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| Title: | 探討網路社群參與者的情緒表達與資訊搜尋行為 - 以 YouTube 育兒社群為研究個案
Online Community Participants’ Emotion and Information Seeking Behaviour: A YouTube-based Parenting Communit |
| Authors: | 林家瑜
Lin, Chia-Yu |
| Contributors: | 李怡慧
Lee, Yi-Hui
林家瑜
Lin, Chia-Yu |
| Keywords: | 線上社群
社會支持
情緒
資訊搜尋行為
語意分析
社會網絡分析
Online community
Social support
Emotions
Information seeking behaviour
Sentiment analysis
Social network analysis |
| Date: | 2023 |
| Issue Date: | 2023-08-02 14:05:32 (UTC+8) |
| Abstract: | 現有學術研究對線上社群的社會支持有諸多的討論，其中又以情感支持及資訊支持最為廣泛及重要。然而，若線上社群只有單一提供情感的抒發或知識，則無法促成現今線上社群的重要性與效益。因此，本研究認為有其必要進一步探究，線上社群參與者所尋求的情感支持與資訊支持如何交織，以促成社會支持。具體來說，在參與者是如何在社群中表露情緒，同時尋求資訊。本研究以一個 YouTube線上育兒社群為例，探討父母所表露的五種情緒–愛、悲傷、恐懼、生氣及倦怠，及兩種資訊搜尋行為–明確的資訊搜尋行為及有意識的資訊搜尋行為是否相關，若是，又如何相關。本研究從 YouTube 影片下方蒐集了 13,071 筆留言，使用卡方檢定檢視留言中情緒與資訊搜尋行為的關係，其中透過語意分析將留言分類為五種情緒及兩種資訊搜尋行為。同時，本研究使用社會網絡分析呈現情緒字詞與資訊主題之間的關聯，來呈現父母尋求的資訊以及伴隨的情緒。更區分在情緒張力較大的 COVID-19 主題下，父母的情緒與資訊搜尋行為之間的關係是否改變。本研究有三個主要發現，第一，情緒與資訊搜尋行為呈現顯著相關，且父母最常在線上社群中表露的情緒是恐懼，伴隨著明確的資訊搜尋行為。第二，從社會網絡分析的結果發現，當父母表達恐懼的感受時，往往一併尋求COVID-19、基本症狀，以及疾病相關的資訊。最後，父母在經歷社會氛圍較為緊張的COVID-19事件下，他們所表達的情緒與資訊搜尋行為也呈現顯著的關聯。在學術貢獻上，本研究澄清了情緒與資訊搜尋行為之間的關係，且對不同的情緒在兩種資訊搜尋行為上的展現有更深入的認識。在實務貢獻上，本研究綜合了文獻、LIWC工具及本研究的人工文本分析，整理出父母五種情緒的情緒詞典，有助於日後情緒詞典的研究。本研究也提供社群經營者及父母更加瞭解育兒時主要尋求的資訊及伴隨的情緒。
The importance of online communities (OCs) in providing participants’ emotional support and health knowledge has been evident in the literature. However, the question how such emotional support and information support intertwine to
contribute the emergence of social support in OCs remains unclear. To fulfill the research gap, the study investigated the relations between emotion and information seeking behaviour (ISB) in an open communal context. To do so, the researcher analysed 13,071 posts in a YouTube-based parenthood OC by conducting semantic analysis. Five forms of emotions (i.e., love, sadness, fear, anger, and burnout) that parents often experienced were examined. Two types of ISB, i.e., formalised and conscious, were investigated in relation to these emotions. This study used chi-square test to examine the relations between emotions and ISB. To gain an in-depth understanding for how emotions and ISBs were exactly expressed, sentiment analysis was adopted. Further, social network analysis was conducted to reveal the relationship between emotional expressions and information topics. In addition, this study explored whether the relation between emotion and ISB was different under the intense emotional context, i.e., COVID-19 theme. This study revealed three findings. First, there was significant relation between emotion and ISB. “Fear” is the most common emotions expressed by parents in this OC, accompanied by formalised ISB. Second, parents often experience fear when seeking information on COVID-19, basic symptoms, and sever diseases. Third, under the intense emotional context of the COVID-19 pandemic, there was a significant relationship between emotion and ISB. This study made both theoretical and practical contributions. First, this study clarified the relation between emotion and ISB, and further explored the different types of ISBs across five emotions. With regard to the practical contributions, this study suggested OC practitioners with a better understanding of the information and emotions that are most sought after and expressed when parents face parenting challenges so that they can provide even better service to the public. |
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| Description: | 碩士
國立政治大學
資訊管理學系
110356029 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0110356029 |
| Data Type: | thesis |
| Appears in Collections: | [資訊管理學系] 學位論文
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