政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/146439

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/146439

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | 全文筆數/總筆數 : 113451/144438 (79%)
造訪人次 : 51289937 線上人數 : 867

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

搜尋範圍

查詢小技巧：

您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果

若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料

進階搜尋

主頁 ‧ 登入 ‧ 上傳 ‧ 說明 ‧ 關於政大典藏 ‧ 管理

到手機版

政大機構典藏 > 商學院 > 企業管理研究所（MBA學位學程） > 學位論文 > Item 140.119/146439

請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/146439

題名:	咖啡豆烘焙工廠策略轉型關鍵因素 -以謝爸爸手工咖啡工作室為例 Strategic transformation for value-added coffee bean products companies -Case evidence from Mr. Hsieh coffee workshop
作者:	徐憶文 Hsu, I-Wen
貢獻者:	陳立民 Chen, Li-Ming 徐憶文 Hsu, I-Wen
關鍵詞:	策略轉型咖啡工作室資源基礎理論價值鏈升級自然資源基礎理論 Nature-Resource Based View Strategic transformation Coffee workshop Resource-Based Theory Value Chain upgrading
日期:	2023
上傳時間:	2023-08-02 13:34:41 (UTC+8)
摘要:	台灣咖啡市場蓬勃發展中，台灣消費者對於咖啡需求高，咖啡供給市場也同樣競爭激烈。近幾年，以品牌為賣點的Flash Coffee進軍兩年後，便決定退出台灣市場、主打口味的精品手沖咖啡店崛起，卻難以擴大規模。台灣咖啡市場不僅是品牌需要吸引人，口味也是決戰咖啡市場的重要點。基於以上動機，本研究選定以口味技術為基礎的個案公司，透過資源基礎理論分析策略之架構，盤點企業資源與資源屬性，確認其策略轉型與綠色策略、需具備的競爭優勢資源並透過價值鏈活動總結、給予個案公司升級資源與策略可行性之建議。本研究發現，謝爸爸手工咖啡工作室若要成功轉型，其關鍵因素的價值鏈活動集中於企業基礎制度與研發技術活動，此兩項活動均擁有可行性高的策略活動，並包含較多長期競爭優勢資源；長期活動中也包含綠色策略與超越綠色策略，印證自然基礎假說下，企業投入資源於綠色與超越綠色策略，可提高公司績效外，也可幫助公司達到細分市場，創造競爭優勢。 The coffee market in Taiwan is booming, with high demand for coffee from Taiwanese consumers and fierce competition in the coffee supply market. In recent years, Flash Coffee has decided to withdraw from the Taiwan market after two years of branding, and the rise of boutique pour over coffee shops that focus on taste has made it difficult to expand the scale. The Taiwan coffee market is not only about brand attraction, but also about taste, which is an important point in the battle for the coffee market. Based on the above motivation, this study selected a case company based on taste technology,analyzed the strategy framework through the theoretical basis of resource base, inventoried the resources and resource attributes of the company, and confirmed whether its transformation strategy and green strategy used resources with competitive advantage. This study found that if Mr. Hsieh coffee workshop want to do successful for transformation, The key factories are the value chain activities need to focus on firm infrastructure and technology development. Both of the activities include high successful opportunities strategy activities and more advantage long-tern resource. It also includes green and beyond green strategies. We also can find case evidence that company involve resource in Green and Beyond greening strategy can improve the performance for running the company. Besides, it also can help Mr.Hsieh Workshop to do market segments and make competitive advantages.
參考文獻:	Armistead, C.G. & Clark, G.1993. Resource Activity Mapping: The Value Chain in Service Operations Strategy. Service Industries Journal,13(4):221-239. Barney, J.B. 1991. Firm resources and sustained competitive advantage. Journal of Management,17 (1):99-120. Barney, Wright, M., & Ketchen, D. 2001. The resource-based view of the firm: Ten years after. Journal of Management, 27(6):625-641. Brown, L. 1997. Competitive Marketing Strategy. elson. Barney, J.B. 2001. Is the resource-based “view” a useful perspective for strategic management research? Yes. Academy of Management Review, 26(1):41–56. Brulhart, F, Gherra, S & Marais, M. 2017. Are environmental strategies profitable for companies? The key role of natural competences from a resource-based view. Management Decision, 55(10):2126-2148. Chetty, S. (1996). The case study method for research in small-and medium-sized firms. International Small Business Journal, 15(1):73-85. Cachia, M. & Millward, L. 2011. The telephone medium and semistructured interviews: a complementary fit. Qualitative Research in Organizations and Management, 6(3): 265-277. Chatzoglou, P, Chatzoudes, D, Sarigiannidis, L. & Theriou, G. 2018. The role of firm-specific factors in the strategy-performance relationship:Revisiting the resource-based view of the firm and the VRIO framework.Management Research Review, 41(1):46-73. David, T. & Gary, P. 1994. The Dynamic Capabilities of Firms: an Introduction. Industrial and Corporate Change, 3(3): 537–556. Ensign, P. C. 2001. Value Chain Analysis and Competitive Advantage. Journal of General Management, 27(1):18–42. Fowler, Geoffrey A. 2004. From No Name To Brand Name. Far Eastern Economic Review, 167(14):32-34. Fraj, E, Martínez, E. & Matute, J. 2013. Green marketing in B2B organisations: an empirical analysis from the natural-resource-based view of the firm. The Journal of Business & Industrial Marketing, 28(5):396-410. Grant, R. M. 1991. The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation. California Management Review,33(3):114-135. Gülmüş Börühan. & Ozbiltekin-Pala, M. 2022. Food waste management:An example from university refectory. British Food Journal,124(1):293-313. Hill, Charles W. L. & Jones, Gareth R. 1992. Strategic Management Theory: An Integrated Approach, Houghton Mifflin Publishers. Hart, S.L.1995. A natural-resource-based view of the firm, Academy of Management Review,20(4):986-1014. Hart, S.L. 1997. Beyond greening: Strategies for a sustainable world. Harvard Business Review, 75:66-76. Handfield, R. B, Walton, S. V, Seegers, L. K., & Melnyk, S. A. 1997. "Green" value chain practices in the furniture industry. Journal of Operations Management, 15(4):293-315. Humphrey, J. 2004. Upgrading in global value chains, Working Paper,28:1-41. Hart, S.L. 2011. A Natural- Resource- Based View of the Firm: Fifteen Years After. Journal of Management,37(5):1464-1476. Haryanto, J., Muhammad, K., Moutinho, L. & Pasharibu, Y. 2017. What if the future never comes? Understanding consumer perceptions of future anticipatory efforts of brands. Asia Pacific Journal of Marketing and Logistics, 29(3):669-685. Johnson. G. & K. Scholes. 1988. Exploring Corporate Strategy. Prentice Hall. Jarratt, Denise G. 1996. A comparison of two alternative interviewing techniques used within an integrated research design: a case study in outshopping using semi-structured and non-directed interviewing techniques. Marketing Intelligence & Planning, 14(6): 6-15. Jelavic, Sanda Rasic. 2017. A natural resource-based view of the firm:Resource-based analysis. Economic and Social Development: Book of Proceedings, (Apr 27/Apr 28, 2017):588-59. Leonard-Barton, D. 1992. Core Capabilities and Core Rigidities: A Paradox in Managing New Product Development. Strategic Management Journal, 13:111–125. Lähtinen, K, Toppinen, A, Leskinen, P.& Haara, A. 2009. Resource usage decisions and business success: a case study of Finnish large- and medium-sized sawmills , Journal of Forest Products Business Research,6(3):1-18. Morteza, M. M., & Shabani, A. 2019. Eco-capability role in healthcare facility’s performance: Natural-resource-based view and dynamic capabilities paradigm. Management of Environmental Quality, 30(1):137-156. Nguyen, T. Q. T. 2015. Conducting semi-structured interviews with the vietnamese. Qualitative Research Journal, 15(1):35-46. O`Shannassy, T. 2008. Sustainable competitive advantage or temporary competitive advantage: Improving understanding of an important strategy construct. Journal of Strategy and Management, 1(2):168-180. Penrose, Edith. 1959. The Theory of the Growth of the Firm. Oxford Porter, M. E. 1985. Competitive Advantage: Creating and Sustaining Superior Performance. Free Press. Rnmcmingsih, M, Zailani, A, Suyamto, & Darmamngrum, K. 2022. Analysing consumer behavioural intention on sustainable organic food products: Case study on Indonesian consumers. International Journal of Research in Business and Social Science, 11(9):404-415. Smith, P. R. 2018. Collecting sufficient evidence when conducting a case study. The Qualitative Report, 23(5):1043-1048. Siraj, A, Taneja, S, Zhu, Y, Jiang, H, Luthra, S & Kumar, A. 2022. Hey, did you see that label? it`s sustainable! : Understanding the role of sustainable labelling in shaping sustainable purchase behaviour for sustainable development. Business Strategy and the Environment, 31(7):2820-2838. Sousa, S, Correia, E, Viseu, C, & Larguinho, M. 2022. Analysing the influence of companies’ green communication in college students’ green purchase behaviour: An application of the extended theory of planned behaviour model. Administrative Sciences, 12(3):80. Teece, D.J. & Pisano, G.& Shuen, A. 1997. Dynamic capabilities and strategic management , Strategic Management Journal ,18(7):509-533. Teece, D. J. 2007. Explicating dynamic capabilities: The nature and microfoundations of (sustainable) enterprise performance. Strategic Management Journal, 28(13):1319. Wernerfelt, B. 1984. A resource-based view of the firm: Summary. Strategic Management Journal (Pre-1986), 5(2):171. Walters, D., & Rainbird, M. 2004. The demand chain as an integral component of the value chain. The Journal of Consumer Marketing, 21(7):465-475. Yin, R. 2009. Case study research: Design and methods (4th ed.). Thousand Oaks. Yan, H. & Chiang, C., & Chien, C. S. 2014. From original equipment manufacturing to branding: Entrepreneurship, strategic leadership, and taiwan`s firm transformation. International Entrepreneurship and Management Journal, 10(1):81-102. Zhang, J., Chen, X., & Fang, C. 2018. Transmission of a supplier`s disruption risk along the supply chain: A further investigation of the Chinese automotive industry. Production Planning & Control, 29(9):773-789. Zahra, S. A. 2021. The resource-based view, resourcefulness, and resource management in startup firms: A proposed research agenda. Journal of Management, 47(7):1841-1860. 榮泰生，2002。企業研究方法（第三版）。台北市：五南圖書出版股份有限公司。食力FoodNext，2022。台灣每人年喝122 杯咖啡！如何把握仍在成長的咖啡館市場? https://www.foodnext.net/column/columnist/paper/5357772897。搜尋日期：2023年5 月8 號食力FoodNext，2023。新加坡品牌FLASH COFFEE 不到兩年就宣布退出台灣市場！3 大原因揭密為何快閃離場？https://www.foodnext.net/column/columnist/paper/5975803432。搜尋日期：2023年5 月8 號食力FoodNext，2022。一年展店50 間分店的目標能達成嗎？抵台6個月的Flash Coffee 為何發展慢下來？https://www.foodnext.net/news/newstrack/paper/5357680498。搜尋日期：2023年5 月9 號維基百科， 2022 年。質性研究。https://zh.m.wikipedia.org/zhtw/%E8%B3%AA%E6%80%A7%E7%A0%94%E7%A9%B6。搜尋日期：2022年6 月22號 Facebook ， 2023 年。謝爸爸手工咖啡臉書粉絲團 https://www.facebook.com/mr.hsiehcoffee。搜尋日期2023年5 月13日。富胖達， 2023 年。謝爸爸手工咖啡https://www.foodpanda.com.tw/restaurant/qyey/xie-ba-ba-shou-gong-kapei?gclid=CjwKCAjw6vyiBhB_EiwAQJRopn2Sby_QejU5pKTmj68ELbObw0dL64k4sxdkFmtKoxSkQH6Eymz2dhoCH4YQAvD_BwE。搜尋日期：2023年5 月13日
描述:	碩士國立政治大學企業管理研究所(MBA學位學程) 110363052
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0110363052
資料類型:	thesis
顯示於類別:	[企業管理研究所（MBA學位學程）] 學位論文

文件中的檔案:

檔案	描述	大小	格式	瀏覽次數
305201.pdf		2579Kb	Adobe PDF2	0	檢視/開啟

在政大典藏中所有的資料項目都受到原著作權保護.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

DSpace Software Copyright © 2002-2004 MIT & Hewlett-Packard / Enhanced by NTU Library IR team Copyright © - 回饋