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    Title: 新創企業與大型企業之 ESG 價值共創 -以陽光伏特家為個案研究
    Value Cocreation of ESG between Startup and Large Firm: Case Study of Sunnyfounder
    Authors: 蔡宜臻
    Tsai, Yi-Chen
    Contributors: 鄭至甫
    蔡宜臻
    Tsai, Yi-Chen
    Keywords: 綠能新創
    企業合作
    價值共創
    Cooperation
    Green Energy
    Value Co-Creation
    Startups
    Date: 2023
    Issue Date: 2023-08-02 14:13:28 (UTC+8)
    Abstract: 隨著全球氣候變遷、疫情和戰爭等影響，社會與環境議題已成為全球關注的焦點，各產業也開始重新定義ESG並納入營運決策。台灣政府呼籲企業邁向2050淨零碳排為目標，並要求管控供應鏈碳足跡、降低碳排放，透過自己創能、購買再生能源或是憑證降低使用灰電比例，以減少溫室氣體排放。台灣政府為了培育本國成為亞洲新創資本匯聚中心，推出許多綠能相關的創新創業計劃，而在所有再生能源產業中，又以太陽光電最為成熟，此外，2019年台灣電業法修法後，私人企業也能申請再生能源售電業執照，與台電一同販售綠電給消費者，促進再生能源發展和永續發展的進程。
    過去有關ESG的學術研究主要探討綠能風潮對企業的影響、企業營運績效與ESG投入的關聯性等，此外，從這幾年台灣企業的現象中，可以發現許多大型企業與綠能新創合作來達到個公司的永續目標，而過去的學術研究中，也較少探討綠能相關新創的合作價值變化。為了結合國際ESG趨勢以及台灣新創趨勢，本研究透過「新創與大型企業的ESG合作過程所共創的價值為何？」來分析合作的契機、互動模式、風險控管，以及盤點其利害關係人是否有價值上的創造。
    本研究透過一間綠能新創與一間大型企業的三次合作歷程，來探討雙方在合作上的契機、合作歷程及價值上的轉變，發現在合作條件上，綠能新創會透過評估大型企業的永續形象、人脈影響力來尋找合作夥伴，而大型企業則是重視綠能新創的創新度、國際視野、議題發酵度；在合作過程中，本研究透過Prahalad和Ramaswamy所提出的價值共創四大要素來檢視雙方的合作歷程，發現在該共創模式下，會格外重視與公部門的溝通及人脈，以及對先行者專案的風險評估；最後，在訪談過程中，發現專案進行中最大的風險及變數之一就是公部門與利害關係人，故綠能新創與大型企業需要具備良好的應變能力，因為隨著法規的調整，雙方的合作模式會進行轉變，並帶動更多的利害關係人共同提升價值。
    綠能新創希望透過合作來提高名聲、信任度，而大型企業則透過合作來達到自己的永續目標，為了符合國際趨勢，未來這樣的合作案會越來越多，本研究填補了在綠能新創與大型企業合作領域的研究空白，並提供未來ESG新創團隊與大型企業在合作時可參考的管理決策方針。
    With the impact of global climate change, epidemics and wars, social and environmental issues have become the focus of global attention, and industries are beginning to redefine ESG and incorporate it into operational decisions. The Taiwanese government has called on companies to move towards a net zero carbon emissions target of 2050 and has asked them to control the carbon footprint of their supply chain, reduce carbon emissions, and reduce greenhouse gas emissions by generating their own energy, purchasing renewable energy, or reducing the proportion of gray power use through certificates. In addition, after the amendment of the Taiwan Electricity Law in 2019, private companies will be able to apply for renewable energy sales licenses and sell green electricity to consumers together with Taipower, promoting the development of renewable energy and sustainable development.
    In the past, academic studies on ESG have mainly explored the impact of the green energy trend on companies, the correlation between corporate operational performance and ESG investment, etc. In addition, from the phenomenon of Taiwanese companies in the past few years, it can be found that many large companies have cooperated with green energy start-ups to achieve their individual sustainability goals. In order to combine international ESG trends with Taiwan`s new venture trends, this study analyzes the opportunities, interactions, and risk management of the collaboration through the main question: What is the value created by the collaboration process between ESG startups and large firms?
    This study examines the opportunities, process, and value changes in the collaboration between a green start-up and a large firm through their three collaborative experiences. In the process of cooperation, this study examined the process through the four elements of value co-creation proposed by Prahalad and Ramaswamy, and found that under this co-creation model, special attention is paid to communication and networking with public departments, as well as risk assessment of previous projects. This study found that two of the biggest risks and variables in the project are the public sector and stakeholders. Therefore, start-ups and large corporations need to be able to respond well to changes in regulations, which will lead to a change in the mode of cooperation between the two sides, and bring more stakeholders together to enhance value.
    Green Start-ups hope to enhance their reputation and trust through cooperation, while large enterprises achieve their sustainability goals through cooperation. This study fills a research gap in the field of cooperation between ESG start-ups and large firms, and provides management decision guidelines for future cooperation between ESG start-up teams and large corporations.
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    Description: 碩士
    國立政治大學
    科技管理與智慧財產研究所
    110364129
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0110364129
    Data Type: thesis
    Appears in Collections:[Graduate Institute of TIPM] Theses

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