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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/145802
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| Title: | 椰子咖啡店商業企劃書
CocoNaturals Café business plan |
| Authors: | 蘇金莉
Soputra, Aurellia Angel |
| Contributors: | 吳文傑
Wu, Jack
蘇金莉
Aurellia Angel Soputra |
| Keywords: | 咖啡
咖啡店
有機
椰漿飲品
精品咖啡
Café
Coffee shop
Organic
Coconut-based beverages
Specialty coffee |
| Date: | 2023 |
| Issue Date: | 2023-07-06 16:34:08 (UTC+8) |
| Abstract: | CocoNaturals is a specialty café located in Indonesia, offering a unique range of coffee, coconut-based beverages, desserts, and products. Our café aims to provide a premium coffee experience combined with the natural goodness of coconuts, serving customers who seek high-quality, healthy, and delicious options. Our innovative café concept is supported by personalized promotions, excellent customer service, and a warm, inviting store design, including meeting rooms for business and social gatherings. With a strong emphasis on sustainability, we source local, organic coconut and work with reputable suppliers for our coffee beans, food ingredients, and packaging. Our strategic location, targeted marketing, and online delivery partnerships position us for success in the growing coffee and specialty beverage market in Palu City. CocoNaturals is poised to be a leader in the industry, catering to attract customers who appreciate premium quality coffee and coconut-based offerings.
This business plan is created for the purpose of launching above concept. It aims to provide the details about the company’s background, market analysis, target market, and estimated sales in the next five years after its launch. The owner will be investing around Rp. 600.000.000 to finance all start-up expenditures and ongoing operational costs. |
| Reference: | Reference
1. Bank Indonesia. (2023). Consumer Survey March 2023. Retrieved from https://www.bi.go.id/en/publikasi/laporan/Documents/SK-March-2023.pdf
2. Katadata. (2021, March 12). Riau, Provinsi Penghasil Kelapa Terbesar Nasional [Riau, the Largest Coconut-Producing Province in the Country]. Retrieved from https://databoks.katadata.co.id/datapublish/2021/03/12/riau-provinsi-penghasil-kelapa-terbesar-nasional
3. Badan Pusat Statistik. (2023, February 6). Ekonomi Indonesia Tahun 2022 Tumbuh 5,31 Persen [Indonesia`s Economy Grew 5.31 Percent in 2022]. Retrieved from https://www.bps.go.id/pressrelease/2023/02/06/1997/ekonomi-indonesia-tahun-2022-tumbuh-5-31-persen.html
4. Katadata. (2023, March 13). Produksi Kopi Indonesia Meningkat Capai 794 Ribu Ton pada 2022 [Indonesia`s Coffee Production Increased to 794 thousand Tons in 2022]. Retrieved from https://databoks.katadata.co.id/datapublish/2023/03/13/produksi-kopi-indonesia-meningkat-capai-794-ribu-ton-pada-2022
5. Trading Economics. (n.d.). Indonesia - Consumer Spending. Retrieved from https://tradingeconomics.com/indonesia/consumer-spending
6. Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation. John Wiley & Sons.
7. BPS Kota Palu. (2021). Palu City Statistics. Retrieved from https://palukota.bps.go.id/publication.html
8. Directorate General of Plantation, Ministry of Agriculture. (2021). BUKU STATISTIK PERKEBUNAN 2019-2021. Retrieved from https://ditjenbun.pertanian.go.id/template/uploads/2021/04/BUKU-STATISTIK-PERKEBUNAN-2019-2021-OK.pdf
9. Weygandt, J., Kimmel, P. D., & Kieso, D. E. (2019). Financial Accounting (4th edition). John Wiley & Sons. |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
110933040 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0110933040 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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