政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/146445

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/146445

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政大典藏 > College of Commerce > MBA Program > Theses > Item 140.119/146445

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/146445

Title:	台商在中國精密光學模具產業之經營策略 The Business Strategy of A Taiwanese Firm in the Optical Mold Industry in China.
Authors:	謝詠晴 Hsieh, Yung-Ching
Contributors:	黃國峯傅浚映 Huang, Kuo-Feng Fu, Jyun-Ying 謝詠晴 Hsieh, Yung-Ching
Keywords:	策略形態分析法五力分析競爭優勢 Strategic pattern analysis Five forces analysis Competitive advantage
Date:	2023
Issue Date:	2023-08-02 13:35:47 (UTC+8)
Abstract:	本研究主要探討精密光學模具產業的產業環境特殊性與在該產業中持續發展之廠商所具備之競爭優勢。由於科技的進步和人們對於智慧型手機和汽車駕駛輔助系統的需求日益增長，精密光學模具產業正在不斷發展並優化產品以滿足消費者的需求。本研究分析了 X 公司所處的產業環境以及其獨特的競爭優勢，並試圖回答 X 公司所處的精密光學模具產業環境有什麼特殊性、以及發覺 X 公司具有什麼樣的競爭優勢，使其能夠面對市場競爭環境。在分析的過程中，我們將司徒達賢的策略形態分析法和 Michael Porter 的五力分析方法作為主要的研究工具。透過這些方法，我們可以更深入地理解 X 公司的策略形態和競爭環境，以及其在光學模具產業中的定位。此外，我們也將透過次級資料分析和訪談來收集資訊，以獲得對於產業和公司的深度了解。本研究的目的在於提供光學模具產業中的企業家以及決策者對於該產業的更多見解和理解，透過本研究更深入理解精密光學模具產業的競爭環境以及 X 公司在該產業中的策略與成功因素，期望這些發現有助於其他在同產業中的廠商或潛在的創業者認識產業環境與市場機會，並制定出適合自己的策略。 This research primarily investigates the industry environment specificity and competitive advantages of continual developing firms within the precision optical mold industry. Owing to the advancement of technology and growing demand for smart phones and car driver assistance systems, the precision optical mold industry is constantly developing and optimizing its products to meet consumer needs. This study analyzes the industry environment in which Company X operates and its unique competitive advantages, attempting to answer what specificities exist in the precision optical mold industry environment where Company X operates and what competitive advantages Company X has to face the competitive market environment. During the analysis, the Strategic Pattern Analysis and Michael Porter`s Five Forces Analysis were used as the primary research tools. Through these methods, we can gain a deeper understanding of the strategic types and competitive environment of company X, as well as its positioning in the optical mold industry. Additionally, we will collect information through secondary data analysis and interviews for an in- depth understanding of the industry and company. The purpose of this research is to provide entrepreneurs and decision-makers in the optical mold industry with more insights and understanding of this industry. By gaining a deeper understanding of the competitive environment of the precision optical mold industry and the strategies and success factors of company X in this industry through this research, hoping these findings will help other manufacturers or potential entrepreneurs in the same industry recognize the industry environment and market opportunities and formulate strategies suitable for themselves.
Reference:	朱文榮(2014)，打造模具企業的核心競爭力，上海企業，第 01 期，頁 67-69。林政賢(2020)，2020 全球智慧型手機發展趨勢，光連 : 光電產業及技術情報，頁 40-44。林然(2020)，光學鏡頭:智能手機攝像頭升級帶動產業起飛，股市動態分析，第 15 期，頁 52。袁巨龍、張飛虎、戴一帆、康仁科、楊輝、呂冰海(2010)，超精密加工領域科學技術發展研究，機械工程學報，第 46 卷第 15 期，頁 161-177。許巍耀、郭慶祥、陳峰志(2006)，超精密加工技術，科儀新知，第 27 卷第 4期，頁 72。黃建林(2019)，中國模具制造業現狀及發展趨勢，現代制造技術與裝備，第四期，頁 1-6。楊瑞雯(2017)，台灣模具市場供需現況，機械工業雜誌，第 417 期，頁 6-14。韓在偉、楊建生(2017)，我國模具標準化工作現狀與發展趨勢，中國管理信息化，第 20 卷第 12 期頁 81-82。 Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press. 司徒達賢，2017。策略管理新論:觀念架構與分析方法，第三版。台北:智勝文化。劉美鈴，2012，台灣精密光學元件產業之競爭力研究，國立交通大學管理學院科技管理學程碩士論文。簡永順，2010，外資藥廠在台灣經營策略之研究-以某藥廠為個案公司探討，逢甲大學經營管理碩士在職專班論文。許勝淵，2005，產業聚落遷徙之結構變遷分析:以台灣模具產業為例，國立中興大學企業管理學系碩士班論文。舜宇光學 2021 年報，2022， https://www.sunnyoptical.com/webfile/temps/202204381344433.pdf 舜宇光學 2022 年報，2023， https://www.sunnyoptical.com/webfile/temps/202304311472559064.pdf 江泰傑，2020，〈分析〉一文看懂:鏡頭產業「供、需端」發展鉅亨網，2023 年5 月 7 日，取自鉅亨網線上全文網頁: https://news.cnyes.com/news/id/4435305 工業技術研究院，2023，台灣區模具工業同業公會簡介說明，2023 年 6 月 24日，取自工業技術研究院網頁: https://www.itri.org.tw/ListStyle.aspx?DisplayStyle=01_content&SiteID=1& MmmID=1036461235706027373&MGID=1036672101107060370 許曉嘉，2020，模具技術領先，台灣光學鏡頭仍有優勢，2023 年 6 月 22 日，取自 MoneyDJ 理財網新聞線上網頁: https://www.moneydj.com//KMDJ/News/NewsViewer.aspx?a=af1b7aba- 22dd-41c3-99bd-847f8a53932f
Description:	碩士國立政治大學企業管理研究所(MBA學位學程) 110363076
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0110363076
Data Type:	thesis
Appears in Collections:	[MBA Program] Theses

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