政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/146491

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/146491

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题名:	智能型健康餐食服務的商業計劃 Business plan for a Smart Healthy Food Service
作者:	李良傑 Jit, Nicholas Sylvester Lee Liang
贡献者:	尚孝純 Shang, Shari 李良傑 Nicholas Sylvester Lee Liang Jit
关键词:	保健品健康食品 Health ware Healthy Food
日期:	2023
上传时间:	2023-08-02 13:44:58 (UTC+8)
摘要:	Health.ware. a health focused food company based in Kuala Lumpur, Malaysia. The purpose of this business is to address the rising issues of obesity and non-communicable diseases by providing personalized and nutritious food solutions inspired by Malaysian cuisine. Thus, our products include different range of foods from inspired Malaysia cuisine, healthy bar, guilt-free snacks and personalised meal. Health.ware vision is to promote healthy lifestyle and empower Malaysians to make informed dietary choices and align with the government agenda on committing to a Healthy lifestyle. Through a range of flavour-packed meals that are nutritionally balanced, convenient and affordable to catered for young adults that are seeking to maintain a healthy lifestyle to their personal goals and needs such as bulking, diet and healthcare. Health.ware will be leveraging technology and artificial intelligence; we ensure efficient operations and high-quality service to provide values to our customer not just in the food but also a unique experience. Hence, we would also be focusing on our product quality by a strict operational process and quality control to ensure our customer are able to enjoy a safe and quality meal. Additionally, we offer both dine-in, take-away and subscription plans allowing customers to customize their orders based on their preferences and dietary goal. With a strong market opportunity and a well-planned strategy, Health.ware gain several first-mover advantages to revolutionize the healthy food sector.
參考文獻:	(Malaysia 2019). NHMS2019. Non-Communicable diseases, healthcare demand and health literacy. Retrieve from https://iptk.moh.gov.my/images/technical_report/2020/FactSheet_BI_AUG2020.pdf Obesity and Overweight. (2021, June 9). Retrieved from World Health Organization: https://www.who.int/news-room/fact-sheets/detail/obesity-and-overweight Market Research, D. B. (2022, July 12). Health and Wellness Food Market Size, Share, Growth & Trends Analysis Report, Competitive Landscape and market is growing at a CAGR of 9.3% by 2029. GlobeNewswire News Room. https://www.globenewswire.com/en/news-release/2022/07/12/2478255/0/en/Health-and-Wellness-Food-Market-Size-Share-Growth-Trends-Analysis-Report-Competitive-Landscape-and-market-is-growing-at-a-CAGR-of-9-3-by-2029.html (Khaw et al., 2022) Khaw, W. F., Nasaruddin, N. H., Alias, N., Chan, Y. M., Tan, L., Cheong, S. M., Ganapathy, S. S., Mohd Yusoff, M. F., & Yong, H. Y. (2022, October 4). Socio-demographic factors and healthy lifestyle behaviours among Malaysian adults: National Health and Morbidity Survey 2019 - Scientific Reports. Nature. https://doi.org/10.1038/s41598-022-20511-1 (Majority of Malaysian Consumers Want Healthy Foods but Cost Is a Deterrent, 2019) Majority of Malaysian consumers want healthy foods but cost is a deterrent. (2019, May 16). https://www.igd.com/articles/article-viewer/t/majority-of-malaysian-consumers-want-healthy-foods-but-cost-is-a-deterrent/i/21620 (Gazi, 2020). Gazi, F. (2020, July 21). Malaysians May Be Health Conscious, But There’s Still A Lot Of Work To Be Done. iMoney Malaysia. https://www.imoney.my/articles/malaysians-may-be-health-conscious-but-theres-still-a-lot-of-work-to-be-done (Taking Health Matters to Heart, 2022). Taking health matters to heart. (2022, January 28). The Star. https://www.thestar.com.my/news/nation/2022/01/28/taking-health-matters-to-heart (Health Risks, 2012). Health Risks. (2012, October 21). Obesity Prevention Source. https://www.hsph.harvard.edu/obesity-prevention-source/obesity-consequences/health-effects/ (Weaning People off Tasty Junk Food Onto Bland Healthy Diets Is No Piece of Cake \| MalaysiaNow, 2021). Weaning people off tasty junk food onto bland healthy diets is no piece of cake MalaysiaNow. (2021, March 7). MalaysiaNow. https://www.malaysianow.com/news/2021/03/07/weaning-people-off-tasty-junk-food-onto-bland-healthy-diets-is-no-easy-task (Thavabalan, 2016). Thavabalan, D. (2016, June 26). Why is it so difficult to eat healthy in Malaysia?! CILISOS - Current Issues Tambah Pedas! https://cilisos.my/why-is-it-so-difficult-to-eat-healthy-in-malaysia/ (Malaysians Are the 8th Largest Sugar Consumers in the World – Consumers Association Penang, 2011). Malaysians are the 8th largest sugar consumers in the world – Consumers Association Penang. (2011, March 26). Malaysians Are the 8th Largest Sugar Consumers in the World – Consumers Association Penang. https://consumer.org.my/malaysians-are-the-8th-largest-sugar-consumers-in-the-world/ (Healthier Foods Three Times More Expensive Than Unhealthy Options, 2021). Healthier foods three times more expensive than unhealthy options. (2021, July 7). New Food Magazine. https://www.newfoodmagazine.com/news/152402/broken-plate-report-2021/ (Non Communicable Diseases, 2022). Non communicable diseases. (2022, September 16). Noncommunicable Diseases. https://www.who.int/news-room/fact-sheets/detail/noncommunicable-diseases#:~:text=Noncommunicable%20diseases%20(NCDs)%20kill%2041,%2D%20and%20middle%2Dincome%20countries. Benedict, B. (n.d.). Where is Malaysia’s national dish? Where Is Malaysia’s National Dish? - BBC Travel. https://www.bbc.com/travel/article/20191111-where-is-malaysias-national-dish 7.1 Recipe reference Leong, S. (n.d.). Nasi lemak recipe \| BBC Good Food. Nasi Lemak Recipe \| BBC Good Food. https://www.bbcgoodfood.com/recipes/nasi-lemak Talks, H. F. (2023, May 5). Healthy Nasi Kerabu Recipe \| Honest Food Talks. Honest Food Talks. https://www.honestfoodtalks.com/nasi-kerabu-recipe/ Collins, C. (n.d.). Prawn laksa curry bowl recipe \| BBC Good Food. Prawn Laksa Curry Bowl Recipe \| BBC Good Food. https://www.bbcgoodfood.com/recipes/prawn-laksa-curry-bowl team, G. F. (n.d.). Chinese poached chicken & rice recipe \| BBC Good Food. Chinese Poached Chicken & Rice Recipe \| BBC Good Food. https://www.bbcgoodfood.com/recipes/chinese-poached-chicken-rice Calories in 100 g of Beef Rendang and Nutrition Facts. (n.d.). Calories in 100 G of Beef Rendang and Nutrition Facts. https://www.fatsecret.com.au/calories-nutrition/generic/beef-rendang?portionid=5737373&portionamount=100.000 Nasi Briyani Calories, Carbs & Nutrition Facts \| MyFitnessPal. (n.d.). Nasi Briyani Calories, Carbs & Nutrition Facts \| MyFitnessPal. https://www.myfitnesspal.com/food/calories/nasi-briyani-2290887288 Satay Calories, Carbs & Nutrition Facts \| MyFitnessPal. (n.d.). Satay Calories, Carbs & Nutrition Facts \| MyFitnessPal. https://www.myfitnesspal.com/food/calories/satay-223717241 Hornby, J. (n.d.). Easy paella recipe \| BBC Good Food. Easy Paella Recipe \| BBC Good Food. https://www.bbcgoodfood.com/recipes/easy-paella Buenfeld, S. (n.d.). Chicken satay salad recipe \| BBC Good Food. Chicken Satay Salad Recipe \| BBC Good Food. https://www.bbcgoodfood.com/recipes/chicken-satay-salad Wicks, J. (n.d.). High protein breakfast recipe \| BBC Good Food. High Protein Breakfast Recipe \| BBC Good Food. https://www.bbcgoodfood.com/recipes/high-protein-breakfast – Performance nutritionist, J. C. (n.d.). Chicken meatballs with quinoa & curried cauliflower recipe \| BBC Good Food. Chicken Meatballs With Quinoa & Curried Cauliflower Recipe \| BBC Good Food. https://www.bbcgoodfood.com/recipes/chicken-meatballs-quinoa-curried-cauliflower Healthy Thai green chicken curry recipe. (n.d.). BBC Food. https://www.bbc.co.uk/food/recipes/healthy_thai_green_76716 team, G. F. (n.d.). Healthy pasta primavera recipe \| BBC Good Food. Healthy Pasta Primavera Recipe \| BBC Good Food. https://www.bbcgoodfood.com/recipes/healthy-pasta-primavera team, G. F. (n.d.). Thai salmon kebabs with sweet chilli & lime dip recipe \| BBC Good Food. Thai Salmon Kebabs With Sweet Chilli & Lime Dip Recipe \| BBC Good Food. https://www.bbcgoodfood.com/recipes/thai-salmon-kebabs-sweet-chilli-lime-dip
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 110933042
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0110933042
数据类型:	thesis
显示于类别:	[國際經營管理英語碩士學程IMBA] 學位論文

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