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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/145797


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/145797


    Title: 煙聚雪茄會館營運企劃書
    “The Herf Den” Cigar Lounge Business Plan
    Authors: 沈仁傑
    Shen, Jack (Jen-Jeh)
    Contributors: 吳文傑
    Wu, Jack
    沈仁傑
    Shen, Jack (Jen-Jeh)
    Keywords: 商業計劃
    雪茄
    雪茄店
    雪茄愛好者
    Business plan
    Cigar
    Lounge
    Cigar enthusiasts
    Date: 2023
    Issue Date: 2023-07-06 16:33:27 (UTC+8)
    Abstract: This master`s thesis presents a detailed business plan for the opening of a cigar lounge, "The Herf Den." The purpose of the business is to provide a comfortable and enjoyable space for cigar enthusiasts to indulge in their passion. The thesis includes an analysis of the current market situation, the purpose of the business, an analytical report, a business model, situational and financial analysis.
    The analytical report provides a comprehensive market overview of the cigar lounge industry, encompassing industry analysis, the impact of COVID-19, industry trends, and target market segmentation. The operational plan outlines key aspects such as product selection, suppliers, purchase and inventory strategy, as well as competitor analysis to ensure a competitive edge. The marketing plan encompasses a well-defined pricing strategy, SWOT analysis to identify strengths, weaknesses, opportunities, and threats, a business model canvas to visualize the value proposition, and collaboration opportunities with suppliers and influencers. The report also includes financial operations and statements to assess profitability and sustainability.
    Overall, this thesis provides a comprehensive business plan for "The Herf Den" cigar lounge, with detailed analysis and strategies to ensure its success. It serves as a valuable resource for anyone interested in starting a cigar lounge or seeking insights into the industry.
    Reference: 111年餐飲業營業額及年增率雙創歷年新高. 中華民國經濟部(Ministry of Economic Affairs,R.O.C.)全球資訊網. (n.d.). https://www.moea.gov.tw/MNS/populace/news/News.aspx?kind=1&menu_id=40&news_id=105783
    13, H. C. | J. (2023, March 1). 5 food and beverage trends to watch in 2023. Food Beverage Insider. https://www.foodbeverageinsider.com/market-trends-analysis/5-food-and-beverage-trends-watch-2023
    2023餐飲業. 台灣趨勢研究. (n.d.-a). https://www.twtrend.com/trend-detail/food-and-beverage-service-activities-2023/
    Cigar market 2023 growth rate and forecast - swifterm predictive product selection software. SwiftERM Predictive Analytics for Ecommerce. (2023, January 20). https://swifterm.com/cigar-market-2023-growth-rate-and-forecast/
    Cigars - worldwide: Statista market forecast. Statista. (n.d.). https://www.statista.com/outlook/cmo/tobacco-products/cigars/worldwide
    Fact.MR – luxury cigars market analysis, by flavour (unflavored, flavoured), by shape (Parejo cigars (parejo, box-pressed, culebra), Figurado (Torpedo, belicoso, piramide, Perfecto, chisel)), and region - global market insights 2023 to 2033. Fact.MR, Market Research Company. (n.d.). https://www.factmr.com/report/luxury-cigar-market
    Global cigar market size, growth, trends: Industry report 2033. MarketResearch.biz. (2023, January 25). https://marketresearch.biz/report/cigar-market/
    Industry market research, reports, and Statistics (no date) IBISWorld. Available at: https://www.ibisworld.com/industry-statistics/number-of-businesses/cigar-lounges-united-states/(Accessed: 21 June 2023).
    Ja, By, & Ja. (2021, April 3). Taiwan’s food and beverage industry forecast in 2021 - Taiwanese newspaper. Taiwanese Newspaper - Food and Beverage | Best Imported International Brands & Local Products. https://taiwanese-newspaper.com/taiwans-food-and-beverage-industry-forecast-in-2021/
    Klineberg, D., & Walker, C. (2018, October 22). Cigar Marketing and Cigar Industry Research. Response Marketing. https://response.agency/blog/2017/03/cigar-industry-marketing-and-research/
    Panesso, J. (2023, January 16). Trends in cigar smoking for 2023. Cigars Direct. https://www.cigarsdirect.com/blogs/cigar-aficionado/trends-in-cigar-smoking-for-2023
    Report on the survey of family income and expenditure, 2021. (n.d.-b). https://ws.dgbas.gov.tw/win/fies/doc/result/110.pdf
    Sokolova, E. (n.d.). 5 Key Food and beverage trends in 2023. Reduce, Reuse, Rethink. https://blog.winnowsolutions.com/five-key-food-and-beverage-trends-in-2023
    U.S. Census Bureau quickfacts: California. Available at: https://www.census.gov/quickfacts/fact/table/CA/PST045222(Accessed: 21 June 2023).
    三級警戒急凍餐飲業營收，加速外送及宅配減緩衝擊. 產業經濟統計簡訊 - 最新消息. (n.d.-a). https://www.moea.gov.tw/Mns/dos/bulletin/Bulletin.aspx?kind=9&html=1&menu_id=18808&bull_id=9072
    流通全視界. (n.d.-a). 2023台灣餐飲業趨勢觀察. 就享知 | 就想知道的數位知識. https://www.digiknow.com.tw/knowledge/6401a80340d45
    臺北市各行政區最新月份人口數及戶數 (n.d.) 臺北市政府民政局中文網站. https://ca.gov.taipei/News_Content.aspx?n=8693DC9620A1AABF&sms=D19E9582624D83CB&s=EE7D5719108F4026(Accessed: 21 June 2023).
    比餐飲業更慘！酒吧業營業額只剩8％，有條件開放調酒外帶，能挽回失去的營收嗎？ - 今周刊. 專業財經雜誌新聞網. (2021, June 18). https://www.businesstoday.com.tw/article/category/183027/post/202106180034/
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    110933021
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0110933021
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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