計變數，瞭解影響此類產品之人口特徵，藉此提升管理資訊之使用效益。
    Companies generate revenue by offering products and services and aim to maximize their profits through effective product strategies and management. However, it is crucial to determine the duration of a product`s lifecycle and its potential profit generation throughout that period. As there is limited expertise and scholarly research in this field, this study seeks to explore the estimation of product lifecycle value by integrating Activity Value Management (AVM) with product information generated through AVM. By comprehending the length and value of a product`s lifecycle, management can gain insights into the development potential and future value of each product. This, in turn, enables them to make more informed decisions regarding product management and resource allocation, taking a macroscopic view.
    Within the marketing channel, channel agents play a vital role as intermediaries responsible for facilitating the movement of products from manufacturers to the downstream channel. Typically, a channel agent represents multiple upstream manufacturers and a diverse range of products. Therefore, this research focuses on a prominent domestic channel agent to examine the lifespan and value of the products they represent and own from the channel agent`s perspective. Additionally, for products with higher lifecycle value, the study combines demographic variables within the channel to understand the demographic characteristics that influence these products. This information can enhance the effectiveness of management information utilization.
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    描述: 碩士
    國立政治大學
    會計學系
    110353107
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0110353107
    数据类型: thesis
    显示于类别:[會計學系] 學位論文

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